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Creating a successful digital marketing strategy is an overwhelming process for many businesses. There are so many strategies and trends to keep up with that you don’t know which ones to apply and how. Luckily, this is where a digital marketing management agency can help resolve your concerns. 

You might think it may not be a useful investment in your business, but let us convince you otherwise. Keep reading for an in-depth dive into the world of digital marketing. 

Digital Marketing Management Explained

Digital marketing management is a broad term that encapsulates overseeing the online marketing efforts of a business. You can implement the best strategy, but your efforts can be futile if you are not managing it effectively. After all, with so many people using the internet daily, it can be challenging to compete for attention. 

It is best to have a dedicated marketing department for this task or opt for the best digital marketing agency. Campaign management is an essential part of marketing that will provide you with measurable outcomes. 

How Can Every Business Benefit From Digital Marketing Management?

You might wonder if your business even needs digital marketing management. Small businesses have a tight marketing budget, but digital marketing can pay off in the long run.

Here are a few ways how that can happen:

  • Build Long-Term Customer Relationships

More than 80% of customers shop from brands that align with their personal values. If you want to ensure brand loyalty, you must find a way to connect with your customers. Many successful brands have used this strategy to yield the results they need. 

For example, the Care Counts campaign by Whirlpool focused on the idea that every chore is an act of love. Such insight into their customers allowed them to create a compelling campaign that gave students access to clean clothes.

Let your customers know you care about them, align with their values, and see how loyal they remain to your brand. 

Digital marketing management can help you achieve such objectives by providing you with insights into your customers. You can leverage this information and make sure customers stay for the long haul. 

  • Reach People At The Buying Stage

Billions of people use the internet daily to conduct searches, buy products, find new local businesses in their area, and more. They are always looking for something, and you can use digital marketing to meet them where they are in their journey. The right digital marketing strategy will boost your online presence and compel potential buyers to take action. 

An example would be utilizing targeted ad campaigns that help you reach your audience based on their demographics. Such campaigns can be related to social media, paid ads, email marketing, and more. The secret is to target people most likely to buy your product or service. 

  • Cut Through The Digital Noise

Over 500,000 businesses open up every month in the U.S. Regardless of where your business is located, you are in constant competition with businesses around the globe in the digital realm. If you want to stay ahead, you must have a result-driven digital marketing strategy in your arsenal. 

Digital marketing management allows you to gain higher visibility and cut through the noise. You can reach your audience better when you appear on search engines, social media platforms, and other marketing channels. So, the right marketing tactics can help you mprove your online presence. 

  • Maximize ROI 

Data analytics, customer insights, market research, and other strategies can help you strengthen your online presence. Incorporating all these tools and tactics in your strategy can help you boost your revenue. Compared to the money you invest in marketing, the returns you receive will be phenomenal. 

As the best digital marketing management agency in Toronto, we provide you with results in numbers to track your progress. Soon, you will see how implementing the right and effective strategy can maximize your returns and minimize your investment. 

  • Tracking And Optimization Of Campaigns

Digital marketing campaigns don’t stop at implementation. Instead, you need to track them to see whether you have made any headway. If you do not see results, it means you are not doing something right. 

Key metrics will help you gauge whether you are putting effort in the right places. Then, you can optimize the campaign with a revised strategy and track it once more. Digital marketing comes with a learning curve, so you must put in consistent efforts. 

If you don’t have the time, it is always best to outsource your efforts. Dedicated digital marketing professionals know what strategies will work best as they track and optimize your campaigns. 

Types Of Digital Marketing Strategies 

It is best to stick to timeless strategies that will cultivate long-term results. New digital marketing trends come and go, and they should also be part of your strategy. However, your core strategy must include timeless elements that are known to yield results. 

Here are some top types of strategies you can implement in your digital marketing management plan:

  • SEO: A process that helps you rank high on search engines such as Google. It drives organic traffic to your social media platforms and website.  
  • Email Marketing: Directly communicate with your audience by building an email list and sending personalized mail. 
  • Social Media Marketing: Increase brand awareness and generate leads by posting to your social media platforms. 
  • Facebook Ads Management: Reach a global audience and target your niche with paid ads on Facebook.
  • Google Ads Management: Manage all your ad campaigns from one place for optimization.  
  • Web Design and Development: Create a responsive website representing your brand’s essence. 

Each type of digital marketing strategy is equally important to get measurable outcomes. A digital marketing management solution will allow you to relax while professionals handle all these aspects. Each strategy has many other subdomains that must be incorporated for the best results. 

How The Dreams Agency Can Help You Create A Successful Digital Marketing Plan 

Having the right professional partnerships can help you scale your business successfully. Dreams Agency can help you create the perfect digital marketing management plan that incorporates all your goals and requirements. 

Here is a glimpse into our process to help you understand how a professional agency can help you:

  • Aligning Marketing Goals With Your Business

Goals help you think about your vision and have a direction you must follow. However, stating goals is challenging because they must be specific, measurable, achievable, relevant, and time-bound.

