Everyone knows how to use social media, but as a marketer or business, you must understand how to leverage the power of social media for your business. It provides an exceptional opportunity to build a wide audience, reach more customers, and have loyal customers for a long time. A full service social media marketing agency can help you get there as soon as possible.
After all, there are over two billion active users on Facebook, 365 million on Twitter, and two billion people on Instagram. With so many active users, you have the potential to reach a global audience.
So, if you want to plan an exceptional social media marketing campaign, you are in the right place. Our expert digital marketers have created an extensive guide for you to have a template to create your strategies.
Social Media Marketing Campaigns: A Brief Overview
A social media marketing campaign includes a set of activities and tasks that you align to achieve your marketing goals. Many elements go into creating a campaign you need to be familiar with. It is best to understand these core components and devise a strategy that works for you.
You also have the option of creating a single campaign or a recurring campaign, depending on your goals. While there are no hard and fast rules, it is still crucial to keep some important points in mind before creating a campaign. These will give you the direction you need to crush your campaign goals.
Setting Social Media Marketing Campaign Goals
A full service social media marketing agency can’t do anything for you unless they know what goals you want to achieve with your campaign. There are also different types of goal templates you can follow. For example, you can opt for SMART goals to ensure the effectiveness of your campaign.
The goals will depend on your business and campaign. However, here are some top examples of social media marketing campaign goals that businesses have:
- Driving sales
- Connecting with the audience
- Boosting traffic
- Improving brand awareness
- And more
You can have many of these goals to help with your marketing goals. Then, your social media marketing campaign should reflect these goals so you can achieve them effectively.
How A Full Service Social Media Marketing Agency Can Create Stellar Campaigns For Your Business
Now that you have some overview regarding social media marketing campaigns, it is time to take a deep dive. A full service social media marketing agency will create an extensive campaign for you to crush all your marketing goals.
Digital marketing experts at The Dreams Agency have created an extensive template to help you understand what goes into creating social media marketing campaigns. Here is a step-by-step guide for you to follow:
Define Campaign Goals
We have already touched on some social media marketing goals, but how will you define these goals for your campaign? Think about what is most important to your business currently. For example, you might have a lot of traffic to your site, but it may need to convert into sales.
In such a case, you must focus more on conversion than driving traffic. You can also tie this in with another goal of driving sales, as they go hand in hand. So, sit with your marketing team or hire a social media marketing agency in Toronto that can help you define campaign goals to align them with your business.
Once you have your goals, you can also have KPIs and metrics that will help you track your progress with the goal and make changes accordingly. Make sure you review these metrics after you execute your campaign.
Identify The Social Media Platforms You Will Use
Now that you have your goals, you must determine what social media platforms you will leverage to execute these goals. You can choose from various platforms that include the following:
- Instagram,
- YouTube
- Snapchat
- And more
The key to making the right decision is to know where most of your target audience is. For example, if you create a campaign for Facebook, but most of your target audience is on Instagram, your campaign will be unsuccessful. Extensive research will provide the necessary information to create campaigns on the right platforms.
Analyze Your Current Campaigns
Before moving on to new campaigns, our full service social media marketing agency recommends you analyze your current campaigns to identify gaps. There are some questions you can ask to analyze this aspect, which include the following:
- Do you have a posting schedule for your social media campaigns
- Are all your social media profiles updated
- Do you run paid ads on your social media platforms
- Are you posting often and enough on the platforms you use
A posting schedule will help you post on time, updated profiles will ensure professionalism, running paid ads might help you reach more people, and posting often and enough will help you engage with your audience. So, ask these questions, and see what your campaign needs to include.
Once you have this information, you can better fill these gaps by identifying what you must do. We have more social media marketing resources that you can use to create the best campaigns and strategies in no time.
Research Your Competitors
Succeeding at social media campaigns means surveying your industry and seeing what others do. A thorough analysis of what your competitors are doing will give you a glimpse of what works with your target audience. You can also see the different kinds of templates they create for their social media marketing campaigns.
You can analyze your competitors by focusing on the following things:
- The kind of content they post on social media
- What times and how often do they often
- Social media platforms they use the most for posting
- How are they interacting with their target audience
- And more
Remember that you should do something other than what your competitors are doing. Instead, we recommend you use these findings to inform your social media strategies. Think out of the box, and see how you can be creative to attract even more users to your brand for a long time.
Auditing Current Content
If you have been running your business for a while, you already have existing content on your social media platforms. Our full service social media marketing agency recommends you plan the campaign by auditing your current content. Here are some of the things you can look at to see what requires auditing:
- How your followers are responding to your posts
- Quality of content you post
- How often are you posting content
- Are you getting any engagement on your posts
Once you have this information, you can make relevant changes to your campaign to ensure its success better than before. It will also guarantee a consistent tone, visuals, brand messaging, and more. When you audit your current social media content, you can easily develop well-informed strategies, create engaging content, and drive better results for your brand on social media platforms.
Decide The Content Formats You Will Use
You can use various types of content formats to post on social media. We first recommend that you keep your business goals in mind. They will decide what content formats will work best for you.
We have created a small guide to help you understand what content formats work with which goals. Here is what you must know about it:
- Improving brand awareness: Using graphics, videos, and pictures about your brand
- Drive website traffic: Provide links to the website in your social media content
- Increasing audience engagement: Create interactive content, such as surveys, polls, reels asking for feedback, etc.
