Email marketing has been around since the late 90s, and even in the 21st century, businesses can benefit from it. Fortunately, you can use various services and tools to take your email marketing to another level. Even as a new business, you can invest in the best email marketing service for small business.
This is because 81% of small businesses rely on email as their main channel for customer acquisition. So, you will need a service to ensure that you are acquiring long-term customers.
Here is everything you must know about the top ten email marketing services for small businesses in 2023.
Features Of An Email Marketing Service For Small Businesses
Most businesses have turned towards automation because it increases efficiency and productivity. It automates routine tasks, such as creating and sending emails, so your employees can focus on creating exceptional email marketing campaigns. The key to finding the best email service is to know what to look for.
We have listed some of the top features you must look for that will help you with result-driven email marketing:
- Automation
- Contact list management
- Customer segmentation
- Performance tracking
- Premade templates
- Reporting tools
- And more
All of these features will allow you to have a campaign that will reap results. Now that you know what to look for, let’s move on to the best services you can choose from.
Top 10 Email Marketing Services For Small Businesses In 2023
There are an overwhelming number of email services available online for small to big businesses. However, we researched and rounded up the best for you to save you time and effort. Here are the top ten email marketing services from which you can select the best email marketing service for small business:
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MailChimp
| Best For | Budget-conscious businesses |
| Pricing Plans | Starts at $3.25 per month |
| Where to Get It | https://mailchimp.com/ |
Almost every business has heard the name MailChimp because it is one of the top platforms for email marketing. It began as an email newsletter platform, but now it has complete features with CRM to help you design email capture forms, landing pages, and more. The interface is easy to use, and there are endless integrations you can use with it.
One downside of this platform is that users must double-confirm their registration through email and the website. Many users can find this annoying, which can lead to a reduction in the email list. So, keep this in mind before you decide to opt for this service.
Pros
- You can start from useful free plans
- Various ways to target emails to your audience
- Comes with a Creative Assistant to send aesthetic emails
- A lot of automation features
- Paid plans are also budget-friendly
Cons
- Limited support for free and beginner plans
- It doesn’t include any configuration or onboarding service
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Omnisend
| Best For | Multi-channel marketing |
| Pricing Plans | Starts at $16 per month |
| Where to Get It | https://www.omnisend.com/ |
Are you running an ecommerce business? If you are, then this is the best email marketing service for small business you will need. More than 70,000 ecommerce businesses use this service for their email marketing.
You can use various templates to create stellar emails with drag-and-drop editing tools. From new to expert marketers, everyone can use this email marketing tool. You can also use it for social media marketing and SMS marketing to have a complete solution at your disposal.
Pros
- You can integrate it with SMS marketing
- Also includes ecommerce integrations
- Ads have contact sync
Cons
- Unlimited emails are only available for the Pro plan
- Support is slow
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Brevo
| Best For | Creating custom workflows |
| Pricing Plans | Starts at $25 per month |
| Where to Get It | https://www.brevo.com/en/ |
Brevo used to be known as Sendinblue, and it has a developed CRM section that can offer you segmentation, integration, automation, and more. This can be the best service for your small business if you want a competitive advantage over other platforms. However, the interface can be a little tricky for some people, so you will face a slight learning curve.
There is also an excellent tool for SMS marketing within the platform that will help you with this type of marketing. You can create customized workflows and automate the sending of emails. One of this platform’s best features is that you can also use the behavior of contacts on your website to trigger emails.
Pros
- You can track all customer interactions here
- Allows businesses to deliver time-sensitive information quickly
- Freemium plan has Advanced Automation
Cons
- The drag and drop options are tricky to use
- Deliverability rate could be higher
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GetResponse
| Best For | Building sales funnels |
| Pricing Plans | Starts at $13.24 per month |
| Where to Get It | https://www.getresponse.com/ |
Anyone that has begun a new business and needs to build sales funnels can opt for this service. It is the best email marketing service for small business that has various integrations and functions with statistics you can benefit from. The only downside of this platform is that the automation may not be as developed as other email services on the list.
You can also use the service to fulfill other marketing needs, which include conversion funnels, creating landing pages, marketing automation, and more. Even large businesses can benefit from what GetResponse has to offer. So, use the platform today and begin building your entire sales funnel here.
Pros
- You can use the platform for hosting webinars
- List management and segmentation are excellent
- Conversion funnels are extensive for building leads
Cons
- Free plan is limited
- Emails can go in the Promotions section of users
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AWeber
| Best For | Businesses in the web marketing industry |
| Pricing Plans | Starts at $12.50 per month |
| Where to Get It | https://www.aweber.com/ |
If you need a reliable tool with a limited budget, you must consider AWeber for your requirements. The platform ensures email marketing is as simple as possible for you. You will get intuitive and detailed reports that will allow you to begin your email marketing journey on the right foot.
