Search engine optimizers (SEOs) are people who optimize websites so that they can rank higher in the SERPs and get more organic traffic.
Essentially, SEOs services are highly specialized content strategists who help companies discover ways to answer the questions people have about a particular industry.
There are three types of SEO that SEO strategists can focus on.
ON-PAGE SEO: This SEO service of his focuses on the content that is actually on the pages of the website and how to optimize it to improve the ranking of his website for specific keywords.
OFF-PAGE SEO: This SEO service focuses on links pointing to your site from elsewhere on the internet. The number of website backlinks from reliable sources helps build trust in search algorithms.
TECHNICAL SEO: This SEO focuses on the backend architecture of the website, such as the site code. This position is important for ranking because Google values technical settings as much as content.
Remember that every business has different goals. So, it’s an SEO’s job to research the industry, understand what your audience is interested in, and devise strategies to give your audience what they’re looking for.
Below are some steps you can take to ensure your SEO strategy is a success.
SEO Content Strategy
Created A Related List
Keywords are central to SEO services, but they are no longer the first step to organic growth. Instead, the first step is to create a list of topics you want your content to cover.
First, make a list of about 10 words or phrases related to your product or service. Research these words using SEO tools (Google’s Keyword Tool, Ahrefs, SEMRush, or GrowthBar, to name a few) to determine search volume and find variations that make sense for your business.
This way, you associate these topics with popular short-tail keywords, but without having to dedicate individual blog posts to those keywords.
Let’s see an example of this process using the image below.
Suppose a pool company wants to rank for “fiberglass pool”, which has 110,000 monthly searches. This short-tail keyword can provide an overarching theme for creating content, but businesses should also identify a set of related keywords that they want to include in their content.
For example, you might choose to use “fiber pool price” or “fiber pool cost” to get additional rankings for the general keyword “fiber pool”.
Using search volume and competition as metrics, you can create a list of 10-15 short-tail keywords that your audience is searching for that are relevant to your business. Then rank this list based on monthly search volume.
Each keyword you identify is called a pillar and serves as the main support for the larger group of long-tail keywords described below.
MAKE A LIST OF LONG-TAIL KEYWORDS BASED ON THESE TOPICS.
In this step, we start optimizing your page for specific keywords. For each identified column, use the Keyword Tool to identify 5-10 long-tail keywords that go deeper into the original topic keyword.
For example, we regularly create content related to his SEO, but using just that acronym makes it difficult to rank high on Google for popular topics like this .
You also run the risk of competing with your own content by creating multiple pages targeting the exact same keywords and even the same SERPs. So we also do keyword research, optimize images for search engines, create SEO strategies (which you are reading right now), and also create content on other subtopics within the SEO field.
This allows companies to attract people with different interests and concerns, ultimately creating more entry points for people interested in what the company has to offer.
Use long-tail keywords to create blog posts or web pages that describe specific topics within your chosen pillar. All long-tail keywords together form a cluster around a pillar topic. Search engine algorithms connect users to the information they are looking for based on the relationships between clusters.
The more specific your content, the more specific your audience’s needs, and the more likely you are to convert that traffic into leads.
This is how Google perceives the value of the websites it crawls. Pages that delve into the inner workings of common topics are considered the best answers to user queries and receive higher rankings.
CREATE A PAGE FOR EACH TOPIC.
When it comes to website and search engine rankings, it’s nearly impossible to rank a page for a handful of keywords. But this is where rubber meets road.
Using the pillar topics you created, create a page or post that provides an overview of the topic using the long-tail keywords you created for each cluster in step 2.
These pillar pages basically act as a table of contents, providing a description of the main topic and informing readers about subtopics that are detailed in other posts.
Ultimately, the number of topics for which you create pillar pages should be determined by your business needs. B. Number of products and offers. This makes it easier for prospects and customers to find your company in search engines, regardless of the keywords they use.
SET UP A BLOG
Blogs are a great way to rank for keywords and engage website users. After all, every blog post is a new web page and an extra chance to rank in the SERPs. If your business doesn’t already have a blog, consider creating one.
