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Real estate SEO has been seen as a lead-generation strategy for a long time. However, many real estate agents still wonder if this strategy will be relevant in 2023.

The good thing is that most prospective homebuyers begin their search online, and you can be there at the first stage of their journey.

As you work on the SEO efforts of your real estate website, you will begin showing up higher on search engines. When you do, you will easily stay in touch with your target audience.

So, if you want to know more about real estate SEO and the strategies you can execute, you have come to the right place. Our experts have created a comprehensive SEO checklist you can utilize for your real estate website.

Table of Contents

What is SEO in Real Estate?

A map explaining real estate seo strategySearch engine optimization (SEO) is the practice of configuring and optimizing your web content and pages. These practices make it easy for people to search for real estate content or realtors online.

Users search for specific terms relevant to the niche that allow them to discover the answers and people related to the real estate industry. As a real estate agent or company, you must invest in SEO to remain visible in the digital realm.

Why do You need to do Real Estate SEO?

A chart explaining reasons to do real estate seoAs a real estate business, you might wonder about the purpose of investing in SEO. Well, here are a few reasons for you to do real estate SEO

1. People Search for Real Estate Listings Online

According to the NAR (National Association of Realtors), the first step for close to 50% of homebuyers is to look online for properties for sale.

If you are not available during this first stage of the journey online, then you will miss out on a significant chunk of potential buyers.

This is where real estate SEO comes in to help your business remain visible. As you implement SEO strategies for real estate, you will show up in the SERPs where people can easily find you and contact your business for listings.

2. The Conversion Rate of Organic Search Is Good

When you invest in real estate SEO efforts, you must take a look at the conversion rates. Fortunately, the average conversion rate for people searching listings online through organic search is 4.7%.

Such a number stresses the importance of aligning your real estate content with the search queries and needs of your target audience.

So, target the organic keywords and make sure your real estate content is stellar. Once you focus on that, you will automatically benefit from better brand awareness, traffic, and business.

3. Google Has Billions of Real Estate Search Queries

Google is the most trusted source of information online, and it gets around thirteen billion real estate search queries each month.

The number only keeps increasing each year as more and more people look for houses. Real estate SEO will help you target those queries and answer the important questions of your audience.

We recommend you conduct thorough research and analysis to see the most searched queries on Google and then answer them.

How is Real Estate SEO Unique?

Many people think that SEO is an umbrella term for the same strategies. However, that couldn’t be further from the truth.

While the foundation of SEO is the same for all industries, real estate SEO has its uniqueness.

So, SEO for real estate differs from SEO for dentists, SEO for travel websites, or SEO for restaurants because:

The Property-Buying Customer Journey is Complex

A map of real estate customer journeyEvery industry has a customer journey that begins with an idea and ends with a decision. It is up to you to guide your customers through that journey for them to purchase your real estate listing.

Here is a possible real estate customer journey we have listed for you to help you understand its complex nature better:

  • Potential homebuyers begin with a generalized search of properties
  • Next, they will narrow their search and begin targeting specific areas
  • At this stage, real estate businesses have to create valuable content to answer these queries and grab the attention of potential homebuyers
  • It is also just as crucial to opt for other strategies to facilitate the buying process of the visitors

In the image below, we have provided an in-depth explanation of a real estate customer journey. With your SEO efforts, you can aid this unique journey and encourage homebuyers to invest in your listings.

You Have to Comply with Real Estate Regulations

We can’t talk about real estate SEO without talking about the compliance that you must adhere to. For example, NAR in the US has an internet advertising policy for realtors that governs their online and marketing content.

It is important for you to go through these guidelines and decide how you want to optimize and present the real estate listing & information.

In the same way, your region might also have a specific body that governs these real estate laws. We recommend you go through them and then decide how you will proceed with your real estate SEO strategies.

Real Estate SEO Cost: What is a Good SEO Budget for a Real Estate Company?

A local SEO campaign can cost between $350 and $2000 monthly. However, many other factors go into a real estate SEO campaign that will vary your cost.

