If you want to cater to a global audience, you need to apply enterprise SEO solutions across all platforms.
By doing enterprise SEO right, you can stay competitive in a broader market space.
That’s the reason why 49% of enterprises have started investing around $20,000 per month on B2B SEO.
In essence, it helps in creating a well-optimized experience that helps users get what they search for seamlessly without delay.
Related Blog: SaaS SEO Checklist: How To Increase Your Products’ Sales
What is Enterprise SEO?
Optimizing a huge website (with thousands of pages) to increase its visibility and search engine rankings is known as enterprise SEO.
Applying standard and scalable SEO techniques to thousands of web pages necessitates departmental cooperation to maintain uniformity across the organization’s online presence.
In keeping with the business’s overarching objectives, enterprise SEO solutions use advanced tools and methods to manage intricate website structures.
If major firms don’t have a program that effectively integrates SEO into their current operations, which affects their websites, they may find it difficult to keep up with the rapid search pace.
As you struggle to generate optimized content, your company may lose visibility to rivals.
Search engines like Google, Yahoo, Bing, and others are making rapid progress in enhancing the user experience.
Learn More: 10 Steps Of A Great B2B Strategy Barely Anyone Will Tell You
How is Enterprise SEO Different?
The primary distinction between corporate and small business/mid-market SEO strategies is that the latter must be scalable for thousands of web pages.
The basic SEO tactics effective for a limited number of pages cannot be applied to larger websites.
Larger companies have thousands of web pages on their sites, while small and mid-sized businesses may have a few or a few hundred.
Top 12 Strategies To Implement Enterprise SEO Solutions
Here are the effective strategies for enterprise SEO:
1. Use Voice SEO
With the smart speaker market reaching US$ 6.4 billion in 2023, voice search is a huge business opportunity.
For instance, consumers are rapidly adopting it, rapidly becoming a tool for making phone calls, transactions, and other activities.
However, for optimal outcomes with the help of enterprise SEO, existing information must be made search-friendly before developing new, speech-optimized content.
Simplify your voice search optimization by emphasizing the following content:
- A local search intent
- A featured snippet
Most voice searches have a local search intent; thus, you want to look at pages with that intent.
For that, you need to create a list of pages that need to be voice search optimized.
You can do it by using these tips:
- Examine the responses to various featured snippets in your content.
- Make your responses brief by sticking to a limit of less than thirty words.
- Write your responses at the reading level of a layman.
- Create lengthy material that is at least 2000 words long.
With these steps, your content will be optimized for voice SEO. This enterprise SEO strategy can help you grow brand recognition.
2. Build a Keyword Strategy
Due mainly to their intrinsic high domain authority, enterprise websites frequently have a clear advantage when aiming for competitive keywords.
A new brand offering the same products is less likely to rank as compared to a brand that is already a seasoned player in the market.
Enterprise websites shouldn’t rely just on their domain authority. Incorporating long-tail keywords within their strategy is as important as targeting highly competitive terms.
These more specialized, longer keyword phrases target specific populations and can provide highly focused traffic that is more likely to convert.
By using a comprehensive keyword strategy for your enterprise, SEO tactics optimize reach, engagement, and conversions by skillfully combining long-tail and competitive head phrases.
To know the difference between the two categories of keywords, here is a detailed blog on Long Tail vs. Short Tail Keywords: Best Ones for Your Content Strategy.
3. Adding More Content
Another important enterprise SEO strategy is to expand the current content to fulfill end-user intent.
All you have to do is make it more relevant and valuable for your users once you’ve identified keywords that will work in your industry.
If you have thin or empty pages or pages with little to no content, don’t forget to include this tactic to your enterprise SEO strategy.
Take the URL and enter it into Ahrefs to check the position and the keywords the page is ranking for.
If the keyword is relevant and significant and is ranking in striking distance, go over the page and add more material. (striking distance is the keyword position from 11th to 20th.)
For instance, you can address the untapped areas of the subject, provide more answers to more queries, and so on.
4. Get Maximum Exposure from Featured Snippets
A featured snippet approach can improve your website’s visibility in Google’s rich results.
The featured snippet appears before the organic results, which may provide you with the most exposure and traffic.
Ways to Optimize the Featured Snippets
To appear as a featured snippet, you need to:
- In the content, start by answering the users’ questions, preferably in an H1.
- Next, optimize the response in a format that users want.
- Are users’ questions regarding the subject being directly addressed by your content?
- If not, make sure your material addresses the user’s query by updating it.
- To determine whether your query will produce a featured snippet, you can utilize tools such as SEMrush.
- Use paragraphs, tables, and lists with the appropriate structured data markup.
5. Create Subdomains
Organizing your material into subdomains is another enterprise SEO tactic.
A subdomain is a website hierarchy located under a root directory, but it has its own website instead of utilizing folders to arrange information on a website.
Although it typically has its content management system, template, analytics tools, and more, this subdomain is nevertheless tightly related to the root directory.
Subdomains can include a large amount of content that would be challenging to maintain on a single website, which is advantageous for enterprise SEO.
Some SEO professionals believe Google’s crawlers may mistake a subdomain for a completely distinct website from the main domain.
