Mar 24, 2025
3,828%
Increase in Total Clicks
3,469%
Total Impressions

Project Overview
Dreams Agency developed a law firm website from scratch for Athena Narsingh. We transformed her old underperforming site into a powerful client acquisition tool.
Our expert SEO staff rebuilt the website on WordPress and implemented comprehensive on-page SEO strategies. With our help, Athena’s website has seen a dramatic improvement in organic search visibility and traffic over the last 12 months.
From The Client
"Working with Dreams Agency has been nothing short of transformative for my legal practice. When I first approached them, my website was essentially invisible online, and I was struggling to attract new clients through digital channels despite practicing in a high-demand legal specialty.
The team took the time to understand my practice areas, target clients, and business goals before recommending a complete website rebuild. Their decision to move to WordPress proved invaluable. The new site is not only visually impressive and professional, but it's also easy for my staff to update with new content and case results.
The Results
From March 2024 to March 2025, following the new website’s launch, our client experienced the following improvements in performance results:
Metric | Before | After | Improvement |
Total Clicks | 1,960 | 77,000 | 3,828% |
Total Impressions | 137,000 | 4,890,000 | 3,469% |
Average CTR | 1.4% | 1.6% | 14% |
Average Position | 25.4 | 16.4 | 35% |
Challenges Faced By The Client
When Athena came to Dreams Agency, she faced various challenges:
Unresponsive Website Design: Her existing law firm site delivered a poor user experience on all devices
Low Search Ranking: The average position of 25.4 meant her website content rarely appeared on the first two pages of search engine results
Decreased Customer Engagement: A CTR of just 1.4% indicated that even when the site did appear in search results, it failed to attract clicks
Solutions By Dreams Agency
We thoroughly analyzed Athena’s business needs and website performance to offer her the best solutions:
WordPress Website Rebuild
Dreams Agency proposed scrapping the old website and building a new website on WordPress. We focused on the following factors to help Athena enjoy improved user experience and traffic:
Developing a professional and modern design that aligns with the legal sector expectations
Creating a responsive layout to ensure the website is viewable on all devices
Intuitive navigation and user-friendly interface
Fast loading times to ensure Athena doesn’t lose customers due to the wait
A content management system that allows the client to update the site easily
Comprehensive On-Page SEO
Our SEO specialists implemented a robust optimization strategy including:
Keyword research targeting high-value legal terms and local search phrases
Content optimization for primary service pages
Meta tag refinement across service and blog pages
Schema markup implementation for improved SERP visibility
Image optimization with proper alt text
Internal linking structure to enhance site authority


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