You hear about something, Google it, and end up on a page like this. Have you ever thought about how that takes place?
Websites understand that people always seek information, ideas, strategies, or services. So, these websites leverage the power of SEO examples and strategies to ensure they end up on the first page of Google.
You get the answer you need, and businesses get the necessary visibility to boost brand awareness and engagement. So, if you also want to rank high on the search engine, you have come to the right place.
Our SEO specialists have created a comprehensive guide to SEO examples and more that will allow you to rank higher.
What is SEO in Digital Marketing?
Search engine optimization (SEO) includes technical and content strategies that help websites rank higher on search engines.
Any business using SEO examples and practices does it so their page can be found, crawled, indexed, and shown on the search engine results for the query they search.
While there are many search engines, your aim should be to rank higher on Google. After all, it captures more than 90% of the market share.
SEO: How does it Work?
Before we move on to SEO examples, you must get the basics down. A lot goes into SEO, as it is a multi-faceted strategy for marketers and businesses.
Here is a complete process of how it works and helps businesses:
1. Google’s Crawlers Scan the Web
Google constantly has crawlers on the web that work towards gathering, categorizing, and storing web pages in its index. Because of this, when you search for something, Google pulls up answers from its index, not the entire web.
2. Google Algorithm Ranks Articles
After crawling and indexing the pages, the Google algorithm ranks the pages based on various factors. These are Google’s ranking factors, such as:
- Search query relevance
- Content quality
- The domain and its authority
- Keywords in the meta title
- Consistently publishing high-quality content
- Niche expertise
- Internal links
- User engagement
- And more
If you want to rank higher, you must work on these aspects of SEO. These will help your content and website to become more visible on the search engines.
3. How People Interact with the Results
Once the results are on top, Google witnesses how people are interacting with these results. Such interactions let Google know whether the page is satisfactory or not.
If people are not spending time on your article or reading it, then Google does not consider it a valuable source of information. These things are factored into the algorithm before Google gives its final verdict.
Advantages of Incorporating SEO into Digital Marketing Strategies
The best SEO examples and practices can give you an exceptional online presence. These will enhance your overall marketing strategy and help you gain more traffic and rank higher.
Here are the top benefits of having SEO as a core component of your digital marketing strategy:
- Establish the brand as an authority: When you work on SEO, you are helping your brand to establish itself as an authority. The more quality content you publish, the more people turn to you for information.
- Better traffic and visibility: As your website pages rank on Google, you will benefit from higher visibility and traffic.
- High return on investment (ROI): A website that performs well will give you high returns in the long run. So, your investment in SEO will be well worth it.
- Building trust: Search engines trust websites that rank high. So, if Google helps you rank high, potential visitors will also trust your website.
The 5 Main Types of SEO
SEO is a multi-faceted strategy with various types to incorporate into your business website. These branches offer the best SEO examples and practices to help your site rank high.
Here are the top types of SEO we recommend you add to your strategy:
On-page SEO is related to the content you post on your page. You have to optimize the on-page to ensure that your content is high-quality, which means Google can easily rank.
The strategy includes working on the various aspects, such as:
- HTML tags
- Content structure
- Quality of your content
- URL optimization
- Adding meta titles and descriptions
- And more
As you optimize this part of SEO, Google will help you rank higher for specific keywords. Ensure your on-site content is perfect to reap the benefits of SEO examples and practices.
As the name suggests, off-page SEO is everything that happens beyond your website. For example, off-page includes getting other websites and pages on your website to link to your pages.
So, off-page SEO includes leveraging:
- Internal linking
- Off-page reputation
- Guest blogging
- Social media marketing
Any action you take outside the website will also improve your ranking. So, include all of these aspects in your off-page strategy.
Local SEO will help you rank high on Google Maps and the local search results. If you are a local business, then this strategy is incredibly useful for your business.
You can also improve it through optimizing the Google Business profile, having reviews and listings online, and more.
Learn More: SEO for Travel Websites
Technical SEO ensures that the overall performance of your website improves. The core elements of this strategy include site structure, security, user experience, and more.
