Every business needs a strategy to attract new potential clients. Similarly, dental offices also aim to engage with their existing clientele, secure the clients for a long time, and expand their market.
Businesses employ numerous marketing strategies to dominate the market. Dental clinics’ current strategies include social media marketing, blogging, PPC campaigns, email marketing, print marketing, and in-person marketing.
To deploy a dental marketing plan and ensure the process goes smoothly, you need to understand it completely.
Today, we will spotlight an example of dental practice marketing and offer some ideas for taking your business to the next level.
The 5 Basics of a Dental Marketing Plan from Our Dental Marketing Experts
Here is how you can craft a dental marketing plan:
1. Examine Your Audience
Every dental clinic in your region is fighting for its slice of the market. You should be aware of your rivals, the needs and desires of local dental patients, and what makes you stand out from the crowd.
The way forward is to find a unique selling proposition. For instance, you may offer a dental solution that no one in your region provides.
According to the target audience, you can also divide the services you offer. For instance, not all dental clinics cater to the solutions classified as vanity. So, you should think about whether your service is for families, students, seniors, or kids or for all these categories.
2. Decide On Your Goals
You need to be clear about your goals before you implement your dental marketing plan.
You should aim for SMART objectives—specific, measurable, and achievable goals—that are achievable, realistic, time-bound, specific, and measurable. For example, increasing your social media following by 10% in four to five weeks is a simple target if you take effective steps.
3. Set a Budget
While some marketing for dentist techniques doesn’t need any financial outlay, you need to invest to expect returns for others.
If you select PPC or print advertising, you will require a set amount of money to get desirable results.
4. Research Dental Marketing Ideas
Once you have reviewed your goals and set a budget for your dental marketing plan, you will need to choose which tactics are inexpensive and most likely to help you reach them.
Make a marketing strategy for your dental practice. Create a plan using the strategies you have selected.
Information regarding certain marketing efforts, such as your goals and budget, should be included in your map.
5. Make Amendments with Time
It’s crucial to monitor the outcomes of each campaign in your dental marketing plan. A certain tactic may work for others but not for you.
Dental Practice Marketing Ideas That Work
Here are the dental clinic marketing ideas that work for many people:
1. Click to Call Ads
The primary objective of dental practice marketing and advertising is to encourage patients and potential clients to schedule an appointment, which is often accomplished by giving the clinic a call.
Facebook and Google Ads (previously known as Google AdWords) offer click-to-call advertisements for mobile, desktop, and tablet devices.
You have the option to develop call-only campaigns or add this addon to already-existing advertising.
2. Video Content
You’re barely into what internet marketing can accomplish if you don’t try dental practice marketing using videos.
You can make all the images and articles you want, but videos have the most impact.
According to 86% of video marketers, video helped them increase web traffic.
Every dentist’s office can use different kinds of dental video content for dental practice marketing. This can be especially helpful if you’re introducing a brand-new offering, having holiday promotions, or offering a special discount to the audience.
Make Quick Informational Videos
The audience segment you want to attract has numerous questions about the service you offer.
In the dental practice marketing plan, you can think about the subjects on which you can create educational videos for the clients.
For instance, you can show them what they can expect from your treatment or give them an overview of how you perform dental procedures.
To help visitors become acquainted with your staff, include a video of them on your dentist website or landing page.
3. User-Generated Content
User-generated content can be quite useful for dental practice marketing. For instance, when you give a client a smile makeover, you can use a photo of it.
Similar to this, there are many other ways to use user generated content. To learn about the popular examples, you can read this blog.
4. Newsletters and Email Marketing
Emailing patients has been one of the most popular ways to convey information in recent years.
Emailing is more efficient than many other forms of communication because it is a low-cost step in dental practice marketing that helps exchange comprehensive information.
Not everyone is capable of carrying out an email marketing campaign independently to make their dental practice marketing work.
Hence, many dentists use email marketing tools for dental practice marketing to enhance their email outreach.
The use of pre-written templates and call-to-action buttons enables both new and old patients to promptly reply to dental marketing emails.
Read More: Email Marketing Campaign Psychology via 20 Triggers That Improve Conversion Rates
5. Guest Blogging to Attract a Wider Audience
As you produce content for blogs and social media, consider contacting other people in your field who are producing quality content or offering to write a guest post for them.
This step of dental practice marketing helps you earn client loyalty.
Inbound links, or links on other websites that point back to yours, are used by search engine bots to elevate your website in the search results.
6. Word Of Mouth Marketing
The main goal of Word of Mouth in dental practice marketing is to facilitate and reward referrals.
One word captures the core and impact of word-of-mouth marketing, and that is trust.
Trust is the most important aspect of attracting and turning clients into loyal clients. In other words, word-of-mouth advertising is the most reliable kind of promotion and hugely depends on building trust.
Here are the ideas for word-of-mouth marketing:
- Connections with other professional services for referrals
- Reputation Management
- Influencer marketing that promotes spreading information about your dental clinic
7. Local Awareness
If you want to promote your dental business, it’s crucial to target dental practice marketing where you are situated. That means you should not run ads for your clinic more than fifty miles away.
You may now use Google Maps SEO to convey locally relevant information about your dental practice, such as the address, travel time, office hours, and a “Get directions” link.
Local awareness advertising is a wonderful approach to reaching a local audience. If you are able to reach the right audience, even a CTA button will serve as a simple reminder to schedule an appointment.
8. Promote Your Dental Office Online Using Ads
Internet ads can be a cost-effective strategy to attract a new patient base because they can target the population you want to promote.
Search advertising on Facebook, Yelp, Google, and other relevant websites for your business, then select the most effective ad campaign for it.
