Technology has allowed many businesses to use powerful tools that can skyrocket their business. You might overlook this, but even email marketing is a highly powerful tool. Instead of creating a campaign all by yourself, we recommend leveraging the power of a professional email marketing agency.
Close to 20% of companies achieve an ROI of more than $70 per dollar they invest. You are in the right place if you also want such growth and revenue. Keep reading to understand the power of email marketing for all businesses.
Understanding The Basics Of Email Marketing
Email marketing is more than crafting and sending an email to your subscriber list. A compelling email campaign takes various things into account, such as:
- Segmentation
- Personalisation
- Emotional triggers
- Captivating subject lines
- And more
It might be one of the oldest methods of communication in the digital age, but it still needs to be updated. More than 4 billion people worldwide use email, making it one of the most powerful tools in your arsenal.
So, assuming that it deserves a place in your marketing campaign is not far-fetched. Make it a part of your digital marketing strategy, and see how effective it is for your business. It can be more effective in the long run than SEO, affiliate marketing, and social media.
Is Email Marketing Useful?
Most people think that email marketing is not useful anymore because there are many other channels to monetise from. However, research and data suggest that opting for an email marketing agency can be highly useful for your campaigns.
Here are some of the ways in which email marketing is incredibly useful:
Driving New Leads
Leads are important for your business because you can drive and convert them into loyal customers. According to 59% of people, email marketing influences their purchasing decisions. What does this mean?
You can leverage this marketing tool to generate leads and boost your brand visibility. Curating the right strategies can help you gain more leads on your website, social media, and more. You can also use email marketing to retarget old customers and ensure they sign up for your business again.
So, not only is email marketing useful to drive new leads, but it can also help you nurture old customers and gain their loyalty again. Make sure you are using email marketing as part of your complete marketing strategy.
Communicating With Customers
While social media is great to communicate and engage with customers, it is also important to diversify your communication channels. This is where email marketing can be incredibly useful for your business. As a small business, you can utilize it to notify your customers about hours, discounts, new annoucements, and more.
However, a great way to leverage email marketing is to personalize the content. For example, you can craft it in such a way that you speak directly to your readers. Doing this will help you build long-term relationships that will lead to more revenue for your business.
Improves Trust In Your Brand
Trust can take years to build, and a second to break, even as a business. An email marketing agency can help you craft a strategy that can strengthen the trust your consumers have in your brand. If you want to position your brand as an industry leader, and establish authority, then email marketing is the way to do it right.
Leave a fantastic brand impression by providing useful information that your customers will be interested in. For example, you can use it to share:
- Any accolades your business has received
- Informative newsletters
- Local news stories related to your business
- Case studies
- And more
The key is to add value to the email by providing useful information to your customers. Once you start doing this, you will establish yourself as an authoritative brand that customers will be more likely to trust. You have to play the long game if you want email marketin to be useful for your business for a long time.
How Does Email Marketing Work
Now that you understand some basics about email marketing, it is just as important to know how it works. It will provide you with insight to create a strategy that will bring you more conversions. There are some fundamentals you need to follow when opting for email marketing.
We have curated a complete guide for you that will help you understand how email marketing works:
-
Creating An Active Email List
A vital element of any effective email marketing campaign is to create an email list. You can think of it as a database of your subscribers that have agreed to let you send them emails regarding your business. Every successful email marketing campaign requires an active subscriber list.
The secret lies in creating an active list, and there are many ways you can make this happen for your business. However, one of the most popular ways to do this is to create a lead magnet (offers) that your target audience might be interested in. A common example of this is to provide a discount or coupon in exchange for the email.
Such incentives can grow your subscriber list, as more people will be willing to sign up for it if they think it is worth it. Research your target audience, and try to understand what they would find the most useful. Once you have this information, you can use a successful lead magnet in increasing your subscriber list.
-
Managing Lists
Email marketing doesnt stop at having an email list. You also need to manage that list with time, and let go of any subscribers that are not useful for your business. A good practice is to clean your subscriber list from time to time, and take out any subscribers that are not active anymore.
It is also important to create retargeting strategies to capture the attention of your old customers. When you do this, it will allow you to regain your customers and keep them loyal. So, find unique ways to manage your list by cleaning it up or retargeting old customers.
These strategies are important to get the most out of your email marketing for a long time. Understanding your audience will help you create more effective strategies for your campaigns.
