Producing fresh content regularly from the ground up is a resource-intensive process. If you have been delivering valuable content for long, you can wind down by updating old content.
If you already have an authoritative piece, content repurposing can help you improve it. The old material may also contain outdated information that does nothing for SEO.
By repurposing content, you can optimize it according to recent SEO practices to increase its search engine ranking and boost organic traffic.
Today, we will discuss how to build a flexible content strategy that adapts to the changing demands of your industry and audience with content repurposing.
Read More: SEO Content Brief: How To Create It For Your Brand
What is Content Repurposing?
Publishing a modified version of a single piece of content on multiple other platforms, such as LinkedIn, Twitter, Instagram, Pinterest, etc., is called content repurposing.
Through content repurposing, a content marketing strategy that can help you increase the output of content.
Depending on the nature of your content and your marketing approach, you can turn it into multiple pieces of content.
For instance, people with YouTube channels often make full-length videos. In the world, 2 billion people use YouTube Shorts, so creators often use the same content as their full-length videos for snippets to post on YouTube Shorts, Instagram, or TikTok.
Additionally, you can post the video’s photos on Instagram or use quotes to post as text on Twitter.
Repurposing content is a simpler, less expensive strategy to adapt if you want a break from creating new content regularly.
Content repurposing is a method for making channel-specific iterations of excellent content. This can increase its lifespan, optimize your workflow, and extract the maximum benefit from previously published pieces.
If you want to know the ideal YouTube Short length, read this blog.
How To Start Content Repurposing?
Content repurposing opens up potential for content. A straightforward way of doing it is to add the most recent data and statistics to an existing piece.
You can either divide long-form content into several smaller ones or combine tiny parts of different pieces to form a single, larger one.
Let’s say you have been writing blogs; you can use these tips for content repurposing:
- Update it with the most recent data
- To make a series of social media postings, enumerate the key points
- Make an infographic or video script out of it
- Turn it into an eBook
- Use it for an Instagram carousel or LinkedIn post
- Make it into a podcast
- Create SlideShare presentations
Best Practices For Content Repurposing
Below are some suggestions for content repurposing:
1. Using Evergreen Content
Evergreen content is a piece that doesn’t depend on the date or season. It can be politics, events, or trends specific to your industry.
If you create evergreen content, you will have sufficient timeless material for content repurposing.
Suppose you write a new blog regarding a new product launched by a brand. That may be old news, but by the time you style it, that post will be different.
If you have not written evergreen content yet, you can create content on updates, reviews, pros and cons, and much more.
Related Blog: Beyond Blogging: Exploring Diverse Content Formats in Your Marketing Strategy
2. Share Outdated Content
You can continue marketing your older content without modifying it if it is still relevant.
You may totally apply the content repurposing examples below for older content.
Determine the High ROI Topics
If you’ve been producing content for some time, you may find useful content.
Examine previous content posts and videos that performed better than average.
This will enable you to more effectively produce content by assisting you in determining the subjects that your audience is most interested in.
3. Creating Content Out of Videos
Content repurposing long-form videos is an effective way to use information. Considering over 3 billion people watch videos online, video content is one of the most powerful forms of material.
In a similar way, you can take the script from a long video and transform it into a blog post.
You can use powerful lines from the video as the basis for infographics, email newsletter snippets, or posts on your social media.
4. Research Keywords
Find spaces where your keywords will organically fit in. You can include headings, lists, and graphics and make sure the content is readable.
By doing this, your video will be transformed into an SEO-optimized blog post.
If you are considering turning a video into a blog, don’t copy and paste the script; publish it on a blog.
It is normal to make mistakes in any type of video content. But when you convert it to written form, make sure you correct those.
While you’re at it, contribute more to the blog by adding long and short-tail keywords and make sure to fix any passages.
5. Utilize Old Images
If you have some old graphics, you can use them as the background for your posts.
You can use images as the backdrop for quotes you take from blogs and publish them in accordance with Instagram’s size guidelines.
Alternatively, you can share the images alone to highlight a previous effort.
6. Create Newsletter from Blogs
You can use your blog entries in a weekly tips newsletter to get the most out of them.
Even if you have an email list, your subscribers may not read the blogs regularly. Using a newsletter is a good tactic for content repurposing to keep the audience engaged.
Your finest blog entries of the week can be featured in an email, which will give readers an extra push to visit your website and read your best content.
