In recent times, many brands have made many claims and promises to get attention from the audience. However, when these tall claims get short-shrift, the sales efforts and the campaign budget go down the drain.
Currently, to survive in any industry and get repeated customers, it is important for a brand to be real.
The techniques you use for marketing your brand shouldn’t be a Pandora’s box waiting to surprise you.
If you want the presence of your bond to be unshakeable, with great SEO, you need testimonial advertising.
This blog will be your quick guide to testimonial advertising, giving you a push to start your campaign in full swing.
Learn More: SEO Reputation Management: Creating Effective Strategies
What is Testimonial Advertising?
One strategy that encourages consumer feedback and experiences across multiple marketing channels is testimonial advertising.
It makes use of the veracity of these endorsements to highlight the benefits of your company, good, or service.
It’s a powerful tool for building credibility and influencing prospective buyers.
You may take advantage of this kind of testimonial quality through testimonial advertising.
Through your ad language and creatives, you can win over your audience by showcasing their testimonials from satisfied consumers.
If you use the internet or social media, there is a high chance of you coming across a testimonial ad example.
For instance, those who want to get fit or lose weight might have seen ads on social media for different fitness trainers and facilities. If you have had this experience, you may have seen such services/apps post before and after pictures of their clients.
Purpose of Testimonial Advertising
We have taken a screenshot of one of the testimonial commercials of a home workout app called Flexit.
You can see how they have used photos from their clients to prove the effectiveness of their app.
This is just one example of testimonial advertising, and we are certain that it may have given you some clarity on the purpose of it.
In the subsequent sections, we’ll go through more testimonial advertising examples. But, before that, let’s talk about how it helps with SEO.
Advantages of Testimonial Advertising on SEO
If you want a strong SEO strategy for your business, testimonial advertising can help in the following ways:
1. Offers Reliability
Search engines frequently consider testimonials as more reliable and pertinent types of user-generated content (UGC).
Sincere reviews can boost consumer confidence in your company, which may result in 28% more brand engagement with your content and stay longer on it.
When the dwell time on your content is high, you have more chances of conversion.
Although dwell time is not a direct ranking factor, experts suggested that after the Google Search API leak, it should be given importance.
And testimonial advertising can help you with that.
If you want to know how user-generated content can help with the sustainable growth of your business, here are some good examples.
2. Excellent Keyword Opportunities
Testimonial advertising contains natural language and expressions that prospective clients may use while looking for goods or services, which naturally results in the incorporation of keywords.
Moreover, customers may utilize long-tail keywords that you haven’t thought about, which could increase the reach of your terms.
The long tail keywords used in testimonial advertising can bring high-targeted traffic essential for your brand’s SEO.
To know which ones are best suited for your content strategy, read our blog on Long Tail vs. Short Tail Keywords.
3. Reduced Bounce Rates
Having satisfied customers on your website for an extended period of time helps lower bounce rates, which is good news for search engines.
4. Up-to-Date Content
Google likes fresh information. That may be achieved by adding new testimonials frequently.
Since 2007, Query Deserved Freshness has been used as a ranking factor.
Search engines may index testimonial pages more if you update them regularly.
5. Boosts Social Media Presence
By sharing positive testimonials on social media, you can expand your audience and increase traffic to your website.
Creating shareable content on various social media platforms requires creativity and strategies. By using testimonial advertising with a unique twist, you can encourage the audience to share it.
Don’t know how to start producing such content? No worries! This blog will be your guiding light.
6. Helps with Off-Page SEO
High-quality testimonials have the potential to generate high-quality backlinks from other websites, which are beneficial for SEO.
If you don’t know how to earn backlinks to improve your SEO, here is our blog on How to Get Top Backlinks for Your Website.
7. Good For Local SEO
Geographical information can be included in testimonials, which benefits local SEO.
Good ratings on your website might inspire reviews on Google My Business, increasing your business’s exposure in local search results.
3 Types of Testimonial Advertising
Following are the types of testimonial advertising:
1. Text Testimonials
Since quote or text testimonials are quick, simple to obtain, and reasonably priced, they are a popular kind of testimonial advertising.
You may easily obtain text testimonials by email and include them in your product pages, home pages, or testimonial pages.
The format can be as brief as one sentence or as long as a short paragraph, and it can give your marketing more authority.
2. Video Testimonials
Video testimonials are the most genuine and captivating kind of commercial content, and they are quickly replacing printed ones.
A report stated that viewers can retain up to 95% of the content when watching a video. On the other hand, when reading, the retention of information drops to only 10%.
Video testimonials are a potent means of putting an individual’s brand or product experiences out there.
Moreover, they may be utilized across various marketing platforms, such as social media and company websites.