Before Google ranks any website, it also considers its technical aspects. Make sure you optimize each part of this SEO strategy for success.
Image and Video SEO
Finally, image and video SEO will help you rank higher in the Google image search and YouTube. You have to optimize your images and videos in the best way to reap long-term results.
SEO Keyword Examples: 3 Best Practices to Implement Today
Keywords are an important aspect of SEO examples. You must spend time researching to find the best keywords that will help you rank high.
However, the keywords you select will differ based on the business you are running and the intent you target. For example, if you run a pet accessories business, then your keyword examples for SEO will look like:
- How does a dog harness go on?
- Pet accessories list
- Which pet bathing shampoo is the best?
These are examples of short and long-tail keywords. You have to combine a mixture of both to have an exceptional SEO strategy targeting your audience.
Similarly, if you are running an ecommerce store, your keywords will look incredibly different. Let’s review some important aspects of keywords to ensure you begin on the right foot in your SEO journey:
1. Using Primary and Secondary Keywords
When planning your SEO content, you must include primary and secondary keywords. The primary keywords have a high search volume and can bring high organic traffic to your site.
On the other hand, secondary keywords help you fine-tune your content and add context, depth, and value. These keywords also stick to the search intent.
For example, if you sell air conditioners, then your keyword breakdown can be:
- Primary keyword: best air conditioner
- Secondary keyword: split-level air conditioner
As you can see, the secondary keyword has narrowed the search and guarantees that people looking for split air conditioners will find your article useful.
2. Avoiding Keyword Stuffing
While keywords are great to use, it doesn’t mean that you overstuff your content with these words. Stuffing means you load the webpage with keywords to manipulate your site’s ranking in SERPs.
SEO examples and practices will always hint toward naturally using keywords. These keywords must remain in context and be used naturally within the content without stuffing.
Google’s spam policies clearly state that keyword stuffing should be avoided. These guidelines will help keep your SEO practices on the right track.
3. Using Tools
Keyword research is an art you can master, but you also need the right tools. These tools highlight things such as:
- Keyword difficulty
- Domain authority
- Search volume
- And other factors
These metrics will help you select the perfect keywords for your content that will help you rank high. Invest in tools such as SEMRush, Google Keyword Planner, Ahrefs, and more.
SEO Title Examples: The Best Practices for a Ranking SEO Title
A great headline can have a lasting impact that can make people click on your page. Because of this, an SEO title is of the utmost importance to your business.
Another aspect of the title is the title tag that will show up in the SERPs on your browser. Optimizing your title tags will help you improve click-through rates and make sure visitors come to stay.
Let’s review some SEO examples of titles to use them in the best way possible:
1. Including Relevant Keywords
When creating an SEO title, you must include relevant keywords. A good practice is to keep them in the beginning to help people and search engines quickly figure out what your page is about.
We recommend you include your primary keyword or a similar variant to satisfy the search intent of users for the best results.
2. Don’t Add your Website Name
Many people practice putting the company name in front of the SEO title to rank higher. However, search engines give more weight to the beginning words of your title.
Because of this, using the keyword is a better practice. Doing this will enable the search engine to help you rank higher for the specific keyword.
3. Write for your Users
Finally, you must write the title for the user and reader. Simply put, this means you have to provide something useful in the title.
Such information can help them reach a solution or better understand a problem. You can also leverage the power of sparking their emotions with the title to get more clicks.
Top 10 SEO Examples to Implement in 2023
By now, you have some basic idea of SEO and everything it entails. Now, we move on to the top SEO examples that will ensure your content and everything else looks perfect.
Be sure to also avoid common SEO mistakes to follow the right practices.
Then, you can rank higher for the search engines. Here are the top examples you can incorporate into your website today:
SEO Example 1: Chasing the Long-Tail
There are various types of keywords you can add to your SEO content. However, long-tail is something you must not miss out on.