Read More: Email Newsletter Template: Your Guide To Creating Converting Email Newsletters
6 Amazing Content Repurposing Tools
For content repurposing, you can use the following tools:
1. Canva
If you want to use GIFs, social media photos, videos, slides, and other content to repurpose content, Canva is a great option.
For content repurposing, you will get a paid version as well as a free one, the free version offers more features but has fewer free photos.
The user-friendly interface of Canva makes it simple to create graphics and quickly adapt your content.
It helps you effortlessly create designs of any size and even translate and resize images into different languages.
With the Magic Write tool, you can correct spelling, enhance or condense the text, and alter the tone to something more professional or playful.
2. Hello Audio
Hello Audio is ideal for converting your content into exclusive podcasts that people can access and listen to.
Today, podcasting is a billion-dollar industry and is a part of the marketing strategy of many successful brands. Hence, you should also consider this format if you are in favour of content repurposing.
Personalized settings for Hello Audio depend on the user’s search intent, making it incredibly simple to use.
With podcasts, you can recycle old material into new podcasts and have greater control over the content, which will pique your audience’s curiosity.
It can build several kinds of audio feeds by supporting many content formats.
Podcast analytics offer perceptions of listeners’ preferences, actions, and other aspects.
You can release episodes depending on different listener tags, and the Super Listener Score indicates how frequently someone listens to the content you provide.
3. Airtable
An online tool called Airtable is significantly superior to any spreadsheet you might create yourself. This efficient tool makes the entire content repurposing and creation process less cumbersome.
It facilitates you to make strategies, and lay out a schedule for content repurposing your work into a format or distribution method that will most benefit your intended audience.
It has lists and keywords that make it easy to search, optimize, and remain on task.
4. Semrush AI Video Marketing Automator
With just a few clicks, you can use this Semrush program to turn blog content into YouTube, Instagram, and TikTok videos.
You only have to pick the URL to Video option and specify the content’s length and image type. After that, you have to hit the Create Video button and you are good to go.
If you are using the content repurposing technique for the headlines, graphics, and text from your blog, it will even create a captivating video you can share.
After it’s finished, you can download the video to start using your brand-new content.
5. Wochit
Another tool that you can use for content repurposing is called Wochit. Just like the previous one, it simplifies the entire process of creating videos from concept to completion.
The platform includes editing tools, a media library, and templates to make creating videos easier.
Whether it is making, sharing, or uploading videos that have been modified from your website, blog, social network accounts, case studies, it can assist you with all.
The best part is that it creates outstanding, polished videos for your audience.
6. Repurpose.io
The last fantastic tool on our list that you can use for content repurposing is Repurpose.io.
It helps you turn your content from podcasts, Zoom, Facebook, YouTube, and TikTok into content for the main social media network.
You can even post fresh content directly into the app, and it automatically optimizes the content for every platform.
By simply copying and pasting the URL of your podcast feed, it excels at converting podcast episodes into videos.
After that, the system will identify your episodes on its own; all you have to do is choose the format, style, and publication location for your material.
Although there isn’t a free version, you may give it a try with a 14-day trial before paying $20.75 a month for their plan.
FAQs
Which is not a good practice when repurposing long-form content into short-form videos?
Using long-form, unedited content without modifying it to suit the shorter format and the audience’s tastes or not making it suitable for a particular channel.
What are examples of repurposing content on social media?
Content repurposing can take many forms, such as converting a podcast into infographics, turning a blog piece into a video, etc.
How can content from other platforms be reused without any editing?
If the information is well suited to the format and target audience of the new platform, you can share it there without any editing. For example, you can share a tweet straight to LinkedIn or use a video across several social media platforms.
What are the most effective content repurposing methods?
Determine which of your materials is doing well, select fresh formats like infographics or videos, and modify the content to fit the target audience and the style of each platform.
What are the popular types of content used in content repurposing?
Dividing webinars into social media posts, turning a blog article into a video, or turning an eBook into an infographic are all good examples.
Does content repurposing help SEO?
Yes, content repurposing can improve SEO because it can reach new audiences and build more backlinks, both of which increase the authority and exposure of your website.
Contact The Dreams Agency for Content Marketing in Toronto Today
To develop deeper relationships with consumers, you can use these content repurposing strategies.
There has never been more content demand from audiences, which has created unspoken pressure to increase the creation of new material on the Internet.
Everyone knows the enormous amount of time, money, and effort required to produce a single, excellent text, video, or audio content.
So, if you have decided to take the route of content repurposing, you can use content repurposing services.
For instance, The Dreams Agency can help you with repurposing content for social media or turning your videos into valuable blog posts.