-
Set Your Email Marketing Goals
Goals provide you with a direction. Even if you dont have an email marketing agency to help you out, you can still create marketing goals that align with your overall business objectives. Here are some important goals that you can achieve with email marketing:
- Boost lifetime value
- Enhance customer loyalty
- Generating and nurturing leads
- Improving brand awareness
- Increasing sales
You can define a few business goals, and then create strategies that help you achieve them without any issues. These will provide you with direction that will help you tailoring the right strategies for your brand.
-
Measure Your Success
Metrics are crucial to help you track and measure success. Email marketing has many important metrics you must track. We will touch on a few below to help you begin tracking the right metrics:
Email Open Rate
As the name suggests, email open rate lets you know how many people have opened your mail. When someone clicks on the message and opens your email, you will get to know about it through this metric. It will also let you know whether your subscribers are interested enough in your business to open your emails.
If your subscribers are eager to read your emails and open them quickly, then it means you have a good relationship with them. A low email open rate means your subscribers are not too interested in your emails. Track this metric and implement strategies to help you boost email open rates.
CTR (Click-Through Rate)
CTR is another important metric that will let you know whether your subscribers have clicked the link in your email (if any). A high CTR means that your messages are targeted and you are getting through to your customers. However, if this metric is low, then we recommend that you focus on enhancing the email copy.
A great way to do this is by creating captivating subject lines so customers are eager to open your mails and click on the links. An email marketing agency can help you create compelling emails with higher number in metrics. Make sure you professional agency like The Dreams to achieve these objectives.
Unsubscribe Rate
The last metric we recommend you track is your unsubscribe rates. There is a button at the end of every email that your subscribers can use to opt-out of your emails. You must compare your opt-in rates with unsubscribe rates.
If the unsubscribe rates are high, it means you have alot of work to do on your email marketing campaigns. Gather all the analytics, compare them, and then check what you are doing wrong. Once you have this information, you can decide how you will get these rates to be high to grow your business.
Can An Email Marketing Agency Help
Many businesses dont want to hire an email marketing agency because they think it will drive up their costs. However, it is a small investment in your business that will provide you with high returns for a long time to come. Here are the top ways in which an email marketing agency can help you out:
-
Fulfil Business Objectives
Your business has various objectives, and they must be in alignment with your marketing goals. A dedicated agency will ensure that your email marketing strategy aligns with the goals you have set. They will provide you with exceptional strategy and meticulously plan your campaign to drive effective outcomes.
The professionals at such agencies will stop at nothing to provide you with high returns on your investment. The Dreams Agency has catered to email marketing campaigns of many clients. You can check out our diverse portfolio to see how we can help your business achieve its marketin goals in the long run.
-
Measurable Results
Agencies track various KPIs for email marketing campaigns, and provide you with measurable and trackable results. They use the latest tools and technologies to create and track your campaigns. For example, agencies will know what times work best for your audience, whether they like your copy, and other such metrics.
In the long run, such metrics will provide them with insights to create even better campaigns. At The Dreams Agency, we invest in the latest tools to track and measure your results. We promise effective outcomes that will help skyrocket your business.
-
Growing Subscriber Lists
An email marketing agency will focus on creating and growing your subscriber list. Many businesses begin by having an active list, but they dont know how to keep the list going. That is where a professional agency can come in to help you out.
They understand tried-and tested strategies that will improve the growth of your subscriber list. Make sure you contact The Dreams Agency if you want to maintain and grow your subscriber list. We can have the tools and brainpower to make your marketing dreams come true.
-
Increase In Conversions And Revenue
We heva already established that email marketing has a high ROI. For every dollar you spend, you will get much more in return. As a business, you should put your ad spend where it matters the most and provides you with high revenues.
Getting leads is easy, but converting them is where the real art of marketing lies. The Dreams Agency can help provide leads and convert them into loyal customers with the power of email marketing. You can get in touch with us today to discuss your email marketing needs further.
-
Scaling With Your Business
Your business will keep growing, and you need to tweak your marketing strategies accordingly to help boost your business. If you dont have a dedicated marketing team, it can be challenging to grow your marketing efforts with the business. You will have to keep training your staff and find new ways to boost your email marketing efforts.
