The purpose of landing pages is to pull leads and convert the audience.
However, for these pages to get meaningful traffic, landing page optimization is integral.
SEO for landing pages ensures you appear right in front of the audience with an answer when they search for a query or question.
As a reward, the users become customers of your service.
With SEO for landing pages, you have the most cost-effective way of getting traffic.
In this guide, you will learn the superlative techniques for landing page optimization to impact organic traffic and lead generation substantially.
So, let’s dig in!
What is SEO for Landing Pages?
In simple words, SEO for landing pages provides:
- Value
- A comprehension of the needs of the customer
- A concise justification of how those needs might be satisfied
Businesses build landing pages to compel the users to click on the marketing message present on the page.
That is the reason why websites have multiple CTAs on the landing pages.
Simple, unambiguous, with an alluring call-to-action, SEO for landing pages should offer an enjoyable experience to the audience to boost the chances of conversion.
Your landing page can become a dependable source of new email subscribers and a source of steady traffic when it is search engine optimized.
Your email list growth is dependent on your promotional efforts in the absence of SEO.
Because most of the effort is done upfront, SEO allows you to develop your audience while reaping the benefits for months or even years.
Therefore, you need to focus on SEO for landing pages you want to use in your business in the long term.
As SEO results don’t show overnight, you need to be patient over six months or more.
Traits of an Outstanding Landing Page
Excellent landing pages have these four simple components:
Structure: Every landing page’s design guides users toward the intended call to action or CTA.
Sales copy: If you think direct response marketing needs to be more balanced, there’s no need for it. On the other hand, the content on a landing page informs the visitor about the issue, the fix, and the reasons your company is the best place to find it. The copy ultimately directs the user to the CTA.
CTA: This prompt provides a clear next step for the visitor to follow and tells them what to do next. Also, choosing the right colour can compel users to click. For instance, green is perceived to improve the conversion rate, as around 51% of pages use it in the CTA buttons.
Form: Using this form, users can download, schedule a call, or sign up. By filling out the form, a visitor becomes a lead.
Relationship Between Digital Marketing and SEO for Landing Pages
A landing page in digital marketing is the website page that users get at right away after clicking links pinned in:
- Campaigns for email marketing
- Results from search engines
- Social media ad campaigns
The first page visited during a session is what Google and other search engines identify as a landing page.
Effectively crafted landing pages have the power to drive large amounts of traffic and serve as a company’s primary paid channel.
Campaigns without SEO for landing pages usually eat up most of the marketing budget.
Marketing and landing pages work conjointly. But for a long time, marketers considered SEO for landing pages as useless seasonal marketing tools once the specific campaign was over.
Marketers may benefit from SEO and landing page optimization by using SEO to drive relevant organic traffic and increase conversion rates through well-designed landing pages.
The purpose of landing pages on websites is to turn visitors into leads. They may discuss promotions, lead magnets, use cases, features, or goods. Despite having differing layouts, the aim remains the same–to generate leads.
5 Useful Landing Page Optimization Practices
If the internet is a jungle, your landing page is an endangered species. Not everyone who may acknowledge it would find it when they want. Hence, SEO for landing pages guides the searchers through the wild to find relevant information.
Landing page optimization works wonders to boost brand awareness as the users start seeing you in the top few positions of the SERP.
To get qualified traffic and increase conversion rates and sales, here are the notable practices.
1. Curate Relevant Content Using Keyword Research
Keywords and SEO go together like Shaggy and Scooby.
So, the first thing you need to do for SEO for landing pages is to find the best keywords.
Along the way, you will identify different short and long-tail keywords that define your business or products perfectly.
For Google, search intent and relevance are the keys to unlocking the algorithms.
To increase the chances of ranking higher, the content should be original and tailored to the audience’s specific requirements.
If you have heard the whispers of AI and how many are using the nifty robots for content generation, Google may penalize your content.
Although 65.8% of people think that AI can produce quality content like humans, Google doesn’t seem to buy this.
In the recent helpful content update, Google has made it clear that the fight with AI is not over yet.
According to the latest guidelines, for Google to favour you, your landing page optimization must:
- Satisfy the user intent
- Reflect expertise
- Meet the E-E-A-T guidelines
- The publishing site must have a primary focus
Basically, SEO for landing pages includes adding keywords but avoiding overstuffing them to keep your page safe from the danger of getting flagged.
With a keyword strategy, you can toe the line.
To learn how you can add context for landing page optimization using short tail, long tail, and secondary keywords, here is a comprehensive blog.
2. Keep the SEO Elements Well-Arranged
The structure of a landing page is your persuasive pitch.
These are the fundamentals for SEO for landing pages that contribute to the anatomy of a good landing page:
- Title Tag
- Meta Description
- Headings
- Alt Text
- URL Optimization
- Backlinking
In all these steps, you can use keyword mapping to hang back from mistakes.
Title Tag
The first thing users will notice in the SERPs is the page title.
Thus, make it clear and engaging, and add the intended keyword.
Less significant terms should come last in the page title, with the keyword coming first.
