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Dreams Agency e-commerce sites inadvertently make customers jump through hoops to give you money. This happens when an e-commerce website is built by a Dreams Agency team that has technical capabilities but needs help understanding good marketing principles.

This creates an online shopping experience with too many steps and forms that customers must go through before purchasing.

This frustrated many customers and resulted in abandoned vehicles and low sales.

To solve this problem, you need to hire a Dreams Agency team that is technically savvy and digital marketers.

First and foremost, your team needs to know what it takes to sell online, which includes designing a user-friendly website, instilling trust from the first seconds when a visitor enters the website, presenting outstanding and impressive product images, and minimizing steps, and obstacles to starting ‘buying.’ All this ensures buyers can find what they want and pay with just a few simple clicks.

The bottom line is that an ecommerce site should be optimized for sales. To ensure it’s yours, implement the success factors of this eCommerce site.

8 Elements Of A Successful Ecommerce Website.

1. Find The Right Online Identity For Your Website.

Thousands of websites sell similar products, offer impeccable services, and compete fiercely for customers’ attention. So how do you tell the difference?

Small details play a huge role here. For example, the domain name can be the key differentiator for two e-commerce stores that sell the same goods. 

A simple domain extension like .store can help you stand out and create a unique space for you in the industry.

With a category-defining domain extension like .store, you instantly identify that you’re an e-commerce site that sells something. This gives you a unique opportunity to stand out and market yourself differently.

2. Combine Your Website Design With Products

Every website should be aesthetically pleasing and easy to navigate. However, as an e-commerce site, it’s even more important that its look and feel match what you’re selling.

For example, if you sell niche technology products, your website design should ideally include sharp images or animations, clean lines, and digital fonts. On the other hand, a loud or messy design may not help you attract the right audience.

Conversely, if you sell casual clothes and home accessories, bright, vibrant colors and playful fonts will showcase your cheerful personality better. 

3. Showcase Your Products Properly

In the physical store, customers can see, touch, and try products and chat with experts to gain insight. This is not possible on an e-commerce site.

It is, therefore, your job to ensure that customers have all the information they need to correctly visualize the product in their minds and make an informed decision.

  • Use large, clear, high-quality images of the products you sell.
  • Include pictures from different angles so everyone can check the product correctly. Make sure the color and size in the picture represent the actual product.

Along with images, you should highlight key product features such as:

  • Different ways to use it.
  • Tips for taking care of it.
  • The audience for which it is intended.
  • Its warranty period

For example, if you sell clothing, your product information should include size, material, washing instructions, brand name, and information (in case you sell multiple brands).

Be sure to include a size chart, as sizes vary between brands. Pictures of models wearing clothes will help people better visualize what they intend to buy.

Some items are not eligible for returns, so include this information.

4. Provide A Simple Payment Process

Long and complicated checkout processes can cause people to abandon their cart without completing a purchase. Ideally, your checkout should have no more than three steps:

STEP 1:

Basic information like name, email address, and phone number

STEP 2:

Delivery address

STEP 3:

Billing Information

You can give your customers the option to create an account on your website as it provides valuable information about them, allows you to track their purchases, personalize your communications, and make personalized recommendations.

However, could you not make it mandatory? Many customers, especially first-timers, are reluctant to provide too much personal information, and forcing them to do so may cause them to abandon a purchase.

5. Offers Multiple Payment Options

Different customers prefer different payment methods. Many of them are comfortable with credit cards. Still, others will want to pay by e-wallet or card on delivery.

In addition, they may feel uncomfortable disclosing their card information online or want to receive and view the product before paying. As a company, do your best to satisfy all customers and thus offer as many payment options as possible. 

6. Secure Your E-Commerce Website

Security is a big concern when using an e-commerce website. Your customers must share sensitive information regarding their addresses and credit/debit cards; any breach could land them in serious trouble.

Unfortunately, it also has the potential to ruin your business.

Every website that collects other people’s personal information needs a Secure Sockets Layer (SSL) certificate, which provides a secure channel to transmit sensitive information.

This will further assure customers that their personal information is safe on your website. If your website URL starts with HTTP and not HTTPS (Hypertext Transfer Protocol Secure), this is another sign that your site is not secure. This can prevent customers from doing business with you.

7. Be Accessible To Your Customers

Unlike a physical store, online buyers do not have access to a salesperson or an expert to answer their questions. However, your job is to assure them that you are there to help them every step of the way.

In addition to sending regular, accurate updates on their order status, you should also provide contact information to your customer service team, who can respond quickly to relationships. Their mind.

Create a full “Contact Us” page on your website where you provide clear details and various ways people can contact you, including email, phone number, and email address. /or contact form.

Be sure to include your social credentials, as many people use social media to contact businesses or raise concerns. If you have human resources, the integrated live chat is the fastest way to answer customer queries. 

8. Encourage And Post Reviews

According to research from Big Commerce, 69% of online shoppers want more reviews on e-commerce sites, while 77% said they read product reviews before making a purchase.

If you’ve received positive feedback about your products and customer service, it helps to feature them on your homepage and specific product pages.

Encourage people to write you reviews by sending them a follow-up email after they purchase, thanking them for shopping with you, and letting them know you appreciate their feedback. 

Ready To Launch Your E-Commerce Website?

An e-commerce website should be the right combination of aesthetics, easy navigation, strong security systems, and accurate and relevant information that can result in a healthy shopping experience.

By making sure to incorporate the tips mentioned above into your website design, you will increase your chances of converting visitors into revenue-generating customers.