Let’s break down some factors to understand this in detail:

Real Estate SEO Cost of Outsourcing

If you hire an SEO freelancer or company, they might have hourly pricing, which can range between $50 and $150.

On the other hand, real estate SEO services can also take a monthly fee, ranging between $350 and $5000+.

Another thing you can do is hire an SEO agency or freelancer for one project. Typically, project-based SEO pricing can range between $1000 and $5000 for a small project.

Bigger projects can have a price point that can go higher than $20,000.

Real Estate SEO Cost by Size of Business

Another important factor is the size of your business. Take a look at this table below to understand the average real estate SEO cost based on business size:

Size of Business Estimated Average Real Estate SEO Cost
Startups $500 and $1000
Small Businesses $1000 and $3000
Medium-Size Businesses $1000 and $5000
Large Enterprises $5000 and $30000

If you own a large enterprise, you can pay more than $30,000 for real estate SEO.

The cost will depend on the tasks that the project will require. So, a good budget for your SEO efforts will depend on the business size, SEO tasks you need, and more.

Real Estate SEO Strategies to Implement for Your Website

By now, you have an idea about the meaning of SEO in real estate, what makes it unique, and the cost of real estate SEO.

Now, it is time to understand the various real estate SEO strategies to help you stay on top of the search results.

Here are all the strategies you can implement to begin your journey to become visible online:

1. Begin Researching Real Estate SEO Keywords

Google search for real estate seo keywordsThe first thing you need to do is embark on a research journey for real estate SEO keywords. These keywords will guide your content strategy as it will help determine the type of content you want to create.

There are many types of keywords and tools you can use for this purpose. We have broken this topic down in detail, so keep reading:

Select the Right Types of Real Estate Keywords

The types of keywords will depend on your target audience and other keywords. We have broken down some important categories and provided you with the top real estate SEO keywords for that category:

Meta Keywords for Real Estate

Meta keywords appear in your meta tags, titles, and descriptions. These keywords will help the search engine understand the topic of your page.

So, it is crucial to find meta keywords for real estate that you can add to your page. We have done some research for you using the Answer the Public tool.

The table below shows the meta keywords for real estate queries in the United States using this keyword research tool:

Keyword Search Volume CPC
Real estate agent 165K $12.32
Real estate broker 33.1K $7.5
Real estate classes 27.1K $3.84
Real estate development 4.4K $3.13
Real estate license 74K $2.61
Real estate offices near me 22.2K $8.17
Real estate quotes 6.6K $11.63
Real Estate Investment Keywords

Not everyone wants to purchase real estate for commercial or domestic purposes. Instead, many people see real estate as an investment because land value keeps increasing.

As a real estate business, it is crucial you don’t miss out on this type of target audience. The way to do that is to target investment keywords in real estate SEO.

We have taken our real estate investment keywords list from Answer the Public for the United States audience.

Keyword Search Volume CPC
Real estate as an investment 40.5K $5.4
Real estate investment analyst 260 $3.54
Real estate investment calculator 1.6K $2.11
Real estate investment firms 4.4K $6.72
Real estate investment how to start 2.4K $3.38
Real estate investment loans 1.6K $10.52
Real estate investment trust 90K $3.59
Most Searched Keywords Real Estate

Finally, there will be many keywords that people will be searching in your region or worldwide related to real estate. It is crucial to know these keywords and answer the queries of users.

We have rounded some of the most searched real estate keywords through WordStream’s Free Keyword Tool. The data is for the United States region as of November 2023.

Keyword Search Volume CPC
Realtors 400K $6.19
Houses for sale near me 100K $1.88
Zillow homes for sale 200K $1.12
Condos for sale near me 110K $1.62
Commercial real estate 90K $3.26
Land for sale 200K $0.90
Real property investment 135K $8.12

Invest in Free & Paid Tools for Real Estate Keyword Research

Keyword research is incomplete without having the right tools. These tools have important data to help you decide what keywords will give you the highest returns.

Our real estate SEO experts have rounded up the top tools you can utilize for keyword research:

Keyword Research Tool #1: Answer the Public

Pricing: Free

Home page of Answer the PublicAnswer the Public is a free keyword research tool by Neil Patel. While you can pay for the tool, you get three free queries daily.