Advanced marketers can benefit from the split-test feature that will help them test various email content to see which works best for users. It includes a campaign marketplace, automated features, a landing page designer, and more. There is also a design assistant to help you create spectacular emails.
Pros
- The design assistant is powered by AI
- Campaign features can be automated
- It comes with a landing page designer
Cons
- There is no dedication section for segmentation
- Automation features are basic
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ActiveCampaign
| Best For | Segmentation capabilities |
| Pricing Plans | Starts at $9 per month |
| Where to Get It | https://www.activecampaign.com/ |
Businesses selling products to different target audiences will benefit from ActiveCampaign the most. You can use the segmentation features to separate your contacts into various lists and customize each one for personalization. There is also a CRM system within the tool to help you manage leads and organize marketing and sales.
You can also filter the users by role, product, and industry to help you filter the customer acquisition process. Customization will allow you to target your audience more effectively and get the most of your email campaigns. So, make sure to consider ActiveCampaign as the best email marketing service for small business.
Pros
- Comes with a CRM Feature
- Also offers SMS marketing campaigns
- It has predictive email scheduling
Cons
- Limited support hours
- Lite or Plus Plans don’t have phone support
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Drip
| Best For | Scaling businesses |
| Pricing Plans | Starts at $39 per month |
| Where to Get It | https://www.drip.com/ |
As a small business, you can’t afford to miss various sales opportunities that will lead to business loss. Fortunately, Drip is a great email marketing platform that helps businesses of all sizes to create exceptional email marketing campaigns. It also comes with a high level of WooCommerce integration for you to use and experiment with.
There is email segmentation, automation, support through various channels, and more. Remember that it is not the most affordable option on the list, but it is one of the most powerful tools you will find. You can review its features, pros, cons, and decide whether it is worth your marketing efforts and needs.
Pros
- It comes with a free trial of 14 days
- Website and email integrations
- The customer service is excellent
Cons
- Doesn’t split test variations in the email content
- Number of integrations is low
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Campaigner
| Best For | Advanced email marketing features |
| Pricing Plans | Starts at $59 per month |
| Where to Get It | https://www.campaigner.com/ |
Test drive the sixty advanced features of Campaigner with a free trial of thirty days to determine whether this email marketing service is the correct choice for you. It will help you influence customer journeys, expand marketing channels, and protect the reputation of your business. You can fully customize your emails and create personalized messages for accurate targeting of customers.
A fantastic feature within Campaigner is Reputation Defender, which will help you with:
- Identifying risky contacts
- Flagging any mistakes before sending emails
- Ensuring optimal list health
- And more
However, there are many other features like these to ensure you have a successful email marketing campaign for your business. So, be sure to give due consideration to this best email marketing service for small business.
Pros
- The feature range is extensive
- Interface is user-friendly and intuitive
- It offers a free trial of 30 days
Cons
- Template navigation can be tricky
- Accessing the free trial is not as simple
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Stripo
| Best For | Email designing |
| Pricing Plans | Starts at $15 per month |
| Where to Get It | https://stripo.email/ |
You don’t need a complicated email service to create stunning emails. Stripo only has one functionality, and it makes sure you get the best of it. You can think of Stripo as an email builder that has thousands of templates you can choose from to create beautiful emails.
It is incredibly easy to begin using this platform, as it does not come with a learning curve. However, if you want a more complete solution, then we recommend that you integrate it with other email marketing tools to ensure automation. There is also a free-for-life plan that will offer you access to a few free email templates you can choose from.
Pros
- Paid plans have thousands of templates
- Easily integrates with other email marketing tools
- People that know how to code can use the HTML options
Cons
- A lot of templates require premium access
- There is no preview of the email in dark mode
SMTP
| Best For | Exceptional email deliverability |
| Pricing Plans | Starts at $25 per month |
| Where to Get It | https://www.smtp.com/ |
SMTP has email deliverability and consistency within this domain. Because of this, it has become an industry leader in providing email services to small businesses. Over 100,000 businesses worldwide have trusted SMTP for their email marketing and delivery needs.
The infrastructure of this platform is highly scalable, which means it can guarantee that servers stay off blacklists. It will also utilize this infrastructure to successfully deliver emails to your subscriber’s inboxes. As a client, you will receive detailed reporting, brand engagement, high deliverability, and more.
Pros
- The customer service is incredibly helpful
- It is easy to set up
- Guarantees your emails don’t mix with spam
Cons
- No free plan
- Reporting features are not as extensive
Final Verdict: What Best Email Service Is Ideal For Your Small Business?
With so many options, you might wonder which is the best email service for small business. If you don’t want to invest in any tool or service, you can hire an email marketing agency to fulfill all aspects of email marketing for you. The Dreams Agency offers custom email marketing to all its clients.
Our dedicated professionals will manage your lists, create segmentation strategies, and guarantee you get high conversion rates. For more information regarding our email marketing service, please free to contact us today.