Email marketing involves emailing targeted messages and promotional content to new or prospective customers. It’s a powerful digital marketing strategy that enables businesses to communicate directly with their target audience, build strong relationships with customers, nurture leads, and sell products and services.
Let’s take a deep dive into opt-in email marketing for businesses.
Types Of Businesses And Email Marketing
Email marketing for different types of businesses looks like this:
- For e-commerce businesses, email marketing can sell products, recover abandoned carts, and increase lifetime value.
- Small business owners can use email marketing to maintain brand awareness and build long-term relationships.
- For SaaS companies, email marketing is an ideal channel for generating leads and converting leads and free trial users into new customers.
- Bloggers and publishers use email marketing to drive website traffic and affiliate links to increase revenue.
- Business customers can scale their email marketing plans to reach thousands or millions of customers simultaneously.
Email Marketing Glossary
Like all digital marketing channels, email marketing has its own “language.” A lot of the terms sound like that. Still, I would like to provide a clear definition for each idea. Doing so will help you understand more advanced and advanced email marketing concepts later in this guide.
• Email: An electronic message that can be sent to others online.
- Exercise: A single marketing email sent to promote a product, event, or brand. It may refer to a series of related emails sent over some time to achieve a specific goal.
- Subscriber: A person who signs up for or permits to receive e-mail from a particular company or organization.
- Newsletter: A regular email sent to subscribers to share news and updates on a particular topic or company. Also called broadcasting.
- Automation: A series of canned emails sent automatically in response to subscriber actions. For example, if a customer abandons her shopping cart without purchasing anything, she may receive emails reminding her of the products. Also known as an email sequence or autoresponder
- Email list: A collection of e-mail addresses collected by a business or organization from people who wish to receive e-mail.
- Opt-in (verb): Choose whether you want to receive marketing emails from individuals or businesses. Also known as subscribing, signing up, or joining an email list. Sometimes referred to as opt-in.
- Opt-in email marketing (noun): An incentive for people to subscribe to your list. Also called a lead magnet.
- Lead magnet: A free resource for getting people to sign up for your email list. Examples include checklists, printed materials, protected subscriber-only content, or exclusive reports.
- Opt-in email marketing form: A signup form that allows visitors to join your email list. There are many types of opt-in email marketing forms: Popup forms, inline forms, full-screen squeeze pages, sliders, opt-in email marketing floating bars, etc.
- Reference: A short line of text that appears in a subscriber’s inbox that provides a quick overview or hint about the content of the email.
- Open rate: Percentage of people who opened and read an email out of the total number of people who received it.
- CTR: Percentage of people who clicked a link in an email to visit his website or webpage.
- Conversion: When someone takes the desired action after receiving the email. Buy something, sign up for a service, or complete a form.
What are the benefits of email marketing?
Email marketing has many benefits. Here are the main reasons why email marketing is so effective:
- People check their email frequently (up to 20 times daily).
- I have my e-mail list and can e-mail you at any time.
- Individually customized and segmented to make the individual feel like they’re just talking, even when emails are being sent in bulk.
- Email is easy to automate and scale.
- His ROI (return on investment) for email is around 3600%. Calculate and compare your email marketing ROI.
Email marketing statistics
We want to share some more email marketing statistics to explain the benefits of email marketing further.
- Email is 40 times more effective at reaching customers than Facebook and Twitter.
- Shoppers who purchase as a result of email marketing spend 138% more than shoppers who do not receive marketing emails
- 59% of B2B marketers say email marketing is their biggest revenue-generating channel
The email argument is compelling, but it has some drawbacks. We want you to have a good understanding of email marketing, so let’s take a look at some of its cons.
What are the disadvantages of email marketing?
Every marketing channel is flawed. Email marketing has some drawbacks to be aware of.
- Email is a permission-based channel. You cannot pay in public.
- Protecting your email from spam filters and complying with local email laws can be complex.
- Minor technical errors can impact email deliverability and hamper marketing efforts.
- Email marketing can be very competitive. It is very effective, so I would like everyone to try it!
- Most email service providers (ESPs) are not free, and often, price increases as your email list grows.
However, these drawbacks can be advantages.
A mandatory opt-in email marketing process can make your emails more effective. Subscribers actively opt-in to receive marketing emails from your business. This means that users are more likely to manipulate the content of your emails. It’s the difference between chasing someone to talk and having someone initiate a conversation with you.
How to Do Email Marketing Successfully: A 5-Step Guide
Now that you’ve covered the basics, I want to give you a step-by-step guide to email marketing so you know exactly what to do next.
To get started with email marketing successfully, here are five things you need to do.
- Define your goals
- Select your email service provider
- Create an opt-in email marketing form to build your email list
Four. Set up a marketing email
- Track email marketing metrics
Let’s get started!
1. Define your goals
Before spending money on an email marketing tool or writing your first email, you should identify your goals. Email marketing doesn’t just happen because we say so. You have to understand what you want to achieve. A quick way to think about this question is:
What do you want to sell via email? In other words, how do you plan to make money from email marketing?
For example, if you are an online store or service provider, you would like to sell products and services to your email marketing list.
