The difficulty that most SaaS companies face is that most consumers are unaware of how SaaS products can solve their problems.
Hence, to make them realize how a SaaS product can make their operations smooth, you need to create a SaaS SEO strategy.
With a SaaS SEO checklist, you can win a huge chunk of organic market share by creating content that suits the search algorithms.
So, in this blog, we will bring to light the integral aspects that you need to add to your SEO plan.
Learn More: Inbound Lead Generation Strategies in 2024 for Marketers
What Is SaaS SEO?
Software as a Service, or SaaS, is a business model in which users obtain software via the Internet rather than having it installed on their PCs.
Furthermore, improving your website to appear higher on search engine results pages (SERPs) is known as SEO, or search engine optimization.
On-page, off-page, and technical optimization are the three primary categories of SaaS SEO.
SaaS SEO entails improving your website with pertinent content and keywords to raise your Google ranking.
In contrast to SEO basics, to perform enterprise SaaS SEO, you need to understand the following:
- Unique keywords
- Target market
- Stages of the customer journey that define the industry
If you want to know how to improve SEO for SaaS companies, your optimization efforts should be more focused.
Why Do You Need a Good SaaS SEO Strategy?
Every SEO strategy, regardless of industry, is made to keep up with business growth.
Similarly, a strong SaaS SEO strategy can help your company become recognized as an authority in the field, attract targeted customers, and promote sustainable growth.
There is fierce competition in the SaaS sector for numerous search phrases. That’s why businesses are under more pressure to add value to the audience and grab interest.
Your competitors have large budgets, informative content, and impressive websites.
If your product is similar to others on the market and the rivals are doing exceptionally well, you must put your content in front of the prospects.
To keep customers coming back to your product and renewing their subscriptions, SaaS companies must also concentrate on generating leads, educating, and engaging them.
This entails marketing your goods while focusing on their company goals and trouble areas.
For SaaS SEO, you require high-quality content for every phase of the client’s buying cycle.
You need a SaaS SEO checklist to ensure you’ve done everything you can to improve organic traffic and raise your domain authority.
Search engine crawlers or bots will evaluate your website and find it to be high-ranking, relevant, and helpful.
So, in the next section, we will explore the steps that will help you get a quick start on your SaaS SEO journey.
SaaS SEO Checklist
Here are the important steps that you need to include in your SaaS SEO checklist:
1. Begin by Understanding the Keywords’ Landscape
Whenever we talk about any SEO strategy, there is one factor that always tops the priority list i.e., keywords.
The target keywords you choose to include in your website will determine what you use in your content text, URLs, meta descriptions, title tags, web pages, headings, and much more.
Regarding SaaS SEO, you should be aware of the following four categories of keywords:
Informational Keywords
The key reason for using these keywords is to deliver educational information to the users. It can revolve around any topic, such as Sandwich calories, benefits of strength training, tips for better sleep, etc.
As you can tell, they don’t directly result in more transactions; these are important to target because they help you establish yourself as an authority on the subject.
That’s why they are important for your SaaS SEO strategy.
Transactional Keywords
They are search terms with a higher action intent, indicating that the user is in the conversion phase of the buying cycle.
Phrases such as, Buy the one-month plan, download the software, and Buy a car for sale, are a few examples.
You can use the relevant SaaS SEO keywords that fall in this category to run sponsored ads.
Other than that, these should be added to the landing pages, making it easier for the audience to move toward the final phases of the marketing funnel.
Commercial Keywords
People use these terms to look up more information about a certain good or service.
(Name) Software reviews and X software vs. Y software are the keywords that fall under this category.
To use these keywords in your SaaS SEO strategy, you can write comparisons, how-to, listicles, and reviews.
Navigational Keywords
These are primarily brand names or certain terms the consumer is aware of, which will take them to the website they are searching for.
These terms only generate natural searches in cases where the product or brand is already well-known.
Each of these keywords can be found in a variety of ways.
However, the two most effective approaches involve leveraging SaaS SEO tools such as Ahrefs, Ubersuggest, SEMrush, and Google Keyword Planner.
Examining your rivals’ terms is another method for conducting SaaS SEO keyword research.
Use Keywords Based on the Marketing Funnel
Keywords can be classified into three groups based on the marketing funnel:
- Keywords at the top of the funnel (ToFu)
- Keywords in the middle of the funnel (MoFu)
- Keywords at the bottom of the funnel (BoFu)
At each level of the funnel, different keywords that represent the user’s needs and search intent are needed.
ToFu keywords denote informational searches in which the user is trying to find in-depth details about a particular subject.
You can write blogs that handle these search queries by responding to user inquiries and incorporating the appropriate target keywords for SaaS SEO. According to studies, as compared to short-form content, long-form content can get you more than 77.2% backlinks.
The user may still not be ready to buy as they proceed down the funnel and reach the MoFu stage. During this stage, they show a growing amount of interest in particular solutions.
You should produce content such as an overview of the product, pros and cons, and product comparisons.
Eventually, the user reaches the BoFu stage and begins utilizing transactional and navigational phrases like these as they gather data and focus on the optimal solution.
Now is the time to develop landing pages that are optimized to persuade users to join your platform.
