Project Overview

Dreams Agency partnered with Umrah Companions, a specialized travel service provider focusing on religious pilgrimages, to revitalize its email marketing strategy. 

The client had an established customer base, but their existing strategies weren’t helping them monetize from potential or new subscribers. They wanted a marketing approach that would enhance their bookings for the long term.

From The Client

"Dreams Agency’s marketing specialists completely turned around my business’s conversions. I had thousands of subscribers, but very few of them turned into paying customers.

The company’s approach strategically improved my bookings during peak pilgrimage period. Their plan helped Umrah Companions connect with its audience in a meaningful way. 

I’m very glad that I partnered with Dreams Agency for my email marketing needs”

The Results

Dreams Agency’s partnership with Umrah Companions has led to results that exceeded our client’s expectations. Their performance results show an increase of:

• 345+ new customers

• 15,000+ newsletter subscribers

• 8% average click rate

The expanded customer base and subscribers have given our client’s business the boost they’ve been wanting for years.

Challenges Faced By The Client

Umrah Companions had built a substantial email list but struggled with low engagement and conversion rates. Their previous campaigns lacked personalization and clear calls to action, resulting in minimal bookings. 

They faced challenges with timing their promotions around religious calendars and struggled to communicate the unique value of their services. 

The Solutions By Dreams Agency

We helped Umrah Companions by offering them a robust plan for email marketing that included:

Strategic Audience Classification

We divided Umrah Companions' subscriber base into distinct segments based on:

• Past travel history

• Engagement levels

• Specific interests

This helped our team send targeted messages to different audience groups for a more personalized experience.

Compelling Campaigns

Our team developed visually stunning, mobile-optimized email templates that respected religious sensitivities while showcasing the beauty of sacred destinations. 

We crafted compelling storytelling that emphasized spiritual benefits alongside practical travel information. Each campaign featured clear CTAs and limited-time offers to create urgency, with messaging aligned to significant dates in the Islamic calendar.

Automated Processes

Dreams Agency implemented sophisticated automation processes to guide customers during the decision-making process. We include a new welcome series for recent subscribers.

Our campaign also included recovering abandoned bookings and online reminders to grasp the attention of potential customers again.