These are keywords with lower search volume, more words, and less competition. For example, content writing is a common keyword, but content writing vs. copywriting is a long-tail keyword.
When you combine both primary and long-tail keywords, you will set the intention for your blog and satisfy the query of users. However, keep these things in mind when conducting keyword research:
The search volume is the average number of times people researched your particular keyword in a month. You must look for keywords with enough search volume that you want to target.
However, it must have a low difficulty level to ensure you can remain competitive and rank for the article you are writing.
As the name suggests, the number suggests how difficult the keyword is to rank on the search engine. A good balance is to find a keyword that is difficult enough to be challenging.
The higher the difficulty level, the more difficult it will be to rank for that keyword.
You must ask yourself whether the keyword is relevant to your business. The key is to find keywords related to the services and products you offer.
So, get in the head of your target audience, think about what they will search for, and begin using the keywords you find.
SEO Example 2: Writing Converting Meta Titles and Descriptions
A meta description is the snippet of text that comes below the meta title of your article in the search engine. These descriptions are added to describe the page content to the person looking for the query so they know what to expect from your page.
It is one of the top SEO examples and practices you must add to your strategy. Usually, Google adds a relevant meta description from your text, but it is always good to give another option that might be better.
The character length guidelines for these descriptions and titles include the following:
- Meta Description Character Length: 145 to 160 characters
- Meta Title Character Length: 50 to 60 characters
Google begins cutting off the snippet after these characters. So, it is a good practice to keep the length within these characters.
SEO Example 3: Optimizing the Website for Page Speed
Around 83% of users on the internet want the pages to load within three seconds or less. If your website is slow, there is a high chance that users will not stay on your website.
When your website has a high bounce rate, Google will think that your website is not useful, which will lead to low rankings. Because of this, optimizing your website for page speed is one of the top SEO examples you can implement today.
Here are some steps you can follow to optimize the page speed:
- Limiting redirects
- Caching web pages
- Compressing images
- Checking the website on Google PageSpeed Insights
A high score means your website is doing well. So, be sure to check all the insights and then improve your SEO.
SEO Example 4: Combining Backlinking
Backlinks or links to your website from other sites are one of the most important ranking factors of Google. Backlinks from a website with high credibility are much more valuable than ones with low credibility.
If you have high-quality backlinks, you will also rank high. Many marketers use these SEO examples and practices to get more traffic to their sites, and so can you.
However, getting and combining backlinks is not as easy as it sounds. You must get them through various strategies, which include the following:
- Creating original content worthy of backlinks
- Opting for PR coverage
- Guest posting on various sites
- Reaching to other websites where you think links to your content will be useful
These strategies will enable you to have successful Backlinking that will provide you with use for a long time. So, create an extensive backlinking strategy and keep executing it for high returns.
SEO Example 5: Focusing on Local SEO
Location is an important aspect of your business, and local SEO helps boost your search engine visibility based on the business location.
You must work hard to get your business to rank high in Google Maps and the local results of your region. For example, in the image below, you will find the SERP results of “best restaurants in Toronto.”
These businesses followed SEO for restaurant practices to appear at the top. One such practice was to optimize the Google My Business Profile with information that helps it stay on top of the results in Toronto.
So, doing local SEO is one of the top SEO examples you must follow to ensure your business stays visible in your local region.
SEO Example 6: Consistent Publication
Consistent publication is an important Google ranking factor you must follow. The key is to publish content consistently while ensuring that the quality of the content also remains top-notch.
Doing this will preserve your SEO value in the eyes of Google, which means it will help your website rank high. As you start publishing content regularly, you will have more indexed pages on the search engine.
According to a study done by HubSpot of more than 13,000 companies, businesses that published sixteen times per month saw over three times more traffic than brands that published once a week.
So, you have to be willing to invest time and effort in creating high-quality content so you can post more than ten times in a month. Doing this will allow you to get the highest returns on your SEO efforts.
SEO Example 7: URL Optimization
As a general rule, the URLs must be easy to read so that search engines can easily index them. However, the structure is also just as important.