As you write each blog post and grow your cluster, you need to do three things:
- Google doesn’t place as much emphasis on exact keyword matches as it used to, so don’t include the long tail his keyword more than 3-4 times on your page. In fact, if your keyword appears too many times, search engines will warn you that you’re stuffing keywords to boost your rankings, and you’ll be penalized.
- Second, always link to the pillar page you created for your topic. This can be done in the form of tags in a content management system “CMS” or as simple anchor text in the article body.
- After publishing each blog post, link to the parent pillar page that supports the subtopics. By connecting both columns and clusters in this way, you are telling Google that there is a relationship between your long-tail keyword and the parent topic you want to rank for.
HAVE A CONSISTENT BLOGGING SCHEDULE
Every blog post or web page you create doesn’t necessarily belong to a topic cluster. It also makes sense to write about peripheral topics that your customers care about in order to use Google’s algorithms to build authority.
So remember to blog at least once a week. Remember, you are writing a blog first and foremost for your audience, not for search engines. So research your readers and write about what interests them.
Creating a content strategy to stay consistent and focus on your goals can help.
CREATE A LINK BUILDING PLAN
The topic cluster model is a way forward in search engine optimization, but it’s not the only way to get your website’s content to rank higher.
His first five steps were focused on on-page SEO, but link building is the main goal of off-page SEO. Link building is the process of attracting inbound links (also called backlinks) to your website from other sources on the internet. In general, the more authoritative websites that link to your content, the more impact your ranking will have.
Spend some time brainstorming different ways to attract inbound links. Perhaps start sharing links with local businesses in exchange for links to their own websites, or maybe write a few blog posts to share on different social media platforms. You can also reach out to other blogs for guest blogging opportunities that you can use to link back to your site.
COMPRESS MEDIA FILES BEFORE UPLOADING THEM TO YOUR SITE.
This is a small but important step in the SEO process, especially mobile optimization.
As your blog or website grows, you will undoubtedly have more images, videos, and related media to support your content. These visual assets help grab the visitor’s attention, but it’s easy to forget that these files can be quite large. Page speed is an important ranking factor, so it’s important to monitor the size of the media files you upload to your website.
The larger the file size, the more difficult it is to view the website in an Internet browser. Also, mobile browsers have a harder time loading these images due to the much lower bandwidth of the device. Therefore, the smaller the file size, the faster your website will load. But how can you compress images while preserving quality?
Before uploading images, videos, and GIFs, it’s worth considering using a compression tool to reduce the file size. Sites like TinyPNG batch compress images, while Google’s Squoosh can shrink image files down to microscopic size. A good rule of thumb is to keep files in the kilobyte (KB) range regardless of how you compress your media.
STAY UP TO DATE WITH SEO NEWS AND BEST PRACTICES
Like marketing, the search engine landscape is constantly evolving. Staying up to date with current trends and best practices is an important strategy, and there are many online resources to help you with this.
Here are some resources to check out.
- SEO book
- search engine round table
- Search engine country
- Digity Marketing
- This blog!
MEASURE AND TRACK CONTENT SUCCESS
You want to know if your strategy is working because SEO takes a lot of time and effort. Tracking metrics is critical to understanding the success of the overall process and identifying areas for improvement.
Monitor your organic traffic using your favorite web analytics tools, or create your own dashboards using Excel or Google Sheets. Additionally, tracking your indexed pages, conversions, ROI, and position in SERPs can help you see success and identify areas of opportunity.
An SEO report is a summary of her SEO efforts during a specific time period. It basically shows how successful you are and what areas you need to improve on. Consolidated reporting also allows you to present data to relevant stakeholders to show why your SEO efforts are important and how they can drive business growth.
The SEO report can include metrics such as organic traffic results, his SEO health of the site, inbound link generation, and areas of slow growth that need to be addressed for future improvement. can also be dealt with. The image below is an example of an Ahrefs SEO report outlining the link building progress of an SEO effort.