If you plan to launch your ad campaign, you must equip yourself with basic knowledge.
One of those things includes using the Facebook Ads library to make the best decisions for your campaign.
When you learn how to use the Facebook Ads library and take action based on its insights, nothing can go wrong with your campaign.
This is a comprehensive article on the Facebook Ads library for those who want to learn effective ways to improve the results of their campaigns.
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Reason Behind the Creation of Facebook Ads Library
Let’s go over the specifics of the creation of the Facebook Ads Library before getting into how to use the Facebook Ads Library to further your brand.
In response to the 2016 Facebook political ad controversy, the company launched the Facebook Ads library in 2019.
To increase openness, Facebook decided to make information on all currently running advertising on its platforms available to everyone, even those without Facebook accounts.
The Facebook ads library contains all active Facebook and Instagram advertisements and dormant political and issue advertisements dating back seven years.
The tool is helpful for those interested in politics because it allows them to see who is supporting what, how much money they have spent, and how far they have reached across various demographics.
However, the Facebook Ads Library is a platform that allows you to view all of your competitors’ ads in one location as a marketer. This is critical since the digital marketing industry can be highly competitive.
Therefore, you risk losing if you don’t monitor what your rivals are doing.
If you use the Facebook Ads Library, your competitors’ advertising may provide valuable insights and influence. It can also help you in ensuring that your marketing game is always at its peak.
How to Use Facebook Ads Library
Following are the steps to use the Facebook Ads library without a hitch:
1. Access the Facebook Ads Library
The Facebook Ad Library is accessible in two ways:
Through a Specific Facebook page
You can go to a brand’s page to access the Facebook Ad Library and examine the ads that they have posted.
- Just visit the brand’s Facebook page after logging in.
- Navigate to the Page Transparency section on the left panel by scrolling down.
- Select See All. There will be a pop-up lightbox.
- Navigate to the Ads from this Page portion of the page by scrolling down. Choose Go to Ad Library.
You can view information about all of the brand’s current advertisements, as well as the opportunity to view current adverts from its sister pages.
Using the URL
In this instance, you must click on this link.
You can look for the particular advertisements you wish to examine.
2. Choose a Category and a Country
You must pre-define your search before looking for advertising. Initially, you have the option to look for adverts in a single, designated nation.
This could be useful if you offer a service or product that varies according to location. After that, you can refine your search results by ad category.
3. Look Up a Brand or Keyword
There are two ways to search the Facebook Ads Library for your rivals’ advertising. The first approach is more targeted at researching competitors using a specific brand or company name.
This will bring up a list with a dropdown where you may choose the precise brand.
This will display all the ads the corporation runs under that account after you click on the brand.
The primary drawback of this strategy is that bigger brands occasionally have distinct ad accounts for every region. For example, Zara may use ZaraGermany or ZaraCanada for specific campaigns.
Suppose you are utilizing the Facebook Ads library to get new ad inspiration in a more general sense. In that case, you can just enter a keyword that corresponds with the good or service you are attempting to market.
For instance, to find out how all the companies offering this product are targeting this market, we could search for “gym shoes” if we were developing a new campaign for Adidas Shoes.
4. Use the Filters Correctly
In 2024, Facebook expanded the Facebook Ads Library’s filter capabilities. Filters let you properly segregate the data you view, which is an advantage.
With filters, you can easily observe which platforms, when, and what kinds of creatives your rivals generate for their ads.
Clicking the Filter button will open the pop-up window.
Using filters to narrow your search results can help you locate the best Facebook Ad Inspiration.
Here are the filters that you will find when accessing the Facebook Ads library:
Active Status: This option allows you to view the advertisements currently being shown to users. Remember that not all inactive ads are displayed in the Facebook Ad Library indefinitely. If you would like to preserve an ad, consider using a tool to Save Ads from the Facebook Ad Library.
Impressions by Date: You may determine the duration of an ad’s run and use that information to estimate effectiveness.
Media Type: This media lets you see ads based on their creative flair. Fortunately, Facebook has added a few interesting new media categories this year that we can filter through.
- Pictures
- Memes
- Combination of Pictures and Memes
- Videos
- Text Form
Advertiser: The advertiser dropdown menu will only appear when you conduct a keyword search. Use this multi-select filter to see advertisements from a limited number of particular advertisers.
Platform: Facebook displays adverts on a number of different platforms. You can use this multi-select filter to focus your search on any of the following platforms: Facebook, Instagram, Messenger, Audience Network, and Facebook.
Language: You may simply apply a language filter to exclude advertising containing more than one language from appearing in the search results.
5. Select the Desired Ad
After focusing your search to find inspiring Facebook ads, the next step is to make some deductions and inferences from your results.
After selecting a website and displaying all of its advertising, you can view additional details by selecting the See Ad Details button beneath each ad. This contains the advertisement’s start date, the platforms it is running on, and whether it is running in various versions.