For example, if you are publishing blogs, then your URL structure must be www. (websitename).com/blog/blog-url. Such a structure will ensure that Google can easily crawl your site, and it will know what the page is about.
Users will also find it easier to navigate your page, while you will find it easy to segment the data of your site in reports. URL optimization is one of the top SEO examples you can follow for your business.
Here are some important rules to follow when optimizing your URLs:
- Don’t include years in the URL
- The URL must contain the keyword from the content of your page
- Only use lowercase numbers, alphabets, and hyphens
- Keep the URL short and simple
- URL must be 75 characters or under for SEO
Once you follow these simple rules, it will become much easier for you to have the perfect URL for your blog or site pages.
SEO Example 8: Use Tools
While there are endless resources for the best SEO examples and practices, it is also just as important for you to use tools. These SEO tools have been created to provide you with the data you need to rank better on Google.
Most of these tools are free, while you will have to pay for others. If you are just starting on your SEO journey, then these are some of the tools we recommend you opt for:
- Google Search Console (GSC): If you are doing technical and content SEO, then GSC is a top tool. You can use the console for indexing, query analysis, Core Web Vitals, and more.
- Google Analytics: For anyone who wants to learn about their website traffic analytics, Google Analytics is the industry standard. The best part is that it is free, and you can use it to measure metrics, such as engagement of page, traffic, time spent on page, number of pages per session, and much more.
- Complete SEO Software: If you have the budget for it, then you can invest in a comprehensive SEO tool that will offer you deeper analytics. For example, you can look at metrics such as keyword data, competitor information, backlinks, and much more. These tools include SEMRush, Ahrefs, Screaming Frog, etc.
- Keyword Research: A keyword research tool is important because it will help you find the keywords you need to rank better on Google. There are many free and paid research tools you can purchase. If there are free trials, you can opt for these to figure out which tool will work best for you.
These are important tools you must include in your SEO arsenal. Once you do, it will become much easier for you to do SEO and rank better on Google.
SEO Example 9: Refresh Content
It is good to publish content regularly, but it is also just as important to refresh the content you upload. These SEO examples and practices will help you preserve the value of your pages and keep them up-to-date with the latest developments.
When you publish consistently and refresh pages, you will receive consistent growth of traffic with time. It will also let visitors know that you are providing them with updated information.
Make sure that you are refreshing the pillar content in your content and SEO strategy. It will let Google know you are consistently working on the content that will help you rank better with time and get traffic.
SEO Example 10: Ensure White Space
Now, you might wonder what white space is doing in SEO examples, but let us tell you that visual design is an important contributor to overall user experience.
If a website doesn’t look good, then users will not stay on it, let alone go through the content. As we mentioned before, if users keep bouncing from your site, then it will lead to Google ranking you lower.
White space is a core element of visual design that you must not leave out. This is the space on your website that is not taken up by visual elements, images, or even text.
Make sure there is enough website to guarantee that your website doesn’t look cluttered. A clean and minimal look with the right amount of white space will make the user experience better, leading people to stay on your site.
How to write SEO examples?
You can incorporate SEO examples such as keyword research, using long-tail keywords, doing backlinking, local SEO, and much more.
What are the types of SEO?
The types of SEO are on-page, off-page, and technical SEO. Combining the three will help you do SEO for your site with ease.
What are the three main areas of SEO?
The three main areas of SEO are on-page, off-page, and technical. Focusing on content and links will help you rank better.
What is a simple example of technical SEO?
Submitting your sitemap to Google is a simple example of technical SEO. Technical SEO enables you to optimize your website for search engines in the best way possible.
These are all the SEO examples you can implement for your website today to begin reaping the benefits of SEO. Remember that SEO takes time, and it will take a few months before your website can begin ranking high and gaining better traffic.
You must implement these examples and practices with consistency to get the results you need. If you are overwhelmed, then you can always opt for SEO professionals at The Dreams Agency.
Our professionals are always ready to help you out so you can run your business successfully and experience growth for a long time.