It is not needless to say that keeping up with digital marketing trends may be difficult, especially given how rapidly the radical norms are changing.
You might even have to re-evaluate your SEO tactics every time the algorithm changes.
There are times when whole new social media networks are introduced. Marketers have been affected by this revolution, which has changed how audiences and businesses interact, even in the Canadian demographics.
While wandering and navigating in this dynamic landscape, it is imperative to consider what lies ahead.
It is weird and fun to see that almost every few years, a new platform appears Snapchat, Instagram, Facebook, and Messenger are just the ones that made it to the top.
Relationships also have been digitalized today, there was a time when you had to practice how to pull a chair for a woman as a gentleman but now, all a bloke does is swipe.
Twenty years ago, digital marketing was barely a blip on Canada’s social radar.
Keeping that in mind, figuring out what we should be doing now is best determined by where we should be heading in the future – there must be a why when there is a how.
Even if it is impossible to predict the future with absolute accuracy, we have more than enough knowledge to make educated judgments or information since almost everyone is a keyboard warrior out there.
In 2023, you should be aware of the following global and emerging trends in digital marketing, especially in Canada.
1. Influencers and their egos
A good shoutout may help your business reach people with larger networks.
It’s effective when someone tweets about your brand. The dopamine hits differently when you see being mentioned, whether or not it was paid.
B2B and B2C marketers like Seth Godin have noticed the rise in popularity of influencer marketing over the years and have written books on it.
The worldwide influencer marketing industry predicted a reach of $16.4 billion in 2022, according to research by Oberlo.
Like it or not but word-of-mouth advertising has always been one of the most successful marketing strategies.
People are more likely to test a product or a service if someone they know and trust recommends it – talk about adapting, eh!
To break it down, influencer marketing modernises that concept for the present digital era by associating a company with a person who specialises and has a significant online following.
Influencers may maintain their credibility with their audience and establish enduring relationships with their influencer partners by constantly promoting the same company.
But the downside includes the followers getting bored of their tagged idol!
2. User-generated shenanigans
User-Generated Content (UGC) is unique and brand-specific and is created by customers rather than brands, it is more like reverse advertising.
Unboxing videos, cosmetic reviews, branded hashtags, and photo tags are a few examples of how businesses might exploit user-generated content.
Since user-generated content may be created by anybody, including it in your marketing strategy can help your company appear more credible. Unfortunately, many influencers and even start-up marketing agencies fail to realise this and focus on all-formal and crisp tactics.
One study found that consumers are more likely to believe user-generated content than brand-created content, highlighting the necessity of emphasising authenticity in your marketing strategy right on.
User-generated content may assist B2B and B2C companies in increasing brand awareness, which increases engagement and builds trust.
Nowadays, everyone can produce content. All you need is a phone to take pictures and videos and post them on social media, in your own way.
However, corporations do not truly have complete control over user-generated content.
Yet it may be used to evaluate the popularity of your brand among customers, how they utilise it, and the success of your marketing campaigns.
When used for referrals and likes, positive remarks may have a major influence on purchasing decisions. A smart bloke will utilise this right away.
3. Crisp UI UX
User experience, usually referred to as UX, is more than just a trendy term. It describes how a person has used a system.
Search Engine Optimization (SEO) gains from a good user experience. This indicates that out-of-date SEO strategies are no longer successful, but this really does not matter if your website provides a satisfying user experience.
When a person has a positive experience with a product or brand, they are more likely to stick with it and use it again.
Your website or mobile app may be your most valuable marketing tool, and a good user experience (UX) may make all the difference in convincing consumers at the top of the sales funnel to become customers.
Some modern tips include keeping the navigation on your website straightforward, and the style basic, and refraining from providing them with too much information on the important landing pages.
The need for graphics is evident even in articles and blogs like this one, the answer always lies in visually engaging content.
The day when the text was only accompanied by images is long gone. Text-based engagement is only reserved for books nowadays They remain crucial in contemporary digital marketing.
Put this up on your wall, “Internet marketing’s future depends on graphics.”
Due to consumers’ limited attention spans for lengthy articles and postings, this is the case. TikTok and YouTube Shorts are the perfect examples of this phenomenon.
And nothing grabs attention more than a 2000-word film that is only a few minutes long or an eye-catching infographic.
4. Spicy Interactive content
If you’ve been using the internet for the past ten years or just watching “Fridays with Pewdiepie”, you’ve undoubtedly come across interactive content without even realising it.
The days of passive consumption and static content are passed; today’s audience craves attention-demanding information – your explanation for green screen templates.
Engagement is essential in B2B marketing, people are tired of being tricked into doing business with them.
As a result, B2B marketers are turning to assessments, testing, and chatbots with human training to make things easier to comprehend, hard to say it will render out the ‘Human’ element.
Although today, more people are ready to express their emotions. Conducting polls and surveys is the simplest approach to implement this covert data collection method.
It is the quickest method for giving your viewers exactly what they desire.
5. Artificial Intelligence Invasion
When the COVID-19 pandemic broke out, firms were horrified into discovering that carrying on as normal would not be enough to scale up to the complex requirements of the massive global health threat.
Businesses have increasingly turned to AI and analytics in the midst of this to thrive, survive, or mitigate financial harm.
Artificial intelligence is anticipated to significantly impact a range of organizations during the next several years.
Marketing professionals are now using AI tools like data models, algorithms, and machine learning to better understand their target population.
Marketers may save expenses, target and customise their content, and improve the customer experience by leveraging this data meanwhile, having the fear that AI might replace them.
Advertisers must be sure to pay careful attention to AI in order to take advantage of the new opportunities it offers.
This will gear up advertising in 2023, in Canada and this is where we come in.
We, at The Dreams Agency, simply break down digital marketing in a process that is focused on promoting businesses, products, or services through digital technologies including the Internet, social media, multimedia, and mobile phones but in an engaging way!
In light of current privacy and security concerns, many reputable companies are developing new procedures to ensure that customers feel comfortable while providing their personal information like Apple, which we tend to keep secure yet creative.
Although identity theft and data breaches have always been a threat, our clients are now more aware of how exposed their data is as cyberattacks have grown in frequency and trust us with their online data, let alone their social existence.
Even though this isn’t technically a marketing plan, improved data security helps customers to sign up for services, demos, white papers, etc. without worrying about data breaches or identity theft, but with us, online data supplements digital social existence.
Our marketing goal for 2023 in Canadian terrains is to generate quality leads, making sure we preach a concept where creativity is safe, catchy and resolution driven.
This increasing marketing tactic is now an important part of our company’s marketing plans, no matter how big or little, local or international our clients might be.
Our clients trust us with their social responsibilities as we focus on balancing their profit-making goals with socially responsible activities.
But nevertheless, originality is what sticks, our dynamic marketing tactics promote that, and the rest takes care of itself, meanwhile maintaining brand integrity.