9. Retarget Old Clients
Retargeting dental practice marketing techniques allow you to show ads to a web audience already engaged with your business.
They may have been someone who looked for your practice online, clicked on one of your ads, or opened an email you sent.
It’s time to seal the deal with these individuals who have already expressed interest in your practice on any platform.
The goal of your message is to convert ads into scheduled appointments and to encourage followers on social media to use your services. Choose your target audience, craft a persuasive sentence or short paragraph, and then use sponsored ads.
Dental Practice Marketing Examples from Our Plan for a Dental Clinic in Toronto
As an example of dental practice marketing strategies, here is how we helped our client, KWC Dental, a dental clinic in Toronto, build a strong online presence and expand its clientele.
1. Create Informative SEO Content
The main goal of content marketing is to develop authority and educate your target audience.
The image above is from KWC Dental’s Google Search Console performance results. In just three months, we have driven 9,800 clicks for our client, which has resulted in endless calls to their dental clinic in Toronto, leading to a significant influx of new clientele.
The Dreams Agency uses SEO blogging to help its clients build authority and establish themselves as market leaders in their relevant industries.
The blogs that we upload on the KWC Dental website provide information about dental care in Toronto. We focus on information specific to Toronto to attract clientele from the local region.
Here are some examples:
- Dental Procedure Codes in Ontario 2024
- OHIP Dental Coverage List
- Free Dental Care Ontario for Adults
2. Aim For Featured Snippets on Google
Short text excerpts, or Featured Snippets, are displayed at the top of Google search results to respond rapidly to a user’s inquiry.
A featured snippet’s material is automatically retrieved from websites that are included in Google’s index.
Because featured snippets display above Google’s #1 place, they are an excellent way to drive organic traffic to a website.
As you can see from the image above, one of our informative SEO blogs for KWC Dental has scored a featured snippet on Google. The key to aiming for this is to answer users’ queries in a concise yet informational manner.
By constantly answering the audience’s relevant queries in our blogs, we helped our client’s website appear in Google’s featured snippet many times, bringing incredible traffic to their website.
3. Local SEO Optimiztation
The majority of potential patients will first look for information about your practice on search engines and your website.
Along with crucial local search phrases and local search terms, we add keywords like dentist in Kitchener, Bridgeport Dental Waterloo, orthodontists in Waterloo, etc.
KWC Dental’s Google Business Listing ranks on Number 2 on Google as you can see from the image above. We used the target keyword Bridgeport Dental Waterloo to help our client rank at the top.
In this way, we target people within the proximal region. By using location-specific SEO on their website and Google location listing, we ensure that every potential client in the area can easily find KWC Dental.
Our dental practice marketing strategies include:
- GMB listing optimization
- Utilization of a schema markup for local results
- Sprinkling local keywords in the content
- Creating content for the local audience
- Encouraging positive online reviews
- Creating local citations, such as online directories and popular review sites
4. Website Development & Technical SEO
You can think of your website as the face of your brand. Because of this, everything from the appearance to the function must be perfect to encourage users to stay and find out more about your business.
Here is how we used website development and technical SEO in our dental practice marketing plan to help KWC Dental:
We Perform Regular Website Audits
We monitor any technical SEO problems preventing their site from being optimized.
Before these problems cause more harm, you may find and address them using the right tools and strategies.
- Following can be the common errors with sites:
- Broken links
- Missing pictures
- Identical content
- Crawl errors
Our Experts Offer Excellent UX
The KWC dental website has an intuitive style and is simple to use. The idea behind the design was to make it easy and quick for visitors to find the information they want.
This is how we did it:
Improved Accessibility: We created easily accessible pages that display their services, contact information, and testimonials. Users can access them from the main webpage with just one or two clicks.
For a seamless experience, our developers implement accessibility best practices. For instance, they use keyboard-friendly forms, appropriate color contrast, and alt text for photos.
Offer User-friendliness: We used intuitive menus, a standardized layout, and excellent images.
Our Web Developers Provided a Responsive Design
To get better outcomes from dental practice marketing, website design truly matters. Our responsive website’s layout automatically adjusts to match the screen size of any device, including desktop, tablet, and mobile.
We ensure that all of the information, buttons, and forms on KWC Dental’s website are accessible and clickable on all screen sizes.
Their websites load quickly and look good on all screens.
5. Focus on Client Reviews to Build Trust
Dental anxiety is incredibly common, and people need to trust their dentists before they book them. This is why we have also focused on ensuring that our clients request their patients for Google reviews to help build trust with other people.
As you can see from the image above, KWC Dental has 200 reviews on Google with a 4.7 rating. These reviews help other people searching for a dental clinic to get a better idea of what the experience of our dental client is like.
Then, they can decide whether they want to opt for the services of KWC Dental.
FAQs
Why is digital marketing for dentists crucial?
A strong brand presence, patient retention, and patient attraction are all facilitated by digital marketing. It guarantees that the community is aware of your offerings, sets your practice apart from rivals, and may result in a rise in the number of patients and income.
How do I market my dental practice online?
It is possible to target particular demographics and geographic regions using internet advertising, including Google Ads and social media ads, which increases the possibility of reaching potential patients in need of dental treatments.
How can I enhance the internet presence of my dental office?
A good website, search engine optimization (SEO), keeping up-to-date social media profiles, and encouraging contented patients to provide favorable reviews online are all ways to enhance your online visibility.
Schedule a Free Consultation to Help Your Dental Clinic in Toronto Build New Clients
If you like what we have done for KWC Dental, then you can schedule a consultation with our dental marketing experts to create a result-driven dental practice marketing plan for your business. For more information regarding our marketing offers, please feel free to connect with our experts.