Nowadays, online businesses are clamouring to get featured in the top three Google ranks.
To hit the best spot on Google search, digital marketers have to work tirelessly on the structuring and quality of content.
As 63% of the audience clicks on Google ads, it has become a promising investment for businesses.
To help Google ads increase web traffic, conversions, and in-store visits, a Google ads template is beneficial.
In this article, we have compiled all the details to kick-start your Google ads campaign.
Get your notebook and pen ready because it’s time to start reading!
What Is A Google Ads Template?
A Google Ad template is a ready-made layout or structure that helps in the effective creation of ads for Google Ads campaigns.
In these layouts, you find these components:
- Headlines
- Descriptions
- Call-to-action buttons
- Photos
To produce ads consistent with their marketing objectives, marketers can use a template to save time.
Advertisers can alter a Google ads template with their own text, graphics, and other content. So your ads don’t lose the unique touch of your business.
The convenience is not the only perk that a Google ads template can provide.
The variations it has will never let your ad campaigns go obsolete.
Types of Google Ads Template to Conduct Ad Campaigns
The market changes compel businesses to improve their strategies every now and then.
A Google ads template has some types To cater to the current market:
Search Ads Template
You can create text-based ads exhibited in Google’s search results using this type of Google ads template.
Usually, it has fields that the user fills in with URLs, description lines, and headlines.
Display Ad Template
Visual advertisements, known as “display ads,” are found on apps and websites that are part of the Google Display Network.
Such a Google ads template has photos, text, and other creative components.
Video Ads Template
Platforms like YouTube employ video ads.
For video advertising, users can find templates with areas for inserting video clips, text overlays, and call-to-action buttons.
Responsive Ads Template
Responsive ads may adjust to different ad positions and device sizes.
When advertisers provide a variety of headlines, descriptions, and images, Google’s algorithms create ads that are effective in various settings.
In the picture below, you can see how one ad appears on two different screen sizes.
App Ad Templates
With the help of this Google ads template, you can make advertisements to market mobile apps. To entice consumers to download their apps, businesses can use graphics, text, and links to the app ad.
A Google ad template is intended to make the process of creating ads simpler and visually appealing without the need for complex design or coding abilities.
With these ad types, businesses have a choice of templates that match the goals of their campaigns and budgets.
Furthermore, they can modify them to meet their specific branding and messaging requirements to increase business growth.
And, to get an idea on budgeting, here is our guide on How much do Google Ads Cost in 2023.
That said, we can proceed to the basics of ad creation with a Google ads template.
Creating Persuasive Ads With a Google Ads Template
Firstly, let’s put emphasis on how Google ads can create a satisfying customer experience.
Whether you use a Google ads template or not, you must know that using a relevant search phrase is important.
To bring the users to your landing page, you need to keep the guesswork aside and search for the relevant search words.
This is how you maintain relevance using a Google Ads Template:
1. Concise and Clear Descriptions
With a Google ads template, you can make or break a sale. It is a two-edged sword that you must use carefully.
When describing your product and services to the audience, be clear and use fewer sentences.
The users should be able to understand your services completely without sowing confusion in their minds.
2. Build a Top-Notch Funnel
When a business’s marketing and sales goals align, it becomes easier to drive users from one stage to another.
You can introduce the prospects to your business through a Google ads template.
However, your efforts are futile if they don’t get what they were promised in the ads on reaching the landing page.
Therefore, from taglines to websites, everything should have a logical connection.
3. Sprinkle With the Right Keywords
Target keywords are fruitful for making Google ads from a Google ads template.
They provide information about your website and your offerings to the Google ads account.
You can control the type of traffic that comes to your website.
When you utilize irrelevant target keywords on your website or ads, you give searchers a bad user experience.
If you are not giving them the answers they want, you throw away the edge a Google ad offers.
A bad Google ad copy can lower stay time, a greater bounce rate, and fewer conversions.
To make the target keyword search effortless, consider these four pointers:
- Look for phrases or words that precisely represent your organization, brand, or product.
- Determine the way people are using these terms in their searches.
- Study the business rivals who use Google ads.
- Keep page rank and volume-based competition in mind.
4. Make the CTA a Virtual Doorstep
Copywriters can use authoritative and compelling language to create effective calls to action in a Google ads template.
The phrases you use should create curiosity and pique your audience’s interest.
You can do that by keeping your CTA copy short and strong. Compared to a traditional CTA, customized CTAs show 202% improved results.
Create a value proposition by offering a perk that helps people, such as money savings or discounted rates.
For example, buy our best-selling product (name) before someone else grabs it, etc.
The most effective CTAs convey an urgency in their message.
5. Provide a Solution
If the audience is searching for something, they want you to offer a solution.
When using a Google ads template, show the audience that you resonate with their pain points and give the ultimate solution.
For instance, for people looking for cleaning services, you can use the phrase, “From mess to order, we’re (company name) here to fix everything!”
6. Follow the Keyword Search Intent
For Google ads, search intent is monumental.
Due to that, 65% to 85% of the keywords ranking for a page in Google’s top 10 results are found in the title tag.