All you have to do is add the word you want to find keywords related to, along with the location. Then, you must let the tool work its magic as you find real estate SEO keywords for your region.

Keyword Research Tool #2: WordStream

Pricing: Free

Keyword data of real estate seo from WordStreamWordStream is another free keyword tool that will provide you with various real estate SEO keywords. You can add a website URL or enter a keyword to find suggestions.

All the suggestions come with monthly search volumes and the CPC. You can then decide which keywords you want to use for your real estate business.

Keyword Research Tool #3: SEMRush

Pricing: Starts at $129.95 per month

Home page of Keyword Magic Tool by SEMRushSEMRush is one of the top SEO research tools you can invest in. However, if you are on a limited budget, then you might find this tool to be a little expensive.

It offers:

  • Competitor analysis
  • Keyword research
  • Backlink analysis
  • Website audits
  • Advertising tools
  • And much more

The pricing plan you select will determine the tools you can get. So, if you have the budget, we recommend you start with this tool to reap the best benefits from your real estate SEO practices.

Turn the Real Estate Keyword Research into a Content Strategy

Finally, keyword research needs to be turned into a content strategy for you to see SEO results. The topics must complement one another, and the mapping of your content must follow a natural order.

Some of your content will set the foundation of your strategy, and you have to keep adding to it to satisfy the search queries of your users. So, map your keywords and create a content strategy to help you create valuable content in the long run.

3. Focus on On-Page Optimization

Real estate websites also require proper optimization. When creating content, you must optimize your website pages with the right tactics.

These little techniques go a long way in helping you stay on top of the SERPs. Here are the top ways in which you can optimize your on-page real estate SEO efforts:

Optimize Title Tags, Meta Descriptions, Headers

Title tags, meta descriptions, and headers indicate to search engines what your content is about. It is crucial to optimize these parts of your content with real estate SEO keywords.

Alt text is also a crucial aspect of this strategy. You must add relevant alt tags to your images to help search engines understand the images.

It also makes your real estate website inclusive, as this text can be read when the image is not showing properly. So, the right formatting and optimization of these aspects will make your web pages stellar.

Create Real Estate SEO-Friendly URLs

An example of seo friendly urlMany people miss out on this small SEO aspect, which is crucial. The URLs in your real estate website must naturally include the keywords.

You can also include a variation of the real estate keyword to help it rank high on Google. It helps the search engine understand what the page is about.

So, make sure that the URL is short and conveys the message of the page.

Ensure Website Load Speed Is High

Data for website load speed

Data Source

If your real estate website is slow, people will leave without even viewing the content. Because of this, search engines will rank your website at a lower position if it takes too long to load.

A good way to improve the website load speed is to optimize your images. For example, you can upload the real estate images in a Webp format, which takes up less space.

Other than that, you can also use a caching plugin for your CSS and scripts. Your real estate technical SEO team can ensure that your website loading speed is optimal.

Optimize the Real Estate Website for Mobile

Most of the internet traffic comes from mobile, which means you need to optimize your real estate website for smartphones. It is also worthwhile to note that Google prioritizes the mobile version of your real estate website for indexing and ranking.

You must begin with a responsive design and ideal load speed for mobile. When you focus on responsive practices, the load time will also automatically lower.

So, such a real estate website will lower the chances that visitors will bounce from your website or end up on error pages. Mobile optimization is one of the top real estate SEO practices for you to follow.

4. Include Real Estate Content Related Strategies

A map of real estate content strategyYour real estate website content is a major chunk of your SEO strategy. Because of this, it is crucial to focus on the right practices for your content.

Our experts have listed all the content-related strategies you can follow today:

Create Engaging & Informative Real Estate Content

The quality of your real estate SEO content should be a top priority. Google knows the difference between low and high quality and the former means you will not be ranking high on the search engine.