You can quickly, simply, and affordably gather video testimonials from your staff and consumers by offering a discount on their next purchase.
Customers may quickly and readily share their opinions and recommendations, as it is so common these days.
The testimonials are also evident to viewers as being authentic and written by actual clients like them.
3. Testimonials from Influencers
The phrase influencer no longer merely refers to a trendy word in marketing; it now denotes a crucial position in a company’s advertising and marketing plan.
Influencer testimonial advertising works so well because people already know and trust these people.
Sharing a positive review from a well-known influencer shows your audience that you are a reliable source.
Testimonial advertising using influencers can be a powerful technique to promote a wide variety of businesses because 69% of consumers rely on influencer recommendations.
However, they are only useful if you collaborate with the appropriate person. Additionally, your target audience should follow the influencer.
If not, they won’t be able to affect your audience in any way.
Hiring influencers can be costly, and their names may be associated with your brand for a while.
Significance of Testimonial Advertising
Here are the reasons why testimonial advertising is an important element of the online marketing landscape:
1. Building Credibility Using Social Proof
Consumers present themselves as reliable, unbiased users—an impartial third party who has used the good or service personally.
A psychological phenomenon known as social proof occurs when people imitate other people’s behavior to model acceptable behavior in a particular situation.
They demonstrate to prospective clients that other people have had good experiences with a product or service, which establishes credibility and confidence.
2. Enhancing Digital Interactions
Testimonial advertising gives a human connection to advertising in the digital sphere when many interactions lack it.
They provide actual instances of how products or services are used so potential clients can see how these options may fit into their lives.
This feature works especially well in video testimonials, where the customer’s voice and experience are accentuated, giving the advertisement a more authentic and relatable feel.
3. Resolving Client Issues
Testimonials are also very important in addressing any potential complaints or issues from customers.
For instance, concerns over a product’s complexity can be alleviated by seeing a testimonial video highlighting how simple it is to use.
Whether they come in the form of written testimonials, video testimonial advertising, or testimonial commercials, these real testimonies address concerns head-on and aid in decision-making.
4. Increasing Sales and Conversions
Testimonial advertising can increase sales and conversions by providing concrete evidence of a product’s advantages.
They persuade prospective buyers to move from contemplating a purchase to actually making one.
Testimonial commercial examples, such as client success stories and success story endorsements, persuasively convey the value of the product and encourage buyers to make a purchase.
Testimonial Advertising Examples
Here are some examples to help you understand how brands use testimonial advertising:
1. Video Ad By Panadol
In this testimonial advertising example, you can see how the brand has gathered different age groups at one location.
It is evident that this family is staged, but the fact that they are purportedly not actors lends them more legitimacy and reliability.
As the parents converse, they share their opinions on how it is good for the entire family. That gives the scenario some realism and emphasizes the product’s efficacy even more.
2. Picture by Lime Crime
This photo can be a fantastic testimonial ad example when used as a display ad that is both subtle and effective on Instagram.
Here, the brand has reposted a picture of a client who has used their makeup to create a unique look. They can use it as a persuasive ad as well.
This woman appears to admire the product. People searching on Instagram for their product will get an idea of the application, color, texture, and pigmentation.
3. Text Testimonials From fitbudd
In the screenshot, you can see how the brand uses review marketing creatively to draw people to their landing page.
These real client testimonials accomplish more than just increase confidence. By showcasing the distinctive benefits of their offerings, they facilitate potential clients’ engagement with the brand.
These are a few illustrations of the various forms of testimonial advertising and their advantages for your company.
FAQs
Can I get more visitors to my website through testimonial advertising?
Yes! In a few months, you may experience an increase in organic traffic after adding testimonial advertisements to our landing pages.
Does testimonial advertising aid in the optimization of keywords?
Indeed, you can organically incorporate relevant keywords into our testimonial advertising, strengthening our SEO approach. Their provision of contextual information relevant to our target keywords enhances the relevancy and exposure of our material.
What impact do user engagement metrics have from testimonial advertising?
Search engines are informed that our website is important and relevant when visitors spend more time on it and engage with its content.
In Conclusion
Testimonial advertising can attract users and promote prolonged website visits.
Testimonials are one of the greatest methods of gaining your audience’s confidence and giving your claims more authority.
However, adding a few statements from anonymous sources to your website is no longer sufficient to benefit from testimonials advertising.
Your testimonials must be interesting, available in text and video formats, and fit well with your website’s overall look and feel.
The Dreams Agency is at your service to help you with all the significant aspects of digital marketing.
In addition to that, we can add pop-ups, video testimonials, floating star evaluations, and a section for customer reviews with design elements that complement your site.