- Establishing yourself as an industry leader: Provide informative content regarding your industry and relevant topics
These examples are there to guide you on what you need to do. The best way to know what works is to monitor your content and see which formats perform best with your target audience. Then, you can decide what direction you want to take regarding your content.
Create A Target Audience Persona
You can’t have a successful social media marketing strategy without knowing your audience. After all, you are targeting certain people and must understand their pain points, motivations, and more. You can think of the audience persona as a being perfectly representing your target audience.
Audience persona research is extensive, requiring you to delve into your target audience’s preferences, attitudes, and beliefs. When you know why they do what they do, it will allow you to target them better. You must also understand how to target new and existing customers.
Yes, there will be overlaps, but it is important to research the target audience for the specific goals you have regarding your social media campaign. It will help you resonate with your customers better, turning them loyal for a long time.
Craft A Social Media Content Plan
After you have decided what type of content and campaign you want to run, it is time for you to get to the nitty gritty and craft a winning content plan. You can use tools to help you with tasks, an in-house marketing team, or outsource these tasks to a full service social media marketing agency to plan the content.
Have a content calendar to help you plan and organize your content in advance. It should include the dates and times of your posts, the type of content, and any specific campaigns or events you’ll be promoting. A content calendar ensures consistency and allows you to schedule content for optimal times.
Another thing we recommend is to diversify your content. For example, you can diversify it by including a mix of text, images, videos, infographics, user-generated content (UGC), and interactive elements like polls or quizzes. Variety keeps your feed fresh and exciting.
Consider Running Paid Ads
Many people think that paid ads don’t have organic reach, but that is not true. These ads help you reach your target audience on their social media feeds. Remember that not every platform has ad options, but most do.
Each platform is unique and has its rules and guidelines for creating ads. The payment will also differ and depend on the platform’s guidelines. However, most of these platforms have a PPC (pay-per-click) model, which means you will only pay for the ad when someone clicks on it. It can be a fantastic way to stay relevant and make your ads reach a wide audience without any hassle.
Automate Content With A Scheduling Tool
Creating content, posting it, and using it to engage with your customers can be time-consuming. However, you can save time by automating the content using a scheduling tool. For example, these tools will help you schedule your campaign posts ahead so you do not have to stay online in real-time when you want to post content.
There are various tools available you can easily use. These include the following:
- CoSchedule
- Hootsuite
- Crowdfire
- And many others
You can go through each one and its features in detail to decide what you want to opt for. On the other hand, if you opt for a premium digital marketing agency in Toronto, they will already have these tools to automate your campaigns. Then, they can post your content on time and derive analytics to help you gain valuable insights from your campaigns.
Engage With Your Audience
Even if you have thousands of followers, you must engage with them to retain them for a long time. You must take the time to like their comments, respond to positive and negative feedback, and converse with them through live videos. When you take these steps, your audience will know that you care about their business and want to take the time to get to know them better.
Such relationships will keep your audience invested in your brand, and they will be more likely to do business with you. It is important to give your customers an experience they will always remember on social media. That is a fantastic way to engage with and retain your audience for a long time.
Analyze And Adjust Campaign
Once you have executed your campaign, it is time for you to analyze it and make the necessary adjustments it requires. The secret here is to track various metrics and KPIs to inform you how your campaign is doing. For example, certain metrics you can track include the following:
Impressions
Impressions represent the total number of times your content has been displayed on users’ screens. Unlike reach, impressions count each view multiple times, even from the same user. Monitoring impressions can give you insights into how frequently your content is viewed.
Reach
This metric measures the number of unique users who have seen your content. It helps you understand the potential exposure of your campaign and the size of your audience.
Engagement
Engagement metrics encompass users’ actions with your content, such as likes, comments, shares, retweets, and clicks. It indicates how well your content resonates with your audience and how interactive your campaign is.
Conversion Rate
Conversion rate tracks the percentage of users who completed a desired action, such as signing up for a newsletter, purchasing, or filling out a form. It’s an essential metric for measuring your campaign’s success in achieving specific goals.
Click-Through Rate
CTR measures the percentage of people who clicked on a link in your social media post compared to the total number of impressions or reach. A high CTR shows that your content is compelling and encourages users to take action.
Cost of Customer Acquisition
The cost of customer acquisition calculates the cost of acquiring a new customer through your social media campaign. It helps you assess the efficiency of your marketing spend.
Follower Growth
Monitor the growth of your social media followers during the campaign. A steady increase in followers can indicate that your content and marketing efforts resonate with your target audience.
Adjusting Campaign
Finally, it is time for you to adjust the campaign once you have insights from these key metrics. It will allow you to make relevant tweaks and then execute a campaign that you know will be incredible for your business. So, use every insight you have to decide how to adjust your campaign for effective outcomes.
Final Thoughts
As you can tell, creating an incredible social media marketing campaign takes work. There are a lot of factors you have to take into consideration before you set on a journey to create a stellar campaign. If you think this is an overwhelming process, we recommend you opt for our full service social media marketing agency in Toronto.
We offer everything from social media marketing to email marketing, SEO services, and more. For complete digital marketing solutions, book a consultation with us today.