Here are some ways to create engaging and informative content for homebuyers:

  • Include keywords in an organic manner
  • Add images, videos, infographics, charts, etc.
  • Create diverse content, such as how-to posts, beginner guides, listicles, and more
  • Write long-form content for users
  • Avoid adding fluff sentences to your articles

When you incorporate these techniques, you will have valuable content on your real estate website that will help you rank better on Google and other search engines.

Optimizing the Real Estate Blog Posts with the Right Content Structure

You have to optimize the blog posts on your real estate website with the relevant structure. See the image below to understand the ideal content structure, which includes H1s, H2s, H3s, H4s, etc.

A layout of the ideal content structureOther than that, you must include keywords in your meta descriptions, titles, headers, and images. You also need to compress images for a high page loading speed.

You can write content first and then move on to optimization. Whatever process you may choose, just make sure all the blogs are well-written and then optimized accordingly.

Have Pillar Content On Your Real Estate Blog

Pillar content pages are important pages on your blog that broadly cover a specific topic. It is the basis on which topic clusters are built, and these cluster pages link back to the pillar content.

With pillar content, there is always room for writing more in-depth content, so it is crucial to include this in your real estate SEO strategy.

For example, some content pillars for your real estate website can include the following topics:

  • New listings
  • Real estate market reports
  • Attractions in a certain area where you have listings
  • Infographics for homebuyers
  • Escrows and efforts
  • And much more

The pillar content for your real estate website will look different than others. However, these are the top general examples any real estate agency can incorporate on its website.

Create Real Estate Content Clusters

Once you have your pillar pages on the website, it is time to map out your clusters. These will help you organize the specific content related to the pillar page.

Look at the image below to understand how pillar content and content clusters are mapped out for real estate SEO.

pillar content and topic cluster map for real estate seoLet’s say you have a pillar content topic of buying a home. The pillar content will help people understand how and why they should buy a home.

Now, the topic clusters under this pillar content will help homebuyers understand everything included in this process.

For example, some topic clusters under the home buying pillar content can include the following:

  • The process of home buying
  • Importance of conducting a home inspection
  • Role of realtors in the home buying process
  • How to choose the right neighborhood
  • Understanding costs and fees associated with buying a home
  • The process of getting approved for a mortgage
  • And more

All of these topic clusters will help the homebuyer in making an informed decision.

Opt for Video Content to Show Listings

As a real estate website, it is crucial to show what your listings look like. These help people understand whether they want to visit the house or not.

Video content helps create a rich experience for the user, and they can look at your listings without leaving their home. Some real estate agencies have started offering virtual home tours since COVID-19.

It is also important to include text captions in your video to make them accessible to everyone. You can also include a closing CTA phrase and contact information to encourage potential buyers to contact you for the listings.

Keep Real Estate Content Updated

Finally, if you want to reap the most out of real estate SEO, you must ensure that your content is always up to date. The housing market keeps on changing as the economy is volatile.

If you create articles and blogs, you must tweak them with the latest data and information. For example, you will have to amend an article about housing market trends occasionally.

Keeping content updated lets Google know that you are providing users with the latest information. Doing this will help keep your article on the search engine ranking consistently.

5. Focus on Local SEO Efforts

Real estate websites have local listings, so a local SEO strategy should be an important part of your overall real estate SEO.

These tactics help you target potential buyers within the geographical region. Here are the top local SEO strategies for real estate businesses to follow:

Optimize Your Real Estate Google Business Profile

Search results of realtors in toronto listed on Google Business Profile

We can’t stress the importance of adding your real estate business to your Google Business Profile. The platform allows you to incorporate business profile management across various platforms such as Google Search, Google Maps, and more.

Using the platform is free, and setting up your profile quickly and easily. However, the most important aspect is to optimize the profile so it can start showing up on the search engine.

You can optimize it to focus on homebuyers in specific cities, and you can:

  • Regularly post to keep the listing active
  • Share listings and properties for sale
  • Reply to the feedback from buyers

Besides that, here are some ways to optimize your real estate Google Business Profile for local SEO:

  • Optimize for the location and your property listing
  • Make sure your real estate business is in the correct category
  • Share high-quality videos and pictures
  • Setup your real estate services
  • Use real estate keywords in the description to help people find it

Once you optimize the local listing in this way, your business will start showing up just like the real estate businesses in the example image above.

