Azelefa Co.

A Muslim woman owned Hijab and modest clothing brand built in Toronto, Canada. AzelefaCo creates unique, affordable clothing products for the modest fashionista and builds a meaningful community of Hijabi women across the world. The Dreams Agency created AzelefaCo's e-commerce website featuring 100+ products, 10+ collections, 7 custom pages, a custom product page, & custom business functionalities.

Client Name

Azelefa Co.

Services

Client

– 4 Main Pages
– 15+ Collection Pages
– Custom product pages
– Shopify design & development

Website

azelefaco.com

Brand Colours

White

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Pink

#FCE2E6

Purple

#AO4B66

E-Commerce Website Design & Development

Challenge

Generating targeted, relevant traffic to the Azelefaco website amongst the saturated market of online Hijab stores. Increasing the value per customer due to low checkout rates and small cart sizes.

Solution

We generated serious organic search traffic to AzelefaCo’s website by optimizing search engine rankings using specific keyword strategy implementation. We optimized the website’s content flow by understanding the customer journey and removed frictions in the process, thus increasing checkout rates and overall conversions. We also developed email capturing pop-ups, expanding the company’s email list. Using the expanded email list, we created email marketing campaigns that targeted abandoned carts and generated otherwise lost revenue.