Tool Used
The Starting Point
Pathway Surgery had an experienced medical team and a mission to make private surgery accessible in Canada. But without a website, a brand, or any digital advertising, potential patients had no way to find them. They needed a partner who could build everything from day one. Over an 18-month partnership, Dreams Agency turned that vision into a fully established brand.
Logo, Branding, & SEO
We started with brand strategy: defining the visual identity, tone, and positioning that would resonate with patients seeking private surgery. We created the entire brand identity from the ground up, including the logo, color palette, typography, and brand guidelines. Every element was designed to communicate trust, professionalism, and accessibility. On the SEO side, we optimized the site structure, metadata, and content to ensure Pathway Surgery would rank for key private surgery terms across Canada.
Website Design & Development
We designed and launched Pathway Surgery’s first-ever website, giving patients a clear path to learn about services, meet the surgeons, and book consultations. As the business scaled and the brand evolved, we led a complete website rebuild to match the growing reputation. The new site was faster, more conversion-focused, and positioned Pathway Surgery as a leader in private orthopedic care.
PPC
We managed all paid advertising from strategy through execution and ongoing optimization. Our Google Ads campaigns were designed to drive qualified patient inquiries for specific surgical procedures, targeting high-intent keywords across Canada.
Our advertising strategies brought in a consistent flow of patient inquiries with 96,100 total impressions and an average cost-per-click of just $1.97. The brand we built gave Pathway Surgery the credibility to convert those inquiries into real patients and meaningful revenue.
Targeted Advertising Campaigns
Our marketing specialists researched high-volume keywords that people are using to find private surgery services. We deployed optimized campaigns by combining the keywords with valuable content focusing on:
Knee services
ACL surgery
Hand and wrist surgery
Hip services
Dreams Agency also applied campaign tracking measures to monitor changes in performance results.
Multi-Channel Call Campaigns
Our call-focused advertising campaigns connected potential patients with Pathway Surgery seamlessly. Customers can now easily contact our client’s scheduling team to book their surgery or evaluation appointments.
We also implemented call tracking and quality monitoring measures to ensure customers are satisfied after speaking to Pathway Surgery’s staff.
View Our Work