Others believe that Google’s crawlers can identify subdomains as extensions of parent domains.
Subdomains improve user experience, which may lead to higher engagement rates and, ultimately, improved SEO.
6. Focus on Link Building
Link building is once more one of the most crucial components of enterprise SEO.
The more backlinks a page has, the more organic traffic it receives from Google.
Outreach techniques can be used to locate unlinked mentions and ask that they be converted to backlinks.
Additionally, you can always undertake cold outreach if you come across content that naturally fits your site.
The advantage of being a larger business is that you already have a well-known and authoritative brand.
Learn More: Thorough Guide on How To Find Internal Links To A Page
7. Shift to Automation
Automation is one of the finest ways for a business SEO team to scale its operations.
Automation can help with researching keywords, spotting trouble spots on your website, monitoring backlink quality, examining title tags and meta descriptions, and more.
Workflows can also make project management easier. Larger companies may have multiple locations, each with its own website and SEO requirements.
This implies that for the process to be scalable, your SEO teams should utilize the same methodologies.
8. Making Use of Structured Data
Structured data is essential for enhancing and embellishing your content because it improves Google’s comprehension.
This will raise the likelihood that your content will appear in the rich results, resulting in increased traffic, click-through rates, and other benefits.
Despite living in an era of automation, there are still some methods and duties that can be automated to free up our time and enable us to devote more time to client relationships, sales, and strategy.
9. Build a Reputation with Digital PR
Enterprise SEO has far easier access to digital PR, which is a certainty when enhancing an established, reputable brand.
Obtaining data sets to produce informative content that resonates is much simpler.
This means a link is much more persuasive than a cold pitch if the brand is already known.
This can significantly improve search ranks and acquire backlinks to a business.
10. Monitor the Page Loading Speed
Maintaining page speed is one of the technical SEO components that gets more difficult with larger sites.
To determine how quickly users can access your website, you must test its speed using a program like Google PageSpeed Insights.
Then, you can cache your web pages, minimize redirection, and compress images to speed up specific pages.
11. Keep Updating Material
Changing outdated content on your website and including accurate and pertinent information is an effective enterprise SEO.
Examine older websites’ SEO rankings to ensure the backlinks are still high and preserve the page authority.
The following advice can help you update published content:
- Establish a timetable to update pages frequently.
- Make sure your angle still fits the user’s needs by reviewing the search intent.
- Include links to pertinent new information to increase traffic to your other pages.
12. Audit Your Enterprise SEO Strategy
These elements that make up an enterprise SEO audit:
Technical Audit: This checks your website’s technical features, such as speed, mobile friendliness, URL structure, and indexing problems, to make sure it is easily accessible and search engine crawlable.
On-Page Audit: This method concentrates on specific web pages and assesses components such as meta tags, headers, keyword usage, and content quality, optimizing each page for pertinent keywords and user intent.
Content Audit: It evaluates the website’s overall content for quality, relevancy, and depth to identify areas for fresh content creation and material optimization.
Backlink Profile Analysis: This assesses the variety and caliber of backlinks pointing to the website to identify link-building opportunities and remove negative links.
Competitor Analysis: Comparing the company’s online presence with that of its rivals provides important insights into market trends and areas where the company can obtain a competitive advantage.
Typical Errors in Enterprise SEO to Avoid
To make sure your SEO efforts are successful, make sure to consider these:
Not Defining Goals and KPIs: It is feasible to measure success or pinpoint areas that require improvement when goals and KPIs are well-defined. Set goals so you can monitor your progress.
Disregarding Google Search Console: Google Search Console is necessary to track how well your website performs in searches. You lose out on important information that may guide your SEO approach if you don’t have it. To learn how to use it, here is our guide on How to Use Google Search Console to Conduct an SEO Audit.
Ignoring an Enterprise SEO Audit: Identifying and addressing problems before they affect your rankings is made easier with regular SEO audits. If this step is skipped, issues may go unnoticed.
Not Focusing on Technical SEO: Search engines rely on technical SEO to make your site accessible. Ignoring this might lead to an unpleasant user experience and low rankings.
Only Optimizing New Pages: Ensuring that your entire website functions well, not just the new pages, requires striking a balance between frequent optimization and content production.
Learn More: SEO In House vs. Outsourcing: What You Need to Know
FAQs
How to do an enterprise SEO audit?
Examine the website’s technical SEO components first, including its mobile-friendliness and performance. Next, examine on-page elements such as keyword optimization and content quality, then evaluate backlinks and domain authority.
What is enterprise SEO software?
Enterprise SEO software is a collection of technologies designed to coordinate and maximize the search engine optimization activities of large websites.
Contact The Dreams Agency for Enterprise SEO Solutions in Canada
Being an early adopter of enterprise SEO can be useful because many businesses are still not using the best strategies for it.
Ultimately, it is a resource-intensive task, so you must choose an enterprise SEO agency that is most effective for your business.
An enterprise SEO company usually has capabilities for keyword research, competition analysis, site audits, and performance tracking to meet the complicated needs of companies with a robust online presence.
If you have any further questions about enterprise SEO solutions, don’t hesitate to contact us for assistance.