Meta Description
To entice users to visit your landing page, keep it short and sweet, contain your primary keyword, explain your landing subject, and don’t put more than 150–160 characters in it.
Remember that the user is the one for whom you are creating the Meta description, not a bot. So, when optimizing the landing page, try to invoke emotions.
Headings
The primary header and subheaders should be connected to your keywords for SEO for landing pages. Subheaders organize the information so that it is easier to read and for search engines to understand the main point of your page.
Internal links
Provide search engines with more information about your SEO landing page with internal links. They aid in distributing link juice (the value that hyperlinks pass from one page to another) throughout your pages.
On that account, make sure the anchor text on your relevant internal links corresponds to the content. Link building is an excellent method for building relationships.
Alt text for Image
Since Google doesn’t have eyes like us, it can’t look at the image. The alt text of the image is its eyes to interpret the contents of the image.
It’s also what a screen reader reads aloud to visually challenged users and what a device will show if it cannot load an image.
Incorporate keywords into the alt text of your photos to improve user experience and boost search engine ranking for your landing page and accompanying images.
Optimizing the URL
SEO for landing pages won’t be possible without a keyword-optimized URL.
Use your SEO landing page’s URL to convey to search engines and users what your page is about. A keyword-optimized URL helps convey information about the type of content that can be found on the page.
It also shows how a piece of content is an extension of your website.
This makes it easier for search engines to comprehend the topic of your article.
Simply write your URL like this:
- Try not to exceed 65 characters for your URL
- It should ideally have between fifty and sixty characters
- Hyphens are used to divide words
- And write in lowercase
Learn More: 10 SEO Examples to Implement in 2023: Learn How to Optimize Your Site
Get Good Backlinks
The quality of backlinks is more important than the quantity when it comes to SEO.
Your chances of obtaining backlinks and improving your rankings increase with the usefulness and attractiveness of your content. Links should be built using the same techniques as any other blog article or product page.
To know more about backlinks, read our blog on How to Get Top Backlinks for Your Website.
3. Make the Landing Page Responsive
When a visitor visits your landing page on a smartphone and has an unpleasant experience, it may leave a bad taste in their mouth.
Because it is an important factor, 86% of the top landing pages are responsive.
The tips on mobile-friendly webpages include:
- Mobile-Friendly forms
- Content formatting
- Button placement
- Intuitive Navigation
- Visual Hierarchy
It could be difficult to make your landing page responsive if you’re not a web designer or don’t have knowledge about coding.
If you want to stand out from the competitors and don’t like the premade generic templates like us, get an absolutely wonderful design from a professional.
4. Reduce the Page Load Times
The ideal load time is as low as possible. According to stats, the load time of 0-2 seconds results in the most conversions.
Therefore, if you get a load time of less than three seconds, you will achieve a killer landing page.
Your bounce rates and user experience suffer greatly with every extra second.
These are factors that decrease loading speed:
- Inadequately optimized images
- Inappropriate coding techniques
- Server problems or hosting services
- Needless redirects
- Overuse of plugins on WordPress
Test your website or landing page with a few different tools before going live to get off to a good start.
Use Google PageSpeed Insights to evaluate the overall performance of your page.
These are solutions to the factors reducing page speed:
- Utilizing reduced picture files without sacrificing quality
- Changing to a speedier web host
- Disabling any plugins or extensions that are useless for the page
For great tips on the design of SEO for landing pages, take a look at these inspirational designs.
5. Gauge the Page Effectiveness by A/B Testing
Running A/B tests on landing pages is worthwhile because of this. In these studies, two landing page variants are compared to see which performs better in search and generates the most conversions.
You can test the following:
- Headlines and text
- Visuals such as pictures and videos
- Social evidence
- Number of fields in the opt-in form
- Call-to-action
- Design
Initially, testing one element at a time, such as the headline or CTA, is best, leaving the remainder unchanged.
Audits for the SEO for landing pages are a good way to technically check for indexing issues, core web vital, site map issues, etc.
You may find out which ones rank for your target keywords by using Google Search Console.
On the other hand, Google Analytics can provide you with the number of visitors and find out how many conversions a landing page brings in.
FAQs
What are some of the best elements to add to a landing page?
Contact forms, CTAs, surveys, quizzes, calculators, testimonials, contact details, and the list goes on. These elements make the pages look resourceful to the users.
In which situations should I use SEO for landing pages?
- When the content is only for a specific time of the year, for instance, it is made around the holiday season, etc.
- Another page of the website with similar or identical content.
- You don’t want customers to discover a unique deal exclusively accessible to site visitors via specific channels.
What is the best way of using CTA for SEO for landing pages?
There should be fewer barriers to taking action. More clicks, scrolls, and pages may annoy the user before they take action to convert.
Summary
With the practices mentioned above, success with SEO for landing pages is almost ready at hand.
The time you spend on fixing the design and keyword research will be well worth it. All these practices are easy and help you stay in the good books of the audience and the algorithms.
If you want to shine in the industry without risking spillovers, try out The Dreams Agency.