6. Note Down the Ad’s Running Date
Ads that run longer usually mean that the advertiser is getting better results. This is one of the most important pieces of information that you get from the Facebook Ads library.
Make a note of the start date of any ads, whether they are active or not. An advertisement is probably receiving greater conversion rates than others if it has been running for a number of months or even years.
7. Determine the Audience
With the help of the Facebook Ads library, you can figure out if the advertisement targets a new demographic or if it is retargeting to the same audience.
To find out who a link is targeting, look for UTM parameters at the end of the link. If the URL contains the words “Retargeting,” it’s probably aimed at viewers who saw the first advertisement but chose not to click. This is only appropriate for use in retargeting campaigns.
Examine the targeting criteria of several advertisements from the same advertiser for trends.
This can help you improve your own targeting efforts and offer insights into their larger audience strategy.
8. Save Facebook Ads from the Library
You may organize and save advertising from the Facebook Ad Library into collections to make research easier to do later.
You’ll have a quick and simple method to follow an advertiser’s previous advertising in this way.
Top 7 Ways to Make the Most of Using Facebook Ads Library
If you look at it, the Facebook Ads Library appears to be nothing more than a collection of ads. So, there is no reason for you to see it as a complex tool.
The main purpose of it is to provide valuable insight into the social media tactics of your rivals.
Below are some ways of using it to enhance the results of your efforts:
1. Monitor the Ads of Your Rivals
If you don’t want to fall behind a competitor, tracking their progress should be a permanent practice.
Periodically check the Facebook Ads library to see if they have updated their advertising or altered their approach.
In this manner, you can monitor any minor ad targeting, messaging, and creativity adjustments and determine what’s working well for them.
2. Check the Duration of the Ad
Since marketers usually remove ineffective ads quickly, the length of an advertisement can indicate its success.
Follow the ads that have been running for a while since they can be effective, and you get inspiration from them to make new implementations in your marketing initiatives.
3. Stay Current With the Platform’s Trends
Use date filters to see how rivals alter their marketing tactics for certain occasions or seasons.
You can check if:
- The competitors are running specials or sales at particular times of the year.
- They are using events or trends in the public eye to promote their product.
- Get ideas for your own advertising strategies from their campaign.
4. Discover Their Methods of Targeting
Use the EU transparency feature to determine which demographics advertisers have targeted and who is viewing their ads if you are analyzing ads in the EU. This enables you to better target and segment your own audience.
5. Keep Yourself Informed About Politics, Social News, and Elections
All the social media platforms have open discussions about politics, social concerns, and elections. You can pick the topics that sell, like hotcakes, and work around them.
Knowing the ecosystem you are in is helpful for every brand. These three industries account for the majority of Facebook ads.
Therefore, the amount you bid is closely linked to what the others in the market spend.
Because they spend more, they have quickly figured out what works and what doesn’t.
6. Use It To Connect
Searching for what’s missing from Facebook Ads Library is one method to use it.
Let’s say you admire a small business and look them up on the Facebook Ads Library to discover why they don’t use Facebook ads.
Similarly, you can connect with them through the Facebook Ads library and do whatever they want you to do.
7. Determine the Budget
Analyzing the Facebook ad, you can view your rival’s budgeting and bidding strategies.
Remember that not every ad in the Facebook Ads library provides budget information. Use the data to identify the most effective creatives that have worked with us. We can infer that their spending produced greater results for them the more money they spent.
FAQs
How do you search the Facebook Ads library?
Visit the Facebook Ads Library, choose your region and ad kind, type in search terms, and apply filters to narrow down the results. Click on the ads to examine specifics like ad creativity and budget.
How do you download videos from the Facebook Ads library?
Downloading videos straight from Facebook’s Ads Library is not officially supported. So, you need to do the following:
- Copy the URL for the video
- Visit a Facebook video-downloading website
- Paste the copied URL into the downloader’s input field.
- To download the video, adhere to the given instructions.
Alternatively, you can utilize screen recording tools or browser add-ons; just make sure to respect use and copyright rights.
How do I find the Facebook Ads library?
Utilizing Google or another search engine, type in Facebook Ads Library and select the official website. Plus, you can use Facebook’s search box to find Ads Library and click the provided link.
The Bottom Line
This is how you can use the Facebook Ads library to maximize the results of your ads strategy.
Other than that, look for trends in the way that effective marketers use various ad formats to communicate their message effectively.
Secondly, recognize the subtleties in the content inside particular ad types that appeal to the target demographic.
To improve campaign timing, comprehend the temporal component of effective advertisements.
How you use the data you collect will determine the outcome.
So, if you can’t do it yourself, contact The Dreams Agency to identify trends and obtain a comprehensive grasp of industry trends and evaluate several your performance.