Just like every business, if you are in the construction business, standing out in the market is important. Without great construction marketing ideas, your competitors have a fair chance of stealing away your clients.
Whether you run the business by yourself or have a team to take care of construction marketing, you need a unique approach.
To get an edge over your competitors, you need a solid construction marketing plan.
So, in this blog, we’ll share with you one of the best construction marketing ideas that produce results.
Learn More: Marketing Ideas For Apartments To Attract Tenants
Marketing for Construction Companies: A 12-Step Checklist for Your Business
Here, we will see how you can make an effective plan for construction marketing with a catchy website:
1. Create a Strong Website for Effective Construction Marketing
For your construction marketing, your website is the first element that will capture the attention of the audience.
Having a slow-loading, boring website would be marketing suicide in an era where 85% of consumers find local businesses online.
For a website that supports construction marketing, you need the following pages on your site:
Homepage: This page should contain a captivating banner since it is the first thing people see when they click on your website. Also, summarize all the important points of your work on this page.
About Us: This page highlights your unique selling points to potential customers. It showcases your business’s history and the principles you uphold.
Services page: List all of the services you provide across all industries on this page.
Testimonials Page: By displaying what your previous clients have to say about you, you can show yourself as a trustworthy business.
Contact Us: Providing a variety of contact alternatives can make it easier for clients to get in touch with you.
Gallery Page: Your construction marketing plan won’t work if you can’t show the clients what you are capable of. Use this section to showcase your current and past projects. Utilize top-notch photos and videos to showcase your exceptional work for years.
Also, all these web pages should be responsive and optimized for viewing on mobiles and tablets.
If you are confused about the design, read our blog on Top 10 Website Designs You Can Take Inspiration From In 2023.
Learn More: Real Estate SEO: A Comprehensive Checklist for Your Real Estate Website
2. Add A Contact Number To the Website
For construction marketing, it is important to maintain control and guide your visitors through the appropriate stages of your sales process.
Your phone number should be in the top right corner of each page on your website.
If the audience doesn’t find you accessible, they will either quit your website entirely, or you will be merely directing them to a dead end.
Customers can tap on your number in the same spot on the mobile version of your website. They should be instantly redirected to their dial screen, where they can store your number or press the call button.
3. Use Top Quality Media Throughout the Website
In constructing marketing, if you are not using media, you are leaving one of the most powerful marketing tools untapped.
It is an effective element that can arouse powerful emotions in viewers. A strong picture may make your social media feed or website design pop.
When you employ quality photos, your construction company’s home page, website, and social media channels attract greater attention.
You can use a mixture of colors, fonts, and text in your images to stand out.
Here is how you can use various types of photos for construction marketing:
360-degree Media: These photos provide a 360-degree perspective of your surroundings. This might be a fantastic way to display interior spaces you’ve worked on.
Drone Photography: It has the advantage of taking aerial pictures of construction sites. This can be particularly helpful in selling residences with breathtaking views.
Time-lapse Videos: Another excellent method for demonstrating the rapid development of a construction site is to use a time-lapse film. People are constantly in awe of how exquisite structures are constructed from the ground up.
4. Introduce Your Team
Setting up an employee highlight page is a fantastic construction marketing tactic.
It provides viewers with an intimate look at your company’s and your staff’s core beliefs. Additionally, your staff members feel appreciated and are part of the group.
You can showcase their skills and talents on this page so that the audience can have faith in your team.
The following are some essential elements to incorporate into your employee spotlight:
- Your company’s workplace culture and team culture
- Employee commitment to providing excellent customer service
- Your employees’ accomplishments and success stories
- Their favorite work
- Benefits and perks that encourage them to return to work
- Prospects, ambitions, and future plans for the business
5. Boost Your Internet Visibility with Construction SEO
It’s the most practical and economical construction marketing tactic for the construction sector.
After making a website, SEO becomes necessary. SEO is essential for construction marketing because it generates traffic and raises awareness, which increases the likelihood that visitors to contractor websites will become consumers.
For contractors, SEO has two primary objectives:
- Understanding the online searches that prospective customers do.
- Support search engines to locate, index, and rank your site.
SEO for construction businesses depends on the following:
Relevant Keywords: Performing keyword research is the initial stage of carrying out SEO for construction marketing. You may find out what terms people use to search for your services using tools like Ahrefs, Google Search Console, and Semrush.
These tools will also help you determine the best types of keywords for your business, such as short-tail keywords vs. long-tail keywords.
After determining which keywords to target, you can begin optimizing your website for those terms.