List Your Business On Local Real Estate Directories

Home page of zillowLocal citations are another pillar cornerstone for your real estate SEO strategy. The more local citations you have with your business information, the better it will be for your online visibility.

The first step is to get your business listed on Google Business Profile and Google Maps. The next step is to find directories in your region where you can add your business.

Some of the top real estate directories for your business can include the following:

  • Zillow
  • Movoto
  • Landwatch
  • LoopNet
  • And more

We recommend you conduct a local search and get yourself listed on online directories. People who search on these platforms will easily be able to find you, boosting your visibility even further.

7. Conduct a Real Estate SEO Audit for Improvements

A chart explaining the components of a technical seo auditDo you want to determine how well your real estate website is doing regarding SEO? Then, a technical SEO audit is the solution for you.

It will provide a comprehensive overview of user experiences such as indexing, page speed, etc.

Here are some things you can improve on your real estate website with an SEO audit:

Solve Indexing & Crawling Issues

Creating blogs is not just about writing informative content. If search engines don’t crawl your content, you can say goodbye to begin ranking on Google.

Conducting a real estate SEO audit will determine whether your site is indexable. However, to prevent this issue, you can improve the indexing of your website with the following techniques:

  • Use a sitemap for your real estate website
  • Optimize all your robots.txt file
  • Use a tag of “no index” tag when needed

We also recommend you manually index your articles on Google Search Console. After writing each article, take the link, add it to the bar on the Search Console, and request indexing.

The best part is that it will also give you information regarding the errors on your site. Then, you can use it to fix the errors.

Google Search Console is a free tool. As a real estate website, you must use this tool for your SEO efforts.

Make Your Real Estate Website Accessible

According to the ADA (Americans with Disabilities Act), businesses must provide equal services and access to people with disabilities.

Real estate websites must ensure accessibility for inclusivity. You can check your website for accessibility issues and use assistive technologies to remain relevant in the real estate market.

Here are some basic ADA guidelines that will help with your real estate SEO and accessibility:

  • Links and buttons should be named clearly
  • All images must have alt text so that screen readers can understand
  • Video content must have text captions
  • Headings must appear in a logical manner
  • Users can utilize keyboards to navigate the real estate website
  • The appearance of your website should not solely rely on colour
  • And more

We recommend you go through these guidelines and conduct a real estate SEO audit to determine how accessible your website is. Then, you can make the relevant changes needed.

Eradicate Any Duplicate Content Issues

Many real estate businesses try to use the same content over and over again with minor changes. For example, if you use the same full article and only change the location keyword, this will count as duplicate content.

Remember that duplicate content doesn’t add much value for your visitors and confuses the search engines. In the long run, duplicate content issues will harm your SEO performance.

A technical SEO audit will show you all the duplicate content issues available on your site. Then, you can take the necessary steps to delete duplicate content and not repeat the same mistakes.

Ensure Real Estate Website Security with SSL Certificates

A chart explaining how ssl certificates workYour real estate website security is an important part of your technical SEO efforts. Site security ensures that hackers don’t have access to your site.

On the other hand, if your website is the target of hacking, it can be completely removed from Google’s index.

One of the easiest ways to ensure site security is to get an SSL certification. Other than that, you can also utilize a secure web hosting service.

These real estate SEO strategies will ensure that your website and listing remain secure in the long run.

Create the Perfect XML Sitemap

An xml sitemap example of a real estate websiteYou can think of the XML Sitemap as the roadmap of your website. You must submit this roadmap to Google to list all your essential pages so Google can find and crawl them.

A sitemap will also help speed up the discovery of the real estate content you are posting. So, after you start working on your real estate website and its SEO, you must submit the sitemap to Google.

Make sure you categorize all the real estate pages and ensure the structure is easy to understand.

You can take a look at our example image above to understand what a good real estate website sitemap is supposed to look like.