On the other hand, an email marketing agency will scale with your business. They will employ more brainpower and professionals to cater to your growing business. So, make sure you invest in a dedicated agency like The Dreams that will keep growing as your business skyrockets through various marketing efforts.
Key Considerations Before Choosing An Email Marketing Agency
Choosing the right agency is an important decision that you should only make when you have enough information. There are a few factors you should take into account that can guide your decision making. Here are some of the top considerations before you choose an agency:
Approach And Strategy
Every agency has a unique approach that they adopt to fulfill email marketing goals. You must get in touch with the agency and talk to them to evaluate how they develop various email marketing strategies. Such information will provide you with a clear understanding of your target audience and your business goals.
Good agencies customize their approach because they understand that email marketing is not a one-size-fits-all solution. They will ensure that the strategy aligns with your goals and you get customized campaigns. This will help you resonate with your audience and increase customer retention rates.
Pricing And ROI
The pricing structure of an email marketing agency can make or break your decision to select their services for your business. It is important for the pricing to be transparent as it can help you understand whether you will get a high ROI in the long run. Keep in mind that the cheapest option is not the best for your business.
You have to weigh the cost with the benefits, as any agency that knows their worth will charge you a matching amount. Conduct an extensive research, compare costs, and then decide which agency will suit your budget and your email marketing needs.
Other Services
Email marketing is only one aspect of digital marketing. If you want a complete digital marketing solution, then you must select an agency that provides these other aspects as well. For example, a good digital marketing agency will provide services, such as social media marketing, email marketing, SEO services, web design and development, and more.
The Dreams Agency provides all of these services to its clients to ensure that they are getting the most out of their marketing spend. A holistic marketing strategy will help you get the returns you need for a successful and growing business. So, be sure to check other services that the agency is providing before you make a final decision.
Portfolio Of Successful Campaigns
Agencies that deal with lots of clients are transparent about their work. They showcase their work to potential clients to help them understand the value they can get. Even if they dont have a portfolio on their website, you can ask them for it.
If they refuse to showcase their work, then it is best not to trust the company. However, if the work is on their website, then you can go through it to make an informed decision. You can go through the diverse portfolio of The Dreams Agency and decide whether we are the right marketing agency for your business needs.
Reporting And Analytics
Analytics are important to track your progress, but getting data can be expensive and extracting insights from it can be comprehensive. Outsource this process to a digital marketing agency so that they can track your analytics and create reports. It will also provide you with insights on whether the strategies are working or not.
Then, you can discuss your marketing needs, and decide how you want to go about with your strategy. The Dreams Agency has extensive reporting and analytics tools that can help grow your business. Connect with us today, and let us help you take your business to the next level.
Segmentation And Automation
Segmentation is important to personalize your emails. You need an email marketing agency to help you segment your subscriber email lists. It will help you target your audience more effectively, as the personalization will depend on the target audience.
For example, you can segment your list based on different demographics, such as age, gender, stage of buying journey, and more. Another important thing to look out for is automation. A good agency will automate your campaigns so that you dont worry about when your campaign will be live.
Automation will ensure less need for labor and the speed of your campaigns. The Dreams Agency employs the latest automation tools and segmentation strategies to help drive growth to your business. You can contact our professionals today for more information.
Deliverability
Can the agency meet your project deadlines? A good factor to consider is whether the agency can meet your project deadlines and their track record of meeting past deadlines for other clients. A high deliverability rate means that they dont delay work, and ensure your campaigns are executed on time.
You can discuss your project needs with different agencies and understand their approach to know whether they will be able to meet your deadlines. Ask the right questions to have an idea of whether they can handle the timeline of your project. Then, you can decide whether they are the right email marketing agency for your business objectives or not.
Experience
Finally, experience is the best teacher, as everyone learns from their mistakes. An agency with years of experience will know how to navigate with different issues related to your campaigns. Have different options and then decide which agency can provide you with the campaign strategy you require.
The Dreams Agency has years of experience in dealing with email marketing campaigns for many clients. Connect with our dedicated professionals that can take your marketing to the next level.
Final Thoughts
An email marketing agency can help you skyrocket your business by unliocking the power of email marketing for your campaigns. It is crucial to connect with the right agency that can focus on your email marketing while you focus on your business.
For more information on email marketing, please feel free to get in touch with our professionals today. They can discuss your business objective and help set up campaigns that align with your business goals.