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In SEO, link building is important in driving organic traffic from search engines, especially in a highly competitive industry. With strong technical SEO fundamentals, great content, good on-page SEO, and a great user experience, link building can effectively drive more organic traffic.

This guide is intended to point you in the right direction quickly. There’s a lot to learn, but I’ve broken it into easy-to-understand chapters and included plenty of examples.We hope you enjoy our beginner’s guide to link building.

Definition of link building

Link building is getting hyperlinks to your friend’s website from other friends’ websites. Hyperlinks (often referred to simply as links) are means for users to navigate between pages on the Internet. Search engines use links to navigate web pages. They crawl links between pages on your site and between sites.

A representation of a page on your site that is linked to a page on another site with a yellow arrow.

Not all links are intentionally created by her SEO or marketers. Many of these are created for various reasons, such as a journalist picking up a news article and linking to the source or a blogger who loves a new coffee maker linking to the retailer that sold it.

Getting unsolicited links is the paradise of search engine optimization. You should always strive for and work on it for the long term. We can do this by striving to make our website clickable through aspects of our great products and services or by creating great content linked to other websites.

In addition to this long-term approach, you can use several link-building techniques that help you establish authority, rank higher, and get more traffic from organic searches.

Hyperlink structure

To get the significance of connect building, it’s first important to understand how links are created, how search engines perceive links, and what they can interpret from them.

Each part of the link is broken down and labeled. Corresponds to the numbered list below.

At the beginning of the link tag:

The anchor tag (hence the “a”) opens the link tag, notifying browsers and search engines that a link to other content will follow.

Link reference location:

“href” stands for “hyperlink reference”, and the text in quotes indicates the URL that the link points to. It doesn’t necessarily have to be a website. This is the address of the image or file to download. Sometimes, you may see something other than a URL starting with the # character. These links go to specific sections of the URL.

Link Display/Anchor Text:

This is the small piece of text that the user sees on the page and must click to open the link. The text is usually formatted in contrast to the surrounding text, often using blue or underlining to indicate to the user that the link is clickable.

Close link tag:

This tells search engines where the link tag ends.

What Links Mean for Search Engines

There are two basic ways search engines use links.

  1. To discover new websites and make them available in search results.
  2. To determine how well a page should rank in the results.

As search engines crawl pages on the web, they can extract content from those pages and add it to their index. This will help you decide that your page is of good enough quality to rank well for relevant keywords (Google has created a short video explaining this process). To make this decision, search engines look not only at the page’s content but also at the number of links pointing to that page from external sites and the quality of those external sites.  Generally, the more quality websites link to you, the more likely you rank high in search results.

Links as ranking factor

Links as a ranking factor allowed Google to dominate the search engine market in the late 1990s. Larry Page, one of Google’s originators, concocted PageRank, which Google employs to determine the quality of a page based on the portion on the number of joins indicated on the page.

This metric is part of the overall ranking algorithm and provides a strong signal as it is a good way to determine page quality. By integrating this into its algorithms, Google found that it could provide far more useful and relevant search results than its competitors at the time.

The reason this worked so well was based on the idea that links can be viewed as votes of trust for a page. If you are not eligible to receive a link, you will not be able to obtain the link. In theory, someone who links to another website effectively claims it to be a great resource. Otherwise, they would only link to it if you wanted your friend to visit a good restaurant.


However, SEOs quickly discovered ways to manipulate PageRank and search results for selected keywords. Google had outstripped most search engines,  but it was still vulnerable to tampering as it needed to improve distinguishing between high-quality and low-quality links.

Google actively seeks ways to detect websites that manipulate search results by creating low-quality links to filter out websites that do not deserve ranking due to particularly bad links. We have started rolling out regular updates. This causes Google to start ignoring many link-building techniques that used to work well.

For example,

submitting your website to a web directory will receive a link instead.

This was once a technique recommended by Google but has been abused and overused by SEOs to the point that Google doesn’t get much value from this link.Over the years, Google has aggressively penalized the rankings of websites that attempt to overuse these techniques (also known as over-optimization) in link building.


In 2012, things went a step further with the first of many updates that came to be known as Penguin. These updates targeted specific link-building techniques and probably changed link-building forever. From then on, poor link-building techniques waste your time and can seriously hinder your website’s ability to rank well in organic search results. For this reason, we recommend that you familiarize yourself with Google’s Webmaster Guidelines and develop a consistent


We need to determine the complete algorithm Google uses to determine search results. This is the company’s “secret recipe”. Nevertheless, there is a consensus in the SEO community, and recent research shows that links still play a big role in this algorithm.

All other things being equal, it is widely accepted that the quantity and quality of links pointing to a page can make a difference in ranking.