Understand Hurtful HTTP Status Codes for Your Real Estate Website

A table explaining website response codes and errorsThe HTTP status code is the response of the server to the request of the browser. For example, when someone visits your real estate website, the browser will send them a request to your site server and then respond to it with a three-digit code.

Think of this code as a conversation between your server and browser. Your real estate SEO can hurt if you don’t resolve the various code issues.

Some codes you should be on the lookout for include the following:

  • 404: Indicates missing pages on your site
  • 410: Shows the page is no longer available on the server
  • 503: It means that your real estate website server is unavailable
  • 302: It means that visitors and bots will be temporarily redirected to another page

A website audit will show these errors on your site. Then, you can take the necessary steps to resolve these error codes.

Conduct Regular SEO Audits on your Real Estate Website

Finally, we recommend you conduct regular SEO audits on your real estate website. It will let you know any underlying issues that you can work on.

Every few months, you should do a site audit to ensure that your SEO performance doesn’t go down. Once you do, your real estate website will stay in great shape for a long time and rank on Google.

8. Leverage the Power of Real Estate Backlinking

A visual explanation of backlinking in seo

A backlink is a link to your page on their website or vice versa. They are an important factor in search engine rankings, so your real estate website needs a backlinking strategy.

In the real estate industry, it is important to have backlinks from other websites and directories that can help with your listing.

Here are the top ways you can enhance your backlinking efforts and get top backlinks:

Find Real Estate Guest Blogs

Guest blogging is when you write an article for another website, and they post your article on their site with a link to your website.

For real estate SEO, you must find websites that post real estate related content. You can write for real estate listing websites, directories, or a general website that helps homebuyers.

You must conduct thorough research and look for guest blogging backlinking opportunities. A good way to do this is to write “niche + write for us.”

Examples of guest blogging websites in the real estate nicheThen, you will see various websites that will help you get guest posting in your niche. You can check our image above for the various guest blogging websites in the real estate niche.

Work on Your Real Estate Website and Social Media Platforms

Never underestimate the power of social media for your business. It is the perfect way to showcase success stories, testimonials, images, and other sides of your business.

According to a study, the most favourite platforms for real estate agents include LinkedIn, Facebook, and Instagram.

Even house hunters and potential homebuyers look at social media platforms to find ideal listings. As you post on your real estate social media, you will increase your chances of gaining better backlinks.

So, stay active on these social media platforms, and soon, you will get real estate backlinks for your website.

10. Implement Accurate Real Estate Schema

Real estate listing schema

Image Source

Schema markup is also known as structured data markup, and it is a code you will have to add to the HTML of your real estate website. These codes help search engines understand and read information accurately on your site.

Your potential clients will easily be able to find the information they are looking for through this schema. It is an important part of your real estate SEO, as the way search engines understand your data will help them to rank you higher.

There are various types of real estate schema you can use for your website. One is the RealEstateListing schema, which will allow you to feed relevant listing information to search engines so they and your clients can know:

  • When you published the listing
  • Where the listing is located
  • The price of the lease and home
  • And the duration of the lease

So, make sure you utilize this part of your real estate technical SEO well to have a chance to appear higher on search engines.

11. Measure & Track Important Real Estate Website KPIs

Your real estate SEO efforts will fail unless you measure various KPIs and track their results. Here are some important real estate SEO KPIs you can use to measure and track the performance:

  • Potential homebuyers spending more time on page
  • Higher organic clicks and impressions
  • A reduction in the bounce rate on your real estate website
  • More Google Business Profile interactions
  • More high-authority backlinks
  • Higher rate of goal completions (e.g., open house form signups)
  • More organic visitors to your website

The KPIs you want to set and track will depend on the type of SEO campaign you want to run and the results you are looking for. Once you do, you can tweak your strategy and see what gives you the highest returns.

12. Top Tools for Real Estate SEO

Finally, SEO efforts require tools because these tools provide you with the relevant data you require to make informed decisions.

