Project Overview

Pathway Surgery is an advanced clinic, offering private surgery services in Canada. They started with a skilled team and the idea of making healthcare accessible to all.

However, the company had difficulty creating a solid online performance. They sought our help with online advertising and developing a brand identity that aligns with their customers’ values.

From The Client

“When I started Pathway Surgery, I had an experienced medical team and a mission to make healthcare services available to all. Later I realized, I needed more than just a skilled staff to turn my idea into a successful reality.

That’s when I partnered with Dreams Agency to create a brand identity for my clinic. I mainly wanted to improve my business’s reach through online advertising. The strategies they suggested were exactly what I was looking for.

They helped me achieve my mission and enhance my clinic’s online visibility."

The Results

From 21st March 2024 to 21st March 2025, our client’s website has seen excellent advertising results in the form of:

• 91 calls from ads

• 96,100 total impressions

• $1.97 average cost-per-click (CPC)

Pathway Surgery’s visibility and traffic are increasing significantly each day. In the last 7 days, our clinic’s conversions have increased by 16.32% because of our advanced strategies.

Challenges Faced By The Client

When our client approached us, they mainly complained about the poor conversion rate. Their website was receiving little traffic and none of the few visitors turned into paying customers.

They also lacked the presence of a digital brand identity and wanted the help of our marketing specialists. We decided to review the client’s website, visibility on search results, and more to help them.

The Solutions By Dreams Agency

Dreams Agency developed multiple solutions to help Pathway Surgery enjoy a better conversion rate:

Targeted Advertising Campaigns

Our marketing specialists researched high-volume keywords that people are using to find private surgery services. We deployed optimized campaigns by combining the keywords with valuable content focusing on:

• Knee services

• ACL surgery

• Hand and wrist surgery

• Hip services

Dreams Agency also applied campaign tracking measures to monitor changes in performance results.

Multi-Channel Call Campaigns

Our call-focused advertising campaigns connected potential patients with Pathway Surgery seamlessly. Customers can now easily contact our client’s scheduling team to book their surgery or evaluation appointments.

We also implemented call tracking and quality monitoring measures to ensure customers are satisfied after speaking to Pathway Surgery’s staff.