For now, however, there is little doubt that quality links pointing to your site will rank higher and generate more traffic Explained in detail).

1). We’ve talked about “high quality” many times, and for good reason.

The focus on quality has increased as Google has become more sophisticated in its techniques for filtering low-quality links. This directly impacts his SEO as you need to ensure your link-building method focuses on this quality from the start.

How to create a link

Most of his link building tactics and strategies fall into one of his three areas:

 1. Request a link

When you ask for a link, you are actively contracting the website and requesting a link to the website.

You can ask to create the following links:

  1. blog entry
  2. Detailed instructions
  3. E-book
  4. Visual assets (e.g. infographics)
  5. Case Study
  6. Proprietary research and data
  7. etc.

The dream link building tools help you quickly find prospects to contact. We’ll discuss how to do this later in the “Best Backlink Building Strategies” section.

 2. Add links

To add a link, you have to go to another website and manually add the link there.For example, you can manually add the following links:

  1. social media profile
  2. business directory
  3. Forums, communities, Q&A sites (such as Quora)
  4. blog comments
  5. User profile page
  6. etc.


Manually adding SEO links is one of the easiest ways to build links, but probably not the most effective. This kind of link is often from low quality sources. It’s the kind of thing Google doesn’t want to give too much attention to.


because you create them. And you actually justify yourself. That’s not what Google is looking for when determining which websites deserve the highest rankings.

Also, since these links are provided for non-editorial purposes (unsolicited links), they are less important than other types of links.These links are not actively helpful, but they also do no harm.The best way is to get links.

 3. Get a link

Once you get the link, other websites will link to your girlfriend’s website without asking you.

And the best way to get links is to create quality content that people want to link to.

Links are naturally created when someone wants to link to something as a resource or helpful reading material.

Below are the different types of content that users commonly link to.

  1. Visual assets (infographics, charts, graphs, etc.)
  2. Proprietary research and data (industry studies, surveys, proprietary research, etc.)
  3. online tools and calculators
  4. Detailed guides and tutorials
  5. and others.

What other benefits does link building bring to my business?

Link building can help you improve your rankings and traffic from organic searches and offers many other benefits that benefit your business.

Links arise naturally due to other activities for which the primary purpose is not to generate links. For example, if you have launched a truly innovative new product that has never been seen before, you may get many links back to your site. Alternatively, if you create great content to be the best guide in the industry (it is!), you are more likely to get links.

None of these activities—creating great products or creating great content—are done for link building, but links result from activities. For this reason, link building should not be viewed as a stand-alone activity but as a connection with the rest of the organization whose value extends beyond the link.

1. Build relationships

Link building often includes contacting other relevant websites and blogs within the industry. This outreach is often associated with promoting something you just created, such as content or infographics. Getting links is the general goal of public relations, but there’s a lot more to it.

Outreach helps you build lasting relationships with key industry influencers, and these relationships lead to your company’s reputation and credibility. Even if you forget about link-building for a while, you can still create real evangelists and advocates for your business, which is valuable. In some cases, instead of vice versa, you can build relationships with writers and journalists who eventually reach out to you for help.

 2. Sending referral traffic

We’ve talked almost the effect of joins on rankings, but what about the effect of joins on referral activity?  Good links from frequently visited websites can also lead to increased traffic. If your website is relevant, your traffic is also relevant and can lead to more leads and sales.

In this situation, the link value is not only for his SEO but also for the customer. If you can get a link to your site in front of people genuinely interested in your work, they may click through. Sure, they may not immediately pull a credit card and shop from you, but they now know who you are and what you do.

3. Brand building

Proper link-building can help build your brand and establish yourself as an authority in your field. There are several link-building techniques, including.

Creating content that can show people your company’s expertise goes a long way in building your brand. For example, creating and publishing content based on industry data has the chance to make a name for yourself in the industry. If you are doing publicity and trying to get links to content, show your expertise, spread the word to others in the same industry, and ask others to help show you the same.

Important Notes About Link Building And Earning

Or how important it is to have a website worth linking to.

Before you link, you need something worth linking to. Often this is the homepage of the website. However, we usually create links to specific resources such as blog posts, tools, research studies, graphics, etc. Sometimes, these assets may already be in place long before you start your link-building campaign. In other cases, we create these resources specifically for building links.

Introduces the concept of link acquisition and “ranking acquisition”. As we’ll see later, any link-building campaign should start with something worth linking to. It’s very hard to link to a website of low value, but building links is much easier when you start with something valuable that people find useful or worth sharing. You’ll likely get links you didn’t want in the long run.


We have discussed the importance of link building. It is very important to hire someone for link building because it is very important for your business so check our dream agency for your link building help.