Not all tools might be right for your real estate website, but here are a few SEO tools and software everyone should have in their arsenal:

Google Search Console

An example of a performance chart of Google Search Console GSC is a free tool by Google, and it is the first thing you should set for your SEO efforts. As you can see from the image above, the tool will allow you to track:

  • The clicks you are receiving
  • Impressions you are getting on each post
  • The average position of your website on the search engine
  • What queries people are using to find you on search engines

These performance insights will help you understand where you are progressing with your real estate SEO efforts.


A screenshot of the Ahrefs homepageAhrefs is a comprehensive SEO tool that will help you with:

  • Backlinking
  • Keyword research
  • Site audits
  • Competitor research
  • And much more

The interface is easy to use, and it takes a little while to set up. Remember that this tool is a little expensive, so it might not be the ideal choice for all real estate businesses.

However, they offer a free trial you can utilize to check whether you like the platform or not. Then, you can begin using it for your real estate website.

Google Analytics

A screenshot of the Google Analytics home pageSince Google is the top search engine, it has various tools for users. For your real estate website, Google Analytics is a must-have free tool for you to use.

You can utilize this tool to monitor the traffic of your website and track the behaviour of users. It will help you understand the traffic on your site and what you can do to improve it in the long run.

Moz Local

A screenshot of the Moz Local home pageMoz Local is a great place to begin if you don’t know where to start your real estate SEO efforts. It will help you optimize all your listings for the search engine.

For example, it can check whether your phone number, address, and name are consistent throughout the internet. Then, it will also help you manage the business listings you have added to real estate directories.

It can manage the Google Business Profile listing of your real estate website. So, be sure to check this tool out for your SEO efforts.

3 Common Real Estate SEO Pitfalls to Avoid

A chart explaining common real estate seo mistakesWhile you know what to do for your real estate SEO, you should also understand the common pitfalls people fall into. Here are the most common SEO pitfalls you must avoid for your real estate website:

1. Paying for Real Estate Backlinks

Yes, paying for backlinks can be the easy way out for your real estate listings, but we recommend not using this route.

Google can penalize you for using this route in your real estate SEO efforts. Remember that it is a controversial practice because you will see your rankings shoot up at first.

However, you might not control where the backlink is placed and how many are placed. This can lead to spamming, hurting your SEO efforts in the long run.

2. Stuffing Real Estate SEO Content with Keywords

Generally, you should use a keyword for every hundred words of your SEO blog or copy. This leads to an ideal keyword density of 1 to 2%.

For your real estate SEO blogs, we recommend you stray away from the practice of stuffing your content with keywords.

Keyword stuffing is the practice of constantly repeating your target keywords excessively. The real estate keywords you use must naturally flow in the article, and this will avoid stuffing.

3. Hiding Text on the Page

If you want your real estate website to succeed, we recommend straying away from this practice as far away as possible.

Many people hide text on the page by making it the same colour as the background. Other tactics include placing the text off-screen or hiding it behind an image.

Through this tactic, people stuff more keywords on the page. Make sure you don’t hide any text on your real estate website.

It will only hurt your real estate SEO efforts, and Google might not even let you rank high.


What is SEO for real estate?

SEO for real estate involves optimizing and creating web content for the web pages. These practices will help your content to remain visible on the search engines.

Does SEO work for real estate agents?

Yes, SEO can help real estate agents build a successful business in the r local region. However, success comes with consistency and time, which is why it is important to implement the right real estate SEO practices and then let Google do its magic.

Why use SEO for real estate?

Real estate SEO can help you enhance website visibility, increase your customer base, gain higher traffic, and much more. As you optimize the content, your real estate website will begin showing up on the SERPs.

How much does SEO for real estate cost?

If you hire an SEO agency, then the real estate cost can range anywhere between $500 and $5,000 per month. If you plan on doing it yourself, then the cost will vary, depending on what practices and tools you utilize.

Final Thoughts

That was a comprehensive checklist for you to conduct real estate SEO for your real estate website. SEO is an extensive strategy, and it takes time to reap results for real estate businesses.

However, if you want to take this burden off you, then you can let real estate SEO experts handle this for you. The Dreams Agency has various SEO professionals who can help take your real estate website to the next level.

For more information regarding our SEO services, please feel free to contact us today.