Content Optimization: Include the keywords you found the most useful in your research in the body content, headings, and subheadings. Additionally, ensure the material you’re producing is relevant to the keywords you want to target. Your writing should be well-written, interesting, and educational.
6. Create Valuable Blogs
It is a clever and persuasive strategy for increasing credibility and attracting new clients.
A website that serves as a resource for others may attract clients who want to work with you after using the information you provide.
Blogging about construction-related subjects can increase your authority and reputation, the quality of your website, organic traffic, and search engine optimization.
7. Conduct Local SEO for Construction Companies
Being a prominent player in the construction sector, it is imperative that your company’s website appears among the top search results.
On-page SEO for websites and local listings are just two of the numerous components that make up local SEO.
You should know how you rank on Google and what you can do to raise your ranking for construction marketing online.
For that, you can create and claim local listings, and do a lot of other things to help your local SEO.
By reading our blog, you can implement the best local SEO strategies to improve your position.
8. Create Backlinks
Backlinks are connections to your website made by other websites. They serve as a strong indicator to Google that your website is reliable and reputable.
Although there are several strategies for getting backlinks, the most efficient one for construction marketing is producing excellent content that other websites will want to link to.
9. Look into Page Speed Insights
Knowing how effectively your plan works is a crucial part of any construction marketing plan.
Google offers a free tool called Pagespeed Insights that assists you in assessing the functionality of your website for a construction company.
It offers tips on how to speed up your website’s loading, which can enhance user experience and raise your website’s search engine rating.
10. Work on the Contact Forms
Longer forms may seem to turn off potential consumers, but a qualified lead with strong buying intent will fill out any form you send them. A well-qualified lead creates new clients that are like gold to any construction company.
You also want customers who will be simple to work with and willing to provide you with the information you need just as much as you want to acquire new ones.
Therefore, your contact form needs to include these components:
- Headings
- Subheadings
- Anticipated time of response
- Complete name
- Additional details: Email address, phone number, property address
- Adding an attachment and clicking the “Submit” button
11. Employ Powerful CTAs
When used well, calls to action (CTAs) accomplish more than aiding in sales. They also creatively and clearly guide visitors through your website, assisting in their conversion into qualified leads.
Furthermore, remember to incorporate a strong call to action (CTA) button into your email newsletters and other features.
This is an important component of construction marketing with a website since it helps prospects understand what to do next.
Make sure CTAs are valuable, clear, and appealing. Instead of generic CTA buttons, use action words that highlight the customer’s advantage.
Furthermore, Conversion Rate Optimization (CRO) depends heavily on CTAs. They assist prospective customers as they move from visitor to lead to the customer along the buyer’s journey.
A strategically positioned call to action button can decide whether a user leaves your website or contacts you for a quote.
Related Blog: 50 Powerful Call-to-Action Phrases in 2023 (With Tips & CTA Best Practices for Conversions)
12. Track Your Construction Marketing Strategy
Analytics and tracking are essential for determining the success of marketing initiatives. Monitor and evaluate user behavior on your platforms to improve your marketing approaches.
By tracking and analyzing, you can improve the service you offer your audience and gain a deeper understanding of them.
Additionally, it gives you information on user actions, such as filling out a form or subscribing to a newsletter, which may be used to determine which marketing strategies are working best.
Tools such as Google Analytics can provide insights about user behavior, campaign performance, and website traffic.
Construction companies may routinely evaluate this data to determine where to spend their construction marketing money to obtain the best return.
Also Read: A Comparative View: Google Search Console vs. Google Analytics
FAQs
How do you choose a marketing agency for a construction company?
You should look for a construction marketing agency with a history in the building sector. Look over their portfolio to find any pertinent case studies or accomplishments. Make sure the services they provide, such as lead generation or digital marketing, meet your needs.
What is construction inbound marketing?
It entails developing tactics and useful material to draw in and keep interested customers. Among the strategies are blogging about market trends, search engine optimizing your website, providing educational materials, and fostering connections on social media.
How do you do marketing for a construction company?
Invest in SEO and a quality website to establish a powerful online presence. Use content marketing to demonstrate your expertise and provide industry insights. Review and social media can establish your trustworthiness. Use local SEO and tailored advertising to reach potential customers.
In Conclusion
This is how creating an attractive and authoritative website can work for construction marketing.
The construction industry offers a plethora of marketing methods and possibilities, making it difficult for companies to identify the most effective ones.
Hence, it is better to take one step at a time if you are doing it yourself. Alternatively, you can look for a full-service company that provides construction companies with web development and comprehensive development services for their digital marketing strategies.
If the second option seems more favorable, get in touch with The Dream Agency to create a fantastic website and marketing plan that produces more quality leads.