These are famously known as SMART goals and can provide a clear path for you to follow. If your goals are too vague, you will have trouble implementing them and following through. SMART goals will keep the project moving forward, make everyone accountable, and ensure you follow a timeline. 

For example, your digital marketing SMART goals can be divided into:

  • Specific: Increase website traffic by 10%.
  • Measurable: Use tools such as Google Analytics to measure the traffic and compare it to the previous period. 
  • Actionable: Implement on-page SEO, and use social media channels to promote the website. 
  • Relevant: A boost in website traffic will align with lead generation goals and higher visibility. 
  • Time-bound: Achieve 10% traffic within the next two months.

The best digital marketing management agency will understand your goals and create a SMART plan. Once it is implemented, we will track the plan and make changes if needed. 

  • Setting A Budget 

Before you even begin creating a marketing plan, it is crucial that you clarify the budget. It is easy to get carried away with many marketing channels and overspend your budget. Setting a budget will provide you with a limit to allow you to maximize your efforts where you will receive the most gains. 

For example, tracking your campaigns might lead you to the realization that influencer marketing is doing wonders for your business. If you allocate more budget to Facebook Ads instead, you might overspend your budget on the wrong channels. 

A good practice is to track your campaigns and see which ones are helping you maximize revenue. Once you have this information, setting a budget will be a breeze. 

  • Creating A Buyer Persona 

Understanding your customers is the key to scaling your business and ensuring its success. A digital marketing management agency, such as Dreams Agency, can help you create the ideal persona using key insights.

It helps with the following:

  • Customizing the content 
  • Personalizing products 
  • Creating an emotional connection with your customers
  • Better customer retention and loyalty
  • And serving the specific needs and behaviors of customers

Persona development is an extensive process that is based on in-depth research and analysis. Such research is not possible without the premium tools that The Dreams Agency has at its disposal. Our professionals create the most accurate buyer personas that ensure you target the right audience. 

  • A Thorough Analysis Of The Market 

There is a lot of noise in the digital realm, as every business wants to stay ahead. Your competitors are already employing the best possible strategies to stay ahead of the curve, and so should you. Before you create a marketing plan, research and analysis are crucial to provide you with data-driven results. 

Analysis can be done by assessing who your biggest competitors are, their share in the market, and what strategies they use during campaigns. Once you have this information, you can identify any gaps and fill them with tried-and-tested marketing strategies. 

There are various analysis strategies you can use to understand the market. For example, one of the most popular strategies is conducting a SWOT Analysis. It will help you understand what sets you apart from your competitors. 

Acting on the results from such an analysis will help you have an edge in marketing. A digital marketing management agency will find the ideal analysis tool for your business to help you gain the edge you deserve. 

  • Discussing What Marketing Channels You Need To Focus On 

Focusing your efforts on a few channels that provide you with the highest returns is always good. Using every possible marketing channel can be redundant and might not maximize your ad spend. The channels you select will depend on the behavior of your online audience. 

For example, many businesses opt for an omnichannel marketing strategy, which is more customer-centric. However, what may be right for one business may not be ideal for you. Data and analysis will give you the insights you need to determine which channel and strategy will work best for your business. 

Our digital marketing management experts will have a detailed discussion with your business to find the perfect marketing channels. It will help you reach your customers at the right point in their buying journey and engage with them. 

  • Measuring KPIs

Performance must be quantifiable to help you understand if what you are doing is correct. KPIs are key performance indicators that can help quantify your performance for a specific goal. Monitor your marketing campaign’s performance by setting key metrics to track your progress. 

As you progress in the campaign, you must keep collecting data, measuring revenue, click-through rates, leads, and more. These numbers will let you know where you stand and how you can improve your marketing campaign. Your initial plan must be improved based on the insights you collect over time. 

  • Tracking And Optimizing Your Marketing Campaigns 

Finally, tracking and optimizing content will allow you to do better. Let’s say you focus on creating content on Twitter and Instagram as part of your social media marketing strategy. After a few months, you track progress and realize that your audience loves the content on Twitter but is not interested in your Instagram content as much anymore. 

You might want to tweak your Instagram strategy and do better to engage your audience. However, it might also be an opportunity for you to understand that your target audience prefers Twitter to consume brand content. These insights will help you understand where to focus your efforts and optimize your strategy. 

Tracking and optimizing digital marketing strategies will provide you with the opportunity for constant growth. So, take advantage of these insights and create a stellar campaign. 

A Digital Marketing Campaign Case Study: What You Can Learn From Successful Campaigns

Digital marketing is a continuous learning process. You can learn from your business’s successes and failures, and you can also learn from other businesses.

Big brands create exceptional marketing campaigns that you can learn from. We have rounded up some incredible marketing campaigns you can learn from: 

  • Lyft 

Encouraging brand loyalty is important to retain your customers for the long haul. Lyft did this by creating a referral program for its brand. The program enabled the users to invite drivers and riders using the application, SMS, or email. 

