Project Overview

Funadiq is a leading online marketplace offering hotel and transport services in Makkah and Madinah. They also offer visa confirmations for sacred pilgrimages such as Umrah.

The client approached us for help with targeting Pakistani customers that arrive on their site website for Umrah and other inquiries. They required our assistance in retaining these potential customers through email marketing.

From The Client

"I created Funadiq to help people with booking hotels and transportation services during their religious pilgrimages. My business was doing well for some time until the conversions became stagnant.

My team couldn’t determine what we were doing wrong, so we contracted Dreams Agency for marketing guidance. They analyzed our existing strategy for strengths and weaknesses.

After comprehensive discussions, I agreed to their suggestion of implementing an email marketing strategy. Their plan gave my business the boost it needed and since then conversions have never stopped."

The Results

Dreams Agency used robust strategies to improve our client’s online presence. Their performance results have seen the following improvements since the implementation of our campaigns:

• New 11,000 newsletter subscribers

• New 1,660 LinkedIn subscribers

• Increase in repeat bookings by subscribed customers

Every day, Funadiq is gaining new subscribers that are eventually turning into paying customers during peak pilgrimage periods.

Challenges Faced By The Client

Funadiq’s main challenge was that their website wasn’t targeting Pakistani customers. These visitors account for a huge portion of travellers during the Umrah and Hajj periods.

Our client wanted to retain these visitors through email marketing and intuitive website design strategies.

The Solutions By Dreams Agency

We implemented a robust marketing strategy to help retain Pakistani visitors as paying customers:

New Email Marketing Campaigns

Dreams Agency ran multiple advertising campaigns and integrated them into Funadiq’s email marketing content. From sending customers emails of hotel discounts to limited-time offers for Umrah bookings, we covered all fronts to help our client enjoy an increased customer base.

Attention-Grabbing Monthly Newsletters

We developed engaging monthly newsletters featuring:

• Pilgrimage insights

• Traveler testimonials

• Exclusive package offerings

Each edition combined spiritual guidance with practical travel tips, maintaining year-round engagement.