Dividing your initial keyword list based on your marketing funnel and scheduling the content you will produce works great for SaaS SEO.
2. Focus on Link Building
Backlinks are the most significant determinant of Google ranking.
Because Google considers sites that use internal and backlinks, these are crucial for SaaS SEO.
SaaS companies have to reach out to tech site that have a good reputation. However, it may be difficult as these sites have stringent content standards.
Thus, for SEO for Saas, you need content that naturally draws links even though it has nothing to do with your business or product.
Content that belongs to this niche and offers fresh perspectives or data has a higher chance of being quoted and distributed by publishers.
In this way, SaaS companies can establish links without having to send influencer direct messages or engage in vigorous guest posting.
If you want to secure the best backlinks for your SaaS business, these three pointers will be very useful:
Compile information as reports on a particular business area, a fad, or a method.
Make and distribute eye-catching infographics that incorporate fresh insights and pertinent market data.
Conduct surveys to your target market or influential people in the sector that will benefit other businesses and newspapers.
3. Produce Content Based on Audience Segments
Now, let’s come to the part where you can start creating content for SaaS SEO.
You can use the content that your competitors have already produced to either generate new content or improve what you already have.
Before creating our content, it’s usually a good idea to look at what currently exists because you’ll know what users want and are already satisfied.
It’s important to remember that content published by rivals around specific keywords does not always equate to the best content.
Write content that addresses the target keyword’s intent in greater detail.
For enterprise SaaS SEO, it is important to decipher the content marketing strategies of each one of the rivals that are doing an excellent job.
After that, it won’t be hard to produce outstanding content centered around your keywords.
Analyze the content pages of competitors to identify any areas where they may have omitted information.
Alternatively, you may end up discovering some long-tail and short-tail keywords that they aren’t focusing on.
Consider the user experience when creating content, as it plays a big role in Google’s results. You have the opportunity to outperform your rivals if they aren’t using interactive features like graphics, photos, and links.
When you prepare your content, you may isolate each distinct segment of your SaaS firm. For instance, you can make topic clusters based on information about SaaS products, customer service, and practical uses for your software.
Once you have a list of audience segments for SaaS SEO, you can start making content for each and post blogs regularly. In this manner, you can provide them with what they search for.
4. Manage Technical SEO for Visibility & Organic Reach
If you want to improve the technical aspects of your website, you need to focus on the following:
- Crawling
- Indexing
- Rendering
- Website Architecture
It may sound challenging, but if you focus on the aspects below, you can make it doable:
Ensure that you don’t squander Google’s crawl budget by linking to non-indexable pages.
- Internal Linking Strategy
- Optimization of Structured Data Markup
- Core Web Vitals optimization
- Managing Thin & Duplicate Content
- Secure HTTPS
- Clean URL Structure
- Crawl Depth Optimization
- Carrying out a Thorough Assessment of the Website
If you don’t have a team to audit your strategy, you can search for professional SaaS SEO services.
In any case, before you undertake a thorough website audit, you should have a SaaS SEO checklist.
The technical issues are not visible on the website, which is why many companies end up ignoring them. In that case, their online presence suffers as the crawlers fail to index critical pages.
Hence, proactively monitoring technical aspects is necessary for making your website crawl-friendly.
Here are the essential components that you must perform a maintenance check on for SaaS SEO.
- Crawling mistakes
- Mobile-friendliness
- Duplicate content Heading tags, meta descriptions, and title tags
- Page loading time
- Usability
- Link-building performance (broken links, etc)
- UI and UX
Analyzing the most important SEO metrics can help you judge the performance of your website. On the other hand, reviewing the indexing of pages helps you know the site’s health and the pages that the search bots index or miss.
Also Read: A Start-to-Finish Guide to Website Crawl
FAQs
How saas can help SEO?
SaaS technologies simplify SEO procedures and automate keyword research, content optimization, and performance tracking.
How do you create a strategy for a saas product?
Determine your target market, describe your product’s salient qualities, research your competition, develop a special value offer, organize your material, implement SEO, and monitor SaaS SEO strategy for continuous optimization.
How important is SEO in a Saas business?
For SaaS SEO, it is essential because it generates organic traffic, improves exposure, and facilitates the affordable acquisition of leads, all of which have a direct bearing on client acquisition and growth.
Where does SaaS SEO belong in the marketing funnel?
SaaS SEO is compatible with all phases of the marketing funnel, from awareness to conversion. By producing relevant content, improving landing pages, and acquiring leads using effective SEO tactics, SaaS companies may optimize their efforts to generate leads and acquire new customers.
In Conclusion
Your SaaS SEO checklist should include on-page SEO (content, photos, internal links, URLs), technical and onsite SEO (ensuring your website functions properly), and link building (creating backlinks and shares from reputable sites)
By ticking on the checklist, you will be successful in increasing the amount of relevant organic traffic that your website receives, improving its visibility in search engine results pages (SERPs).
As a result, you will gain qualified leads and customers for your SaaS offerings.
If you need help with comprehensive keyword research, site-wide audits, on-page SEO optimization, website development, or content creation, The Dreams Agency can help you with all that.