Such a program was incredibly successful because of the incentive it provided to customers. Users using this program received $2,000 worth of Lyft credit or cash. It was a great way to encourage brand advocacy. 

Key Takeaways From The Lyft Campaign

    • Offer valuable incentives: Your incentives should match your target audience’s needs and wants. It will offer them the motivation to act on the campaign. 
    • Make tracking easy: Lyft created referral accounts with a unique code. This allowed the brand to track the campaign performance and check which users are your brand’s biggest advocates.
    • Keep it simple: A complicated campaign will hinder the users from acting. Lyft provided users with a simple “Share” button, which enabled them to share this program with a single click.
  • Airbnb 

Airbnb has many successful digital marketing campaigns under its belt, but we will be focusing on the “Made Possible by Hosts” campaign of 2021. They collected user-generated content and added it to their “Forever Young” video. It includes the renters having a great time at the Airbnb during their vacations. 

The brand topped the video with a sentimental music track that allowed the users to connect with the content. Not only did the videos showcase the incredible aesthetics of Airbnb, but they also highlighted the feelings people feel when they book their trips with the company. 

It was a highly successful digital marketing campaign, as the video got more than 17 million views. 

Key Takeaways From The Airbnb Campaign

  • Connect with users on an emotional level: Our emotions make us who we are, so you can also connect with your users on this level. A powerful and emotional story can change how your customers view your brand. 
  • Use real people: Airbnb used real renters enjoying their vacations instead of influencers and celebrities. It was valuable proof for potential renters that people enjoy their time at Airbnb. 
  • Create engaging content users can mute: Around 75% of people view videos on their mobile with the sound off. Airbnb created content that people could easily mute and watch without any subtitles. 
  • Sephora 

With the advent of ecommerce stores, many people are closing brick-and-mortar stores. However, one store flourishing in these times is Sephora. This is because the brand focuses on omnichannel marketing that merges the online experience with in-store.

For example, a great marketing strategy that the brand utilized was creating the Sephora app that mimics users’ experience inside the store. They have merged augmented reality (AR) and artificial intelligence (AI) tools to try makeup products while staying at home. Customized suggestions based on customer data also help the brand improve conversion rates. 

Key Takeaways From The SephoraCampaign

  • Use customer data for personalization: Collect customer insights and put them to use for marketing campaigns to target customers accurately. 
  • Incorporate an omnichannel strategy: Sephora has users across TikTok, Instagram, and in-store and utilizes them all for marketing. 
  • Provide an immersive experience: Merging AI and AR tools with the app allowed Sephora to provide users with an interactive and immersive experience from the comfort of their homes. 
  • Dove 

Every day women don’t get enough representation in beauty campaigns. Dove wanted to tackle this issue and represent real women. Project #Show Us was Dove’s successful 2019 marketing campaign to resolve this issue. 

It included collecting images of real women for diverse stock imagery. Currently, it is one of the largest stock photo libraries created and powered by women. Getty Images includes over ten thousand images from this campaign. 

The proceeds from it go into funding this campaign even further. It was a win for Dove and women throughout the world. 

Key Takeaways From The Dove Campaign

    • Leverage the power of visuals: Take advantage of the power of visuals and use it to tell a compelling story to potential buyers. 
    • Delve into diversity: Model pictures are digitally manipulated or airbrushed to make them look perfect. Most women cannot relate to this, which is why using real people promoted diversity and gave every woman a voice. 
    • Let the message be greater than your brand: Sometimes, you must tackle the bigger issue and let the campaign speak for itself. People can relate to such issues, and it can lead to a successful marketing campaign. 

Finally, UNIQLO wanted to enter the Australian market, and generate buzz for its clothing. The company focused its efforts on creating an omnichannel strategy that encouraged online and in-store shoppers to be part of a giveaway. UNIQLO installed billboards at various locations across Australia, and encouraged people to take pictures of the code on it, and upload it on the campaign page. 

Then, they give free t-shirt deals or discounts to customers to generate more buzz. The company also encouraged users to sign up for their newsletter, and nurtured even more leads. It led to 1.3 million views on video, 35,000 new customers, 25,000 subscribers on the newsletter. 

Key Takeaways From The UNIQLO Campaign

  • Build-up buzz for a campaign: Generating buzz allows people to get excited about your campaign and participate in it. It also helps spread word-of-mouth as it gets people talking about your brand. 
  • Merge experiences: Combining in-store and digital experiences can help with customer acquisition and retention. 
  • Keep nurturing leads: Newsletter subscription allowed the brand to nurture their leads. 

Final Thoughts 

Digital marketing management is not an easy task for every business. Instead, it is best to outsource this to experts and let them handle your marketing campaigns. It reduces cost, provides data-driven results, and allows you to monitor and optimize your campaigns. 

The Dreams Agency can help elevate your business with its marketing professionals that understand what it takes to make your brand successful. Contact us for a free marketing consultation, and understand what you need for a successful marketing campaign.