It’s possible that someone is searching for a list of SEO marketing tools and using the keyword “SEO marketing tools” on Google.
Suppose you use the proper term in the Google ads template, but your ad directs users to a page where you define an SEO marketing tool.
When the searcher’s expectations are not met, they get annoyed.
7. Save the Future with Honesty
Whatever you add to the Google ads template should be distinctive and transparent.
Your customers need to think of you as a sincere business when they see your ads.
71% of consumers from a survey expressed that they don’t believe in most brands.
As businesses are facing a reputation crisis, you need a well-organized advertising roadmap.
Today’s consumers will only purchase products from companies they consider to be genuine.
Because of that, you need to work relentlessly on building trust.
For that, make sure your advertisement is truthful and doesn’t in any way mislead users. Once you break the user’s trust, they might not give you a second chance.
8. Prevent Grammatical Errors
By paying for Google ads, you rent a small space on the first page of Google that already has a solution to what the users are searching for.
To make an impression, you just have milliseconds till the audience scrolls down the page.
If you don’t want that opportunity to slip from your hands, check your ad copy for grammatical errors and adhere to apt writing principles.
With a Google ads template, ensure the use of proper punctuation, capitalize words consistently, and avoid abbreviating words unless necessary.
9. Test, Test, and Retest
After using a Google ads template correctly, test it to see if it is getting the click-through rate you hope for.
This is not just for the advertisers new to using Google ads template. Even the veterans must evaluate if the campaign fulfills the objectives to generate ROI.
By fine-tuning your campaigns and experimenting with new tactics to boost website traffic, you can produce more leads from Google Ads.
Try out various bids, ad messaging, keywords, and other things to improve your campaigns.
In this manner, you can check which performs better by running two variations of the identical advertisement within each ad group.
Changing up your bidding strategies has an impact on Google ads as well.
Testing the performance is done by using a Google ads tracking template.
As the Google ads tracking template is a topic shifter at this point in the article, let’s continue by elaborating on it.
What is Tracking Template Google Ads?
It can help you monitor the ads you create with a Google ads template.
Based on the results, advertisers can make fruitful changes to the campaigns with the help of tracking template Google ads.
You can determine which systems or networks are driving the most traffic to your website by tracking URLs.
Basically, users can save URL data for tracking in a tracking template Google Ads.
For instance, you might want to keep tabs on clicks from a particular campaign or ad group, so it assists you in that.
The tracking URL or final URL can be tweaked using tracking templates’ use of URL parameters.
You can identify which audience segments and targeting strategies are actually generating clicks after you have a tracking template in place.
Additionally, you can pinpoint the precise locations, browsers, and gadgets producing successful outcomes.
Tracking template Google ads uses a value track parameter to do all this work.
Value Track Parameter
The value track parameters set a tracking template at the account level.
Setting up a tracking template for Google ads for campaigns can be a little tricky.
It has to be done manually, which demands the user to spare hours from their day.
As this identifies the ad that generates the lead and helps you set your campaign budget, it is essential to use it.
Thankfully, with professional Google ads management services, you can lift this burden from your shoulders.
These services use a result-driven approach to ensure your efforts pay off in spades.
Getting leads from social media or an ad campaign is a much-coveted outcome.
So, the Google ads tracking template allows you to add information to the value tracking parameter to inform you where you stand.
Components of the Value Tracking Parameter
The specific components of the tracking URL that allow you to get click data are called value track parameters.
- These URL parameters always start with the suffix “lpurl,” which stands for “landing page URL,.”
- The URL parameters begin and end with brackets ({}).
- Each parameter has a key and a relative value, and the parameters are joined by an ampersand (&).
- Equal signs separate these (=).
This is what a value track template looks like: {lpurl}?utm_campaign={campaignid}&adgroupid={adgroupid}&utm_content={creative}&utm_term={keyword}
When creating a new tracking template Google ads, the initial value track parameter must always come after a question mark.
Apart from this, there are other steps for effectively managing Google ads.
For top-notch Google ads management, read our blog on Google Ads Management: A Guide to Managing Google Ads.
FAQs
How do you start running Google ads?
If you are ready to use the ads you made with the Google ads template, sign in to a Google ads account.
Which one gives quick results, SEO or Google Ads?
Google Ads is a faster way to generate leads, whereas SEO is a longer-term game.
Should I use the Google Ads tracking template?
A tracking template is what you need if you’re eager to collect more performance data in Google Ads.
What is a Google Ads planning template?
This template helps in planning the campaigns, managing budget allocations, and optimizing Google ads campaigns by utilizing the data provided by Google Analytics.
To Sum It Up
With a Google ads template, everyone in the digital marketing industry can run a successful campaign.
People have to keep the basics in mind, like matching ad copy to the landing page and target keywords. If you think you can manage all the elements mentioned above to create an ad copy, you’re good to go.
Once you get the hang of it, start creating more copies because the more ad variants you create, the more room Google will have for testing and gathering valuable data.
Marketing your brand using Google ads or SEO requires consistency and advanced tactics. If you don’t have the talent and resources for that, The Dreams Agency can help you.