It’s the content that you sell to bloggers and content creators. You can charge readers directly for content like membership sites or sell ads and affiliate links. You can use email marketing to drive traffic back to your blog.
You also have to consider what your audience wants. Ask yourself:
- What will persuade them to join your list? This will help you come up with compelling lead magnet ideas.
- What will persuade them to stay on your list? Understanding this will help you decide what content to send your email subscribers.
- What persuades them to buy what you’re selling? These are the offers and promotions you include in your marketing emails.
With these goals, you can choose which tools to use in your email marketing strategy.
2. Choose an email service provider
The first thing you need is an email service provider (ESP). ESP gives you the tools to create, send, and manage email campaigns to your audience. Choosing the right email marketing software with the features you need can help keep your costs under control. Here are some affordable email marketing software options.
● Dreams Agency
Dreams agency is one of the most known email marketing agencies. We provide many services that will help you with your email marketing with ease and affordable prices. We provide high quality services with 100% customer satisfaction.
3. Create an opt-in email marketing form to build your email list
An opt-in email marketing form allows visitors to subscribe to your email list. Opt-in email marketing forms are also known as signup forms or lead-generation forms. There are various form styles, including:
- Inline forms embedded in the content
- A pop-up form displayed above the content of the main page
- Widget opt-in email marketing form in the header, footer or sidebar of your WordPress site
- Floating bar shape floating above or below the site
- A slide-in form that scrolls in from the bottom corner
- Coupon Spin Wheels and other forms of games
Never underestimate the power of a well-designed opt-in email marketing form. After all, this is your gateway to the most powerful marketing channels.
Most email marketing services have limited built-in options for creating signup forms. You may only be able to create a few types of forms, or you may need programming skills to customize the appearance of your forms. Opt-in Email Marketing is the easiest solution to create high-converting opt-in email marketing forms. Creating beautiful and responsive opt-in email marketing forms requires no coding skills. Use many templates, or build your own from scratch using the drag-and-drop builder.
In addition to making creating opt-in email marketing forms easy, opt-in email marketing ensures that your forms are shown to the right people at the right time. Examples include:
- Catch abandoned visitors before they leave
- Reach users with specific needs and interests
- Find leads based on geographic location
- And more
The opt-in email marketing offers one-click integrations with all the above ESPs and more. No matter your email software, you can grow your list with opt-in email marketing.
No more tedious opt-in email marketing forms that developers need to customize and use. Try the opt-in email marketing today and unlock the full potential of your website.
Now that your opt-in email marketing form is set up, the next step is creating your email.
4. Set up a marketing email
No matter which email service provider you choose, it should have an email builder that makes it easy to create emails. Let’s review the basics of a successful email marketing campaign and share some resources to help you create your own.
Subject Line: This text appears in the subscriber’s inbox and is intended to give a hint or reason to open the email.
Preheader text: This text may appear next to the subject line in the user’s inbox. This is another opportunity to convince your readers to open your message.
Emails can contain any content.
- Headings and subheadings
Whatever you send, ensure it’s concise, engaging, and relevant to your audience. Even if you don’t have a specific email to sell, focus on providing value to your recipients. You do this by addressing your customer’s weaknesses and highlighting the benefits of your product or service.
Here are some of the best ecommerce email examples and welcome email examples to give you some ideas.
Call to Action (CTA)
Every email should have a purpose. What do you want your subscribers to do after reading your email? Invite them to take this action.
Common CTAs include:
- Download a free quote
- Read blog posts
- Follow brands on social media
- Forward this email to a friend
There should be an unsubscribe link at the bottom of every email. It may seem counterintuitive, but email marketing is a consent-based channel. It’s better to unlist uninterested subscribers than risk your emails ending in the spam folder.
One way to reduce unsubscribe rates is to include links allowing users to manage their subscriptions. Allowing them to opt out of certain topics or contact you less often shows that you care about their experience.
You can schedule a specific date and time to send a one-time email or a series of autoresponder emails. Consider the time zones and preferences of your target audience. This helps maximize engagement. There are many ways to optimize your marketing emails, but take your time thinking about it. Email marketing is a long-term game; consistent performance over time is more important than writing the perfect email.
Now onto the final step of the guide.
Monitor your progress.
5. Track email marketing metrics
After sending an email, track and analyze key email metrics such as:
- Open rate: how many subscribers opened the email
- CTR: Number of subscribers who clicked links in emails
- Exchange rate: How many subscribers purchased, filled out a form, or made another conversion you want to track?
- Deregistration fee: How many subscribers have unsubscribed from your emails?
- Delivery rate: How many subscribers received your email in their main inbox?
We use this data to adjust future email campaigns and optimize our strategy. We also recommend that you clean up your email list regularly.
Removing invalid or inactive email addresses improves deliverability.
Keeping your list clean ensures you’re targeting an engaged audience.
Now that you know how to do email marketing, let’s look at some common challenges you might face and how to overcome them.
Email marketing is a proven online marketing element that can reach a high percentage of your recipients and improve your customer experience. A prerequisite for this approach is a well-thought-out structure